Beyond Either/Or: Creating Cohesive Donor Journeys Across Channels

Beyond Either/Or: Creating Cohesive Donor Journeys Across Channels

From Go Beyond Fundraising: The Podcast for Nonprofits by Nonprofit Fundraising & Marketing Podcast by Pursuant

May 20, 2025 · 48 min

About this episode

This episode discusses how to create cohesive donor journeys by integrating digital and direct mail strategies.

Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. Donors crave cohesive, consistent experiences across multiple touchpoints, and getting your digital and direct mail efforts in sync can help you deliver. In this episode of the Go Beyond Fundraising podcast, we’re talking with David Sacchetti, AVP of Client Strategy, about how a direct mail strategy backed by a complementary digital campaign can help solve the myriad challenges today’s fundraisers face. No matter where you are with each channel, David offers actionable advice for leveling up. We discuss the importance of storytelling across channels to guide donors toward giving, with David sharing the digital trends that fit perfectly into a direct mail–first campaign. We also cover why your fundraising and marketing teams must work together to ensure brand impressions become donations.

People in this episode

Guest: David Sacchetti

Topics covered

  • donor journeys
  • digital fundraising
  • direct mail
  • nonprofit marketing
  • storytelling

Keywords

  • cohesive experiences
  • fundraising challenges
  • marketing collaboration

Mentioned in this episode

Products: direct mail strategy, digital campaign

Books & works: Go Beyond Fundraising

More episodes of Go Beyond Fundraising: The Podcast for Nonprofits

Explore listener stats, chart rankings, contacts and more on the Go Beyond Fundraising: The Podcast for Nonprofits podcast page.