Capitalize on Trends Without Compromising Profits: How to Position Your Startup to Succeed

Capitalize on Trends Without Compromising Profits: How to Position Your Startup to Succeed

From Go Slow to Grow Fast by Mercury Fund

October 16, 2025 · 53 min · Season 1 · Episode 21

About this episode

The episode discusses how startups can capitalize on market trends while maintaining profitability, featuring insights from successful entrepreneurs.

Capitalizing on emerging market trends is an essential component of startup success. In today's session, Remington Tonar, co-founder of Cart.com, and Josh Teekell, founder and CEO of SmartAC.com, tackle their combined experiences in fast-growing startups to bring new insights to founders and aspiring business leaders. Together, they share how to recognize opportunities early, adapt to shifts in customer behavior and align your company for growth when the market changes. This episode was recorded at Software Day at the Ion. Key Insights & Timestamps: [00:00] Podcast begins [02:40] Launching Lessons: How early-stage vision becomes mature market strategy [12:38] Advice to Struggling Founders: Tips from multi-time successful entrepreneurs [22:07] Finding a Niche in a Big Market: Focused strategy for early startup success [31:40] Margins Still Matter: Market trends & managing investor expectations [40:09] Q&A About AI: Scaling software companies & generating revenue Key Takeaways: Early Days vs Future Success: For Cart and SmartAC, responding to market needs was extremely important for early success, but maintaining and scaling required mobility and adapting. Listening to…

People in this episode

Host: Mercury Fund

Guests: Remington Tonar, Josh Teekell

Topics covered

  • startup success
  • market trends
  • customer behavior
  • entrepreneurship
  • business strategy

Keywords

  • startup
  • market trends
  • customer behavior
  • entrepreneurship
  • business growth
  • investor expectations
  • niche market

Mentioned in this episode

Organizations: Cart.com, SmartAC.com

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