Edward Enninful on Building EE72, Six Rihanna Covers, and Life After British Vogue

About this episode

Jill interviews Edward Enninful about his transition from British Vogue to founding EE72 and his collaborations with Rihanna.

Jill sits down with Edward Enninful, the former British Vogue editor-in-chief who left the top of the masthead to build his own house. One year into EE72, the media and entertainment company he founded with his sister Akua, Enninful closes out 72 Magazine's first year with Rihanna on the cover, their sixth collaboration across W, British Vogue, and now 72. He and Jill trace their shared history from American Vogue in 2006 through the 40-icon British Vogue finale, then go deep on the new cover: the queen concept, photographer Szilveszter Makó's hand-painted backdrops, and why every Rihanna shoot happens overnight. Along the way: the '90s versus now, social media and the death of the curator, his Tate exhibition, advice for young creatives, and what he calls "the big flat," the collapse of silos between fashion, art, film, and music. Plus rogue rapid fire and a Prince versus Beyoncé question with only one possible answer. Follow on Instagram and Threads at @goingrogue.podcast and @jilldemling Follow on Bluesky Follow on TikTok Send us your questions or comments by calling us at 518-21-ROGUE Going Rogue is produced by Jill Demling and Maddie Kelly, who also serves as our social…

People in this episode

Host: Jill

Guest: Edward Enninful

Topics covered

• fashion
• media
• creativity
• celebrity culture
• photography
• art

Keywords

• Edward Enninful
• Rihanna
• British Vogue
• EE72
• fashion photography
• celebrity covers
• creativity advice
• social media
• art and fashion

Mentioned in this episode

Organizations: British Vogue, 72 Magazine, Tate

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