Goldie Links Permanent Jewelry Podcast

In this episode, we’re joined by Jonathan, CEO of Sunstone, and one of the driving forces behind the permanent jewelry industry and the creation of PJX. With 17 years at Sunstone and a background in micro-welding technology, Jonathan has played a major role in innovating the tools, systems, and standards that helped turn permanent jewelry from an idea into a real, scalable business model.We talk about how Sunstone was first approached with the idea of welding chains onto wrists and how that concept quickly turned into a full-blown market. With the right products, engineers, and vision, Sunstone was ready to take it on, helping shape permanent jewelry into a legitimate industry. Some of Sunstone’s technology has even been featured on Shark Tank, showing just how deep their innovation runs.Johnathan shares the heart behind PJX and why it was created—not as a trend, but as a long-term investment in the industry. PJX was built to drive growth, education, confidence, and connection, while creating a space where business owners can learn, collaborate, and thrive together. The mission is simple: there’s room for everyone to succeed, and the industry grows when artists grow.We dive deep into the power of connection, why permanent jewelry is about so much more than a product, and how experience-based businesses continue to thrive because people crave meaning, conversation, and human connection. PJX isn’t just an event, it’s transformational. It’s where you invest in yourself, your business, your growth, and your confidence, all while being surrounded by people who truly understand the journey.This episode is about vision, leadership, community, and building something that lasts. Because when you invest in yourself, you’re not just growing a business, you’re building a future.

In this episode, we’re joined by Dave Holloway, VP of Sales and Marketing at Sunstone and a welding expert with over a decade of hands-on experience. Dave brings a deep understanding of welding technology and shares valuable insight specifically for permanent jewelry artists looking to elevate their craft and protect their business long term.We dive into Sunstone’s welder lineup, including the Zapp, Zapp Plus 2, and the high-end MPuls. Dave explains what makes the MPuls stand out, especially its True Fire Technology, which allows artists to weld at lower energy while still achieving consistent, clean welds every time. He also shares how the MPuls can support jewelers at multiple stages, from repairs to permanent jewelry and recounts one of the very first permanent jewelry demos back in 2016 that helped spark mainstream attention for the industry.We also cover the importance of hands-on learning and why waiting too long to start can hold you back. Sunstone offers free video training focused on welding mechanics and has been supporting welders since 2008. Dave breaks down why at minimum, artists should invest in a Zapp welder and avoid unbranded machines that aren’t designed for delicate chains. He also explains Sunstone’s buyback options, repair policies, and the Circle Plan, which includes major perks like loaner machines during repairs or upgrades.Argon welding and eye protection are both big topics in this episode. Listen in to hear what Dave has to say!This episode is packed with education, practical tips, and industry insight for permanent jewelry artists at every stage. As Dave puts it, “If we want the business to survive long term and the industry to grow, we have to set ourselves up to give the best possible experience.”Links:Sunstone Welders: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-welderseclipse welding screen: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-accessoriesSunstone training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-training

In this episode, we’re joined by Alex, who many of you may recognize from PJX last year, where he was running xTool demos! Alex spent nearly seven years at Sunstone, starting in production before moving into machine testing, application support, and eventually becoming the lead trainer for welding and machine use. His background gives him a rare behind-the-scenes perspective on what these machines can really handle.We dive into Alex’s PJX experience and the power of seeing real-time results, where customer curiosity turns into true business confidence. Alex shares why the xTool software stands out as one of the most intuitive platforms he’s ever used, plus how the built-in community makes learning and troubleshooting easier than ever. We also break down how engraving actually works, including the difference between diamond-tip engraving and laser engraving, how lasers vaporize metal for high-resolution, photo-quality results, and how that compares to systems like Gravotech.Of course, we talk about versatility. From metal, wood, acrylic, tumblers, business cards, cardboard cutouts, and more, the xTool opens the door to endless creative and revenue-generating possibilities. While the F1 has limitations, Alex explains why the F2 Ultra is absolutely worth the upgrade for those serious about engraving. He also shares practical tips and tricks, like setup ease, and how beginner-friendly the machines really are.Alex wraps it all up with an encouraging reminder: you’re just at the beginning of becoming a professional. Give yourself grace, stay curious, and be patient as you grow into the process.Sunstone Training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-trainingX Tool: https://permanentjewelry.sunstonewelders.com/search?q=x+tool

In this episode, we’re joined by Nikki of CO Adornable Permanent Jewelry, who has been in the permanent jewelry industry for just over two years. Nikki is also the founder of Kaunis, where she offers gentle ear piercing training and wholesale supplies, making her business a well-rounded, experience-driven brand.Our chat centers around the Goldie Links Podcast, Supplies + All Things Permanent Jewelry Facebook Group, and the vision behind it. Nikki shares why she wanted to become more involved and help create a space that truly feels safe, positive, and welcoming for everyone. We talk about how this group is meant to go beyond surface-level business advice and evolve into a place where members can openly discuss permanent jewelry, handmade pieces, piercing, mindset, and even collaborate with future podcast guests.With three dedicated admins- me! Jen, Nikki, and Ashleigh, the group is designed to be interactive and supportive. Nikki brings a background in corporate training, public speaking, and leadership, while Ashleigh brings more of the techy side with SEO the team emphasizes the importance of how we speak about others in our community and mindset. Competition isn’t something to fear; it’s something that can help us grow, niche down, and become better business owners when our values align.We also dive into mindset, authenticity, and why digging deep into who you truly are is essential for long-term success. These conversations aren’t talked about enough in the industry, and this group aims to change that by fostering deeper connections and real conversations.Toward the end of the episode, we chat about PJX and the importance of getting involved. PJX is a powerful opportunity for growth, learning, and connection, and truly becomes what you make of it. There’s always room for improvement, collaboration, and showing up in a bigger way for your business and the community.If you’re craving a space where you can be yourself, grow confidently, and feel supported, this episode (and this Facebook community) is for you.Links:@kaunisjewelry https://www.instagram.com/kaunisjewelry/@adornablepjFB Group: https://www.facebook.com/groups/521780213540856/Podcasts with Ashleigh and Nikki:Episode 052: Sparks + Search Engines: SEO Tips for Permanent Jewelers: https://open.spotify.com/episode/097qFuhYibGIickWvgp8CG?si=19399c24bce64a15053: Earrings, Permanent Jewelry & Everything in Between: Nikki’s Entrepreneurship Story: https://open.spotify.com/episode/71Ntvigggr26ACFu96zgmC?si=87fb93fe4a044936

We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors when a legal guardian is present, it’s crucial to understand how laws around children’s products (especially for those 12 and under) may apply. Alyssa explains how additional testing requirements, often already handled by your wholesale manufacturers, might be necessary depending on the materials used, such as charms, stainless steel, or coatings. Alyssa also shares why waivers are so important! (You can snag Legal Doers waiver created just for permanent jewelers!)Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.Legal doer website: https://www.legaldoer.com/Instagram: https://www.instagram.com/legaldoerPermanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!

In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now.She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.Links:Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/Adornable pjihttps://www.instagram.com/adornablepj?igsh=MTZxd3hqOHlhMjNidA==

Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry training and hasn’t looked back since! In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away.  What's possible when you lean in?  If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!Websiteinstagram