Create Trial Reels that Turn Viewers into Followers with Personalized Content

Create Trial Reels that Turn Viewers into Followers with Personalized Content

August 18, 2026 · 13 min · Episode 127

About this episode

Shannon McKinstrie discusses the importance of creating personalized trial reels to enhance viewer engagement across social media platforms.

I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling prod...

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Host: Shannon McKinstrie

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