About this episode

In this episode, Shannon McKinstrie encourages listeners to explore interests beyond their business niche to enhance engagement and attract new followers on social media.

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll b...

People in this episode

Host: Shannon McKinstrie

Topics covered

• niche marketing
• social media engagement
• personal branding
• content creation
• audience growth

Keywords

• niche
• social media
• engagement
• content strategy
• personal interests

More episodes of Good Content with Shannon McKinstrie

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• Create Trial Reels that Turn Viewers into Followers with Personalized Content · August 18, 2026 · 13 min
• Make More Sales by Building Trust with Your Audience · August 11, 2026 · 17 min
• How to Get Noticed Online for Brand Deal Opportunities · August 4, 2026 · 20 min
• Have More Conversations and Let Your Audience Shape Your Content · July 28, 2026 · 17 min

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