Make More Sales by Building Trust with Your Audience

Make More Sales by Building Trust with Your Audience

August 11, 2026 · 17 min · Episode 126

About this episode

Shannon McKinstrie discusses imposter syndrome, ethical marketing, and shares insights from a successful sale, focusing on trust-building and values in marketing.

We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two key marketing strategies that no one else is talking about (building trust and sharing your values) that made this sale a major success. PS. I’m sharing everything, how many emails went out, social media posts, how many story views I had, and how mu...

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Host: Shannon McKinstrie

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