About this episode

Shannon McKinstrie shares insights on growing Instagram accounts through strategic content creation and the importance of audience engagement systems.

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build ...

People in this episode

Host: Shannon McKinstrie

Topics covered

• content creation
• Instagram growth
• business strategy
• audience engagement
• social media marketing

Keywords

• Instagram
• content creation
• followers
• ManyChat
• business growth
• social media
• reels

Mentioned in this episode

Organizations: ManyChat

More episodes of Good Content with Shannon McKinstrie

• Start Thinking Outside Your Niche · September 1, 2026 · 15 min
• The Rise of the Conversational Expert · August 25, 2026 · 14 min
• Create Trial Reels that Turn Viewers into Followers with Personalized Content · August 18, 2026 · 13 min
• Make More Sales by Building Trust with Your Audience · August 11, 2026 · 17 min
• How to Get Noticed Online for Brand Deal Opportunities · August 4, 2026 · 20 min
• Have More Conversations and Let Your Audience Shape Your Content · July 28, 2026 · 17 min

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