Have More Conversations and Let Your Audience Shape Your Content

Have More Conversations and Let Your Audience Shape Your Content

July 28, 2026 · 17 min · Episode 124

About this episode

Shannon McKinstrie discusses the importance of having conversations with your audience to shape content and grow your brand.

If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real cont...

People in this episode

Host: Shannon McKinstrie

Topics covered

Keywords

More episodes of Good Content with Shannon McKinstrie

Explore listener stats, chart rankings, contacts and more on the Good Content with Shannon McKinstrie podcast page.