Good Is The New Cool

Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices.We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.In this introductory episode, Bobby and Afdhel were joined by Michaella Solar-March, Global Director of Events and Programming at Soho House, to discuss the origins of the Good Is The New Cool podcast, the partnership, and her mission to elevate the voices of the people making great change in the world.You can join the Good is The New Cool community at www.goodisthenewcool.com

Patagonia has become the patron saint of purpose-led brands. Their commitment to ethical production, marketing, and sales of products is legendary among their legions of fans. Wendy Savage, their Director of Social Responsibility and a lifelong activist for social justice, oversees the relationships with the workers in the brand’s supply chain and shares how Patagonia has created an ethical model that it shares openly in hopes it will become a new norm for how to take care of workers and the planet.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.comThis episode has been brought to you by NTT Disruption. About Wendy SavageWendy Savage is a multifaceted Sustainability and Supply Chain leader with over 18 years of experience.In her current role as Director of Social Responsibility, Traceability and Animal Welfare at Patagonia, Wendy is responsible for the company’s global supply chain responsibility strategy and commitment to upholding Patagonia’s Workplace Code of Conduct and Fair Labor Association (FLA) obligations such as the implementation of Living Wages and Responsible Purchasing Practices. She serves on the FLA Board of Directors, leads the company’s Regenerative Organic initiative, Fair Trade program and its work to eradicate Human Trafficking in the supply chain through Patagonia’s Migrant Workers Program. In the area of Traceability and Animal Welfare Ms. Savage leads the company’s Content Claims Substantiation for responsible fibers as well as the development and implementation of Patagonia’s animal welfare strategy and policies.Throughout her career, Wendy has advised a wide variety of industries from Apparel to Food, Agriculture and Extractives. She has worked on programs based on certifications and initiatives such as FLA (Fair Labor Association), RJC (Responsible Jewelry Council), BSCI (Business Social Compliance Initiative), ETI (Ethical Trading Initiative), SA8000 (Social Accountability 8000), Sustainable Apparel Coalition’s HIGG Index, B Corp. and others.Originally from Lima, Peru, Wendy completed her studies in Sociology at the University of California Los Angeles (UCLA). She was then awarded with a Rotary International Ambassadorial Scholarship to represent the United States in France, where she completed a Master’s in Business Management at SKEMA Business School (Formerly CERAM). She is fluent in Spanish, English and French.

Kim Culmone, SVP Design at Mattel, and her team have led a remarkable transformation of the Barbie brand to become more inclusive and relevant to a new generation of children by creating the most diverse doll on the planet - a feat which landed her work on the cover of Time magazine and returned the doll to billion-dollar sales again. In this episode, Kim shares how her team boldly set out to make Mattel’s first gender-fluid doll, giving transgender kids the space to imagine a world without limitations and boundaries, and help create a society where everyone is welcome, connected, and celebrated.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.comAbout Kim CulmoneAt the heart of Kim’s creative process is the belief that design is a powerful tool for positive impact. She currently holds the position of SVP, Design at Mattel Inc where she sets the creative vision for some of the most iconic and ground-breaking doll brands in the world. In 2015 Kim was responsible for leading a Barbie product reinvention (featured in the Hulu documentary “Tiny Shoulders: Rethinking Barbie”) that generated 5 billion media impressions, secured a TIME cover, and received the coveted “Doll of the Year Award” from The Toy Association. Today Barbie is the most diverse doll line on the market and includes dolls representing various ethnicities, body types, and physical abilities. Mostly recently, Kim and her team made history again by introducing Creatable World, the first ever gender inclusive doll line that “keeps labels out and invites everyone in”.

Sumaira “Sam” Latif, Procter & Gamble’s company accessibility leader in the UK, helps create innovative breakthroughs to make P&G’s products more accessible to more than 1 billion people living with disabilities. Sam’s passion for this work comes from personal experience - she is blind herself - and we learn more about her journey and the innovative ways she is helping this global giant become a force for growth and good.Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com About Sam LatifSam is P&G’s first Company Accessibility Leader and is leading P&G’s thought leadership and commitment to making products, packaging and advertising accessible for both the growing aging population, and the 1.7 billion people around the world with a disability.Winning with 50+/PwD consumers is critical for P&G to grow. By 2030 we will have more >50 consumers to serve vs under 50 and 36% of 50+ consumers will experience a disability. We estimate today that we are losing 1BN dollars per annum across our Categories by not serving this segment. P&G has an opportunity to reach more consumers with more accessible and irresistible products and packaging for all.Sam was born in the UK and is a first-generation Scottish Pakistani. She is blind and the passion for what she is doing at P&G has been inspired by the personal access challenges she has experienced as both a consumer and an employee. Sam studied Marketing and Business Law at the University of Stirling in Scotland and began her career at P&G in IT. She has lead IT transformations across multiple worldwide businesses, including fragrances, Pampers, Olay and Gillette.In 2015, Sam switched focus from running IT businesses to figuring out what it would take to make P&G become the most accessible company for the consumers we serve and was appointed as the company’s first Special Consultant for Inclusive Design. During this time, Sam worked with the Herbal Essences business to explore how we could make it easier to help people tell the difference between shampoo and conditioner, especially in the shower when people are not wearing their corrective eyewear. It’s estimated that 79% of the population in the west wear corrective eyewear and so it is quite hard for people to tell our shampoo and conditioner bottles apart from sight alone.In February 2019, Sam was promoted to Senior Director and became P&G’s first Company Accessibility Leader and is responsible for making P&G’s workplace, products and packaging and communications fully accessible to everyone. Sam is married and has three children, boy and girl twins aged 7 and a 10-year-old boy. Sam is enjoying the challenge of learning to play the piano and working out at the gym.

Introducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, each episode delves deep into their unique stories and one thing they all have in common, the desire and the courage to transform our world for the better. Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com