Toothpaste reformulation not fooling users

Toothpaste reformulation not fooling users

From Good Morning Cape Town with Lester Kiewit by CapeTalk

May 7, 2026 · 4 min

About this episode

The episode investigates changes in the Aquafresh toothpaste formula and user reactions.

Users of the popular toothpaste brand Aquafresh have noticed that the product is no longer what it was, with the white component no longer bright and vibrant but rather dull and translucent. Was it a manufacturing glitch or a deliberate change in ingredients? In this case of #toothpastegate, producer Bruce Hong takes a close-up look to try and solve the mystery.   Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show.  This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily.  Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news.  Thank you for listening to a podcast from Good Morning Cape Town…

People in this episode

Host: Lester Kiewit

Guest: Bruce Hong

Topics covered

  • toothpaste reformulation
  • consumer awareness
  • product quality
  • manufacturing changes
  • ingredient transparency

Keywords

  • Aquafresh
  • toothpaste reformulation
  • consumer feedback
  • product changes
  • manufacturing issues

Mentioned in this episode

Organizations: CapeTalk

Products: Aquafresh

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