GNY EP.171 | feat. Bert "The Shirt" Auf from Scholars & Champs

About this episode

Bert Aufsesser discusses his vintage Syracuse merchandise business and fan culture in an interview with host Noah Chrysler.

Bert Aufsesser on Scholars and Champs’ 7-Year Anniversary, Vintage Syracuse Gear, and Fan Culture Host Noah Chrysler interviews Bert Aufsesser (“Bert the Shirt”), a Syracuse University alumnus from San Diego and owner of Scholars and Champs, about Syracuse fan culture and his vintage Syracuse merchandise business. Bert previews the store’s seven-year anniversary event on Saturday (open 11 a.m.–8 p.m.) featuring 25% off the whole store, giveaways from Heirloom, and refreshments. He explains how his difficulty finding unique, high-quality Syracuse apparel led him to collect vintage items and open the shop, drawing on his retail background at Nordstrom, Neiman Marcus, and Saks. Bert shares that his favorite moments are seeing customers wearing his pieces, discusses popular items like 2003 championship gear, rarer finds such as cartoon collaborations and Salting Warrior merchandise, and describes sourcing through thrifting and collectors. He promotes scholarsandchamps.com and the shop’s social media, and Noah closes by promoting Clickstream Studios’ free marketing plan offer. 00:00 Syracuse Fan Life 00:17 Meet Bert the Shirt 00:37 Anniversary Sale Details 01:27 How Scholars and…

People in this episode

Host: Noah Chrysler

Guest: Bert Aufsesser

Topics covered

• Syracuse fan culture
• vintage merchandise
• retail experience
• anniversary event
• apparel sourcing

Keywords

• Syracuse
• vintage gear
• Scholars and Champs
• fan culture
• anniversary sale

Mentioned in this episode

Organizations: Scholars and Champs, Nordstrom, Neiman Marcus, Saks, scholarsandchamps.com, Clickstream Studios

Products: Syracuse apparel, vintage Syracuse merchandise, 2003 championship gear, Saltine Warrior merchandise, cartoon collaborations

Places: Syracuse, San Diego

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