Is Google Killing Your Call Button? Navigating the New SERP & AI Changes

Is Google Killing Your Call Button? Navigating the New SERP & AI Changes

From Google Business Buzz by OMG National

April 17, 2026 · 21 min · Season 2 · Episode 20

About this episode

Henry Heredia and Chris Blake discuss the impact of AI on Google SERPs and local business visibility.

Welcome back to another episode of Google Business Buzz! This week, Henry Heredia and Chris Blake dive into the rapidly changing landscape of Google’s Search Engine Results Pages (SERPs) and how AI is completely transforming the way local businesses get found online. Have you noticed your Google Business Profile (GBP) getting pushed down the page? Or worse, that your direct "Call" buttons are disappearing on mobile? Henry and Chris break down the shocking recent data (including a study showin...

People in this episode

Hosts: Henry Heredia, Chris Blake

Topics covered

  • Google Search Engine Results Pages
  • AI changes
  • local business visibility
  • Google Business Profile
  • call button issues

Keywords

  • Google
  • SERP
  • AI
  • local business
  • call button
  • Google Business Profile
  • visibility
  • marketing

Mentioned in this episode

Organizations: Google, Google Business Profile, OMG National

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