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1.5K to 5K🎙 ~2x weekly·124 episodes·Last published 1w ago - Monthly Reach
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On the show
Recent episodes
Why safe marketing is killing your brand with Megan Winter
Jun 17, 2026
44m 12s
The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey
Jun 3, 2026
42m 22s
What do I want to be when I grow up?
Jun 1, 2026
16m 29s
Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric
May 20, 2026
42m 34s
Small podcasts, big impact campaigns & the death of average content
May 6, 2026
27m 51s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | ![]() Why safe marketing is killing your brand with Megan Winter | When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making beige marketing. We talk about the speakers who stayed with us, why creativity has always been the best competitive advantage, and why the smartest marketers in the room were far more interested in strategy, instinct, and attention than in AI hacks or trending tactics. There’s also a thread running through the entire conference around podcasting, founder energy and why brands are moving beyond “always-on” content into campaigns that create moments. We also get into the tension between creativity and commercialisation. From Paula Bloodworth’s obsession with impatience and instinct, to Pinterest repositioning itself as the platform helping people get off the Internet and back into real life. Plus, the behind-the-scenes reality of attending a three-day conference while juggling kids, logistics and business ownership. Because the polished LinkedIn post rarely mentions the babysitter bill and the emotional gymnastics required to simply show up. If you’ve been feeling over the endless marketing tactics, burnt out by content churn, or wondering whether “safe” marketing is making your brand forgettable, this episode will give you plenty to think about. Especially if you’re building a founder-led brand and trying to balance creativity with commercial results. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Cairns Crocodiles Amy Keen Paula Bloodworth John Evans’ podcast Uncensored CMO Pinterest Xanthe Wells Uber Eats Bonds – Robert Irwin Campaign Kim Anderson Marketing Circle Ripple Festival Tully Walter, Mike Wilson, Leigh Lavery and Kim Anderson Got Marketing? Episode with Kim Anderson Lume Marketing – Megan Winter’s business Work with Megan Winter Megan Winter on LinkedIn Taika Waititi How Brands Grow: What Marketers Don't Know This episode was produced by Laura McRae from Podcast Support Services | 44m 12s | ||||||
| 6/3/26 | ![]() The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey | Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happening inside agencies right now, why most AI-generated content still feels soulless, and the reason “slow” might become the most powerful word in marketing. From Greek yoghurt confusion to FMCG billboards, we analyse the campaigns and cultural cues brands should be paying attention to. We also go through why Fayt Estate was one of the smartest brand activations we’ve seen in a long time. From creator selection to world-building, Brittany Saunders understood something most brands miss: campaigns are meant to create moments people want to belong to. We talk about why out-of-home advertising still works, why niche creators outperform generic influencer lists and how great brands build emotional relevance instead of just chasing reach. We then discuss the real ROI of organic social media. The tension between ambition and balance, reassurance marketing, Emma Grede’s comments about work and motherhood, and why founders trying to do “bare minimum marketing” are setting themselves up to fail. If you’re trying to build a brand without getting swept up in AI panic, content churn and bad marketing advice, this episode will help you think a bit more clearly about what really works. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Claude AI Brittany Saunders on Instagram Emma Grede book: Start With Yourself Fayt Estate Coachella style campaign Greek yoghurt vs Greek-style yoghurt discussion – episode 122 Lard Ass butter campaign Got Marketing? Episode featuring Lauren Meisner Spon Studio This episode was produced by Laura McRae from Podcast Support Services | 42m 22s | ||||||
| 6/1/26 | ![]() What do I want to be when I grow up? | What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been quietly wrestling with since Ripple Festival wrapped up. After five years spent largely teaching marketing, I've realised I'm craving something different. I'm missing the part where you roll up your sleeves, solve real problems, and help turn an idea into something tangible. I'm sharing why I'm re-evaluating the role I want marketing to play in my life, the fears I have about stepping back into consulting, and what I'm learning about designing work around strengths instead of labels. We also talk about the uncomfortable reality of repositioning yourself when you're already known for something, why the online business world loves false binaries, and the lessons I've learned from running an agency, building a membership, and working with clients who need both strategy and education. If you're questioning your next chapter, feeling restless in your current season, or wondering whether it's time to evolve your business model, this one's for you. Come say hi If building a successful business has ever left you wondering, “is this still what I want?”, I want to hear about it.Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Marketing Circle Ripple Festival Campaign Classroom Mingle Seasoning This episode was produced by Laura McRae from Podcast Support Services | 16m 29s | ||||||
| 5/20/26 | ![]() Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric | There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just about aesthetics. Y2K references, familiar formats and throwback campaigns are working because consumers are exhausted. People aren’t craving transformation right now; they’re craving reassurance, familiarity and emotional safety. We talk about the psychology behind nostalgia marketing, why familiarity builds trust and how brands can create campaigns that feel emotionally resonant without becoming cringe or performative. We also analyse the Chanel campaign, recreating Kylie Minogue’s iconic “Come into My World” video with Margot Robbie and why it works so well. We also talk about why founders need to stop constantly reinventing their brands, why repetition matters more than originality in most marketing and why “up levelling” messaging is starting to feel deeply out of touch. If your marketing feels reactive or disconnected from what customers need right now, this episode will help you recalibrate. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode The Familiarity Advantage: Why The Past is Today’s Safe Space Chanel campaign featuring Margot Robbie and Kylie Minogue “Come Into My World” by Kylie Minogue Love Is Blind Andrea Andric’s website Andrea Andric on Instagram Andrea Andric on LinkedIn This episode was produced by Laura McRae from Podcast Support Services | 42m 34s | ||||||
| 5/6/26 | ![]() Small podcasts, big impact campaigns & the death of average content | The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger distribution, and a long-term commitment are now the baseline. If you’re treating a podcast like a quick win, you might need a reality check. We also get into what’s working right now. LinkedIn is outperforming Instagram for thoughtful content, and the reason is simple: audiences are rewarding substance again, but there’s a catch. The middle is disappearing; content is either sharp and specific or completely ignored. I also talk about one of the smartest social impact campaigns I’ve seen this year and why it works. We also go behind the scenes of building the Ripple Festival lineup, including the reality of “big name” speakers and why star power isn’t the strategy people think it is. Plus, I share my take on the social media ban for under 15s and what Coachella reveals about how smart brands get attention without paying for it. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Ripple Festival Mumbition the Podcast Abbey Chatfield (podcast production commentary) The Diary of a CEO by Steven Bartlett Mamu Melon campaign Action Speaks Louder (organisation) Serious People (creative agency) Lululemon (campaign target) Greece to ban social media for under 15s next year Coachella Festival Bloom Nutrition activation LinkedIn credit: @smartphonefreechildhood and @yasminclouser This episode was produced by Laura McRae from Podcast Support Services | 27m 51s | ||||||
| 4/22/26 | What’s working in email marketing right now with Carly Smith | If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been doing email isn’t working anymore, especially those overused, one-size-fits-all funnels. We get into what’s working now, from list hygiene to segmentation, and why email is still the most reliable channel when you know how to use it properly. Most email strategies aren’t underperforming; they’re lazy. Built for ease, not effectiveness. Same sequences, same nurture and the same old lead magnets that no one asked for. We talk about what’s really happening when someone joins your list, how they behave, and how to move them to a decision. You’ll get clear on what deserves your attention, what needs to be cut and how to build an email strategy that’s intentional, not just something you set and forget. If you’re sending the emails, building the funnels, doing what you’ve been told, and it’s still not converting, listen to this. Come Say Hi If email marketing has ever felt harder than it should be or like you’re doing everything “right” but still not seeing results, I want to hear about it.Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar References mentioned in this episode Mumbition the Podcast Carly on Instagram @socially_gracefulCarly Smith, Founder of Socially Graceful websiteEmail platforms mentioned: Flodesk, Kajabi, Klaviyo, ActiveCampaign This episode was produced by Laura McRae from Podcast Support Services | 44m 11s | ||||||
| 4/8/26 | Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey | I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts. Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections. We talk about the shift towards creator-led casting and how brands can evolve without losing control of their execution. From there, it gets more interesting. We unpack misleading food marketing (“yoghurt-gate”), founder PR disasters, and the reality of idea ownership in the internet age. It’s not just about having a good idea; it’s about owning it, packaging it, and getting it seen. Tune in for a roundup of marketing news curated for female founders and marketers. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar References mentioned in this episode Mumbition the Podcast Jam Packed Agency website Jarrah on Instagram @jampacked.agency Mumbition The Podcast Alix Earle skincare brand “Real Actives” Pure Mama campaign by Willow & Blake Victoria Devine podcast Luna Bronze and Talia Edwards collaboration The Daily Telegraph coverage of Who Is Elijah Britney Saunders commentary Georgie Stevenson apology and deleted reel Bulla “Unfakable” campaign Mel Robbins “Let Them Theory” Ben Chipman “Admin Night” concept This episode was produced by Laura McRae from Podcast Support Services | 47m 07s | ||||||
| 3/25/26 | Bean Soup Theory, Internet Backlash and LSKD’s running campaign | Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made? Welcome to the internet. I’m back after a three-month break, and this episode is a proper brain dump. No neat bow, just what’s been rattling around in my head. First up: Bean Soup Theory. A slightly ridiculous name for something very real, the expectation that every piece of content should be tailored to me, personally. And when it’s not? Outrage, misinterpretation, and comment-section chaos. We unpack why this happens and why it messes with your head more than you’d like to admit. Then I break down a campaign from LSKD that genuinely impressed me. It tackles women’s safety while running (a very real issue), but still manages to sell product without feeling forced or tokenistic. There’s a lot to learn here… and one mistake they made that most brands are still making. And finally, AI. Apparently, we’re all meant to ditch ChatGPT and hand over the keys to our entire digital life to Claude Code. I’ll walk through what’s being promised, what’s actually useful, and where I think people are getting a little too trigger-happy. If you’re building a brand online right now, this episode will help you: – Stop overcorrecting for loud critics – Think more clearly about campaign execution – And not lose your mind every time the internet takes your content sideways References mentioned Vibinggranolamom (TikTok creator behind the “Bean Soup Theory”) Kookai Reel Roxy Jacenko house lottery discussion part 1 Roxy Jacenko house lottery discussion part 2 LSKD campaign “She Runs But She’s Never Really Running” Megan Winter, Lume Marketing Kajabi Claude Code Kellee Eriksson Come Say Hi If Bean Soup Theory has ever smacked you in the face mid-comment section, I want to hear about it. Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack → Explore Marketing Circle → Get Mia’s marketing calendar This episode was produced by Laura McRae from Podcast Support Services | 21m 46s | ||||||
| 12/3/25 | Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120) | Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs. From winning paid speaking gigs, to what’s no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset. 🎧 Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ How to pitch yourself for paid speaking gigs (and what event organisers actually want) ✨ Why vulnerability and storytelling are now core speaking skills ✨ What’s officially not working in marketing anymore, and the 2025 alternatives ✨ How to use segmentation, personalisation, and curiosity to boost results ✨ Why educational-only content is dead, and what to do instead ✨ The three types of campaigns every small business needs ✨ How to structure brand awareness, lead generation, and conversion campaigns ✨ The mindset shift needed to move from hobby marketing to brand building ✨ The one-rule that makes campaigns work: one objective, one campaign Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 23m 21s | ||||||
| 11/5/25 | Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119) | Two recent campaigns that prove clever beats polished every time. This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn’t be more different but both deliver lessons in brand storytelling and cultural connection. First up, Seasol’s “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even dirt can sparkle with the right creative lens. Then, Lyka’s “The Brutal Pickup,” a hilarious Halloween-timed horror spoof about dog owners’ worst nightmare: the sloppy poo pickup. It’s bold, gross, and brilliantly clever, turning gut health into must-watch marketing. The episode also touches on ethical marketing and the subtle but important issue of the male gaze in advertising; how even great campaigns can unintentionally reinforce outdated narratives, and why it’s on us as marketers to do better. What you’ll take away from in this episode: ✨ How Seasol’s Dirty Old Secrets built an enduring brand platform through humour and heritage ✨ The power of intergenerational storytelling in modern campaigns ✨ Why Lyka's disruptive “Brutal Pickup” works, and how timing amplified its success ✨ When (and how) to use grossness, taboo, or discomfort in marketing without crossing the line ✨ The ethical responsibility of marketers to challenge the male gaze and go deeper in creative critique ✨ Why challenger brands must be loud, and legacy brands must defend their market leadership ✨ What Airbnb got wrong (and how not to lose your brand edge to performance marketing) ✨ How brand campaigns build long-term equity beyond the conversion cycle Campaigns and episode mentions: Seasol: https://www.seasol.com.au/dirty-old-secrets/ Lyka: https://lyka.com.au/ Airbnb: https://www.thedrum.com/news/airbnb-cmo-ditching-performance-marketing-big-bold-brand-campaigns Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/ Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 29m 37s | ||||||
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| 10/29/25 | Marketing Moment: Betts gets better with Lillie Brown (Ep.118) | Building a purpos This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts. Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake. Together, they’re redefining what it means to modernise a legacy brand with deep roots and fresh ambition. Mia and Lillie explore what makes this rebrand so strong, what smaller businesses can learn from it, and why real brand repositioning goes far beyond a new logo. 🎧 Press play if you love a brand glow-up story done right — and want to understand what repositioning really means in practice. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ What brand positioning actually is (and why it lives in your customer’s mind, not your brand book) ✨ How Betts evolved from a shopping centre staple to an elevated fashion brand ✨ Why simplifying your audience focus can grow your relevance — not shrink it ✨ The difference between a rebrand and a true repositioning ✨ The power of collaborating with entrepreneurial, culturally fluent talent (hello, Jess Hatzis) ✨ Why legacy brands lose momentum when they only hire from inside their own echo chamber ✨ Lessons for small business owners: how to see your brand clearly when you’re too close to it Connect with Lillie Brown: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/ Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 16m 58s | ||||||
| 10/22/25 | Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117) | Building a purpose-led business that changes lives — with The Big Sister Experience This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia. Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have to be mutually exclusive. In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of “doing good,” why following your gut in business is underrated, and how emotional storytelling can connect — without crossing into oversharing. The big takeaway: Purpose isn’t enough — structure, sustainability, and self-awareness make it work. When you charge what you’re worth, protect your team, and stay aligned with your mission, you don’t just make an impact — you make it last. 🎧 Press play if you’re building a heart-led business, trying to balance mission with money, or simply need a reminder that you can scale without selling out. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ The difference between a social enterprise and a charity (and why Kritz and Bianca chose independence) ✨ How to price purpose-driven work without guilt or burnout ✨ The surprising marketing wins and flops of working in the education space ✨ Why storytelling works best when you’ve processed the lesson — not while you’re still living it ✨ How to balance heart, hustle, and human impact in a crowded wellbeing market ✨ The role of intuition in marketing and partnerships — and when to trust your gut ✨ How The Big Sister Experience keeps its brand authentic and evolving while staying true to its mission Connect with Kritz: Website: https://www.bigsisterexp.com/professional-learning-for-educators Instagram: https://www.instagram.com/bigsisterexperience/# LinkedIn: https://www.linkedin.com/in/kritz-sciessere-0030611b1/?originalSubdomain=au Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 32m 23s | ||||||
| 10/15/25 | Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116) | Jack of all trades? Good. Here’s how to make it sell. This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business. Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why language—not labels—is usually the real problem. They also dive into LinkedIn: why it scares people, how to show up as a multi-hyphenate without confusing your audience, and the proactive habits that actually lead to clients, press, and partnerships. The big takeaway: You don’t have to be everything to everyone—but you do need to be clear. Package your value, use language people understand, and be proactive (especially on LinkedIn). Generalists create momentum; specialists compound it. 🎧 Press play if you’re wrestling with your positioning, deciding whether to niche, or want a simple LinkedIn playbook that leads to real conversations—and real work. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ A clear, modern definition of generalist vs specialist (and why both matter) ✨ How to package a generalist skillset into a specific, memorable offer ✨ The role of language: why positioning beats labels (e.g., “fractional GM,” “campaigns”) ✨ When to niche vs when to keep your offer broad (and how team design affects that choice) ✨ Why “always-on” agility is a generalist advantage in small business ✨ A simple method to listen to clients and refine your positioning ✨ How to show up on LinkedIn as a multi-hyphenate without confusing people ✨ The proactive outreach moves that turn comments into DMs, and DMs into clients ✨ A refreshing reframe of inbound (it’s not “post and pray”) ✨ A nudge to be brave: make the ask, start the conversation, build the relationship Connect with Nataleigh: Website: https://www.pinchstudios.com.au/ Instagram: https://www.instagram.com/pinchstudios.au/ LinkedIn: https://www.linkedin.com/in/nataleigh-elzein/ Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 46m 44s | ||||||
| 10/8/25 | Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115) | Every great brand has a campaign story. Here’s ours. This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority. You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s brand identity, why Make Marketing Great Again reframed what a “campaign” really is, and how more recent campaigns like Takeoff With Us and In Good Company became powerful community-building tools. The big takeaway is that campaigns aren’t just for big brands, they’re for all brands ready to create momentum, credibility, and growth. 🎧 Press play if you want to see what consistent, creative brand building looks like over time — and how to start your own anthology of campaigns that move your business forward. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ Why every small business should invest in at least one “big” brand campaign each year ✨ How to name, theme, and structure campaigns that become business assets ✨ The difference between always-on marketing and campaign marketing ✨ What makes storytelling and vulnerability your most powerful creative tools ✨ How to create standout visuals on any budget (and make them work for years) ✨ Lessons from six years of campaigns — from $2.49 to $15,000 productions ✨ How to leverage campaign content long after launch day ✨ The mindset shift that separates hobby marketing from brand building Mentioned in this episode: Lessons in Falling — read the seven-part series here The Gurus We Deserve Make Marketing Great Again Takeoff With Us In Good Company Campaigns for Social Impact panel featuring Verve Super, Boody, Heaps Normal & Impact Business School Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 39m 25s | ||||||
| 10/1/25 | Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson | Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?) This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community. The big takeaway is that good marketing isn’t just strategy and tactics, it’s about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust. 🎧 Press play if you’re curious about the person behind the strategies, or if you’re craving a candid conversation about the human side of marketing and business. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ Why Mia believes in “doing it harder” with honesty and transparency instead of cheap sales tricks ✨ What people see versus the real Mia; she’s not as much of a “mean girl” as she will have you believe ✨ How food and nurturing are her love language, even in business ✨ Why intellectual debate is her idea of joy and how it fuels her approach to marketing ✨ The role of vulnerability in building trust with an audience ✨ Why consistency and conviction matter more than polish or perfection Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/ Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 51m 48s | ||||||
| 9/24/25 | Podcasting is hard (but worth it) with Laura McRae | Why most podcasts fail (and how to make yours last) This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding. To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business. Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads. The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, it’s not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come. 🎧 Press play if you’ve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ Why most podcasts don’t make it past 10 episodes ✨ How to define your “why” and your ideal listener before you launch ✨ The easiest way to niche your podcast (hint: your unique method is the differentiator) ✨ Why video podcasts can hold you back — and when audio is enough ✨ The key metrics to track (beyond downloads) ✨ Smart repurposing tactics to get more mileage from every episode ✨ Tools and tips for recording and editing on a budget ✨ Why podcasting is a long-game strategy — and the unexpected wins along the way Mentioned in this episode: Ripple Festival Australian Podcast Collaborative Facebook Group Riverside, Zoom & Audacity (tools mentioned for recording/editing) Grow the Show (podcast) School of Podcasting (podcast) Podnews Daily (podcast) My Dad Wrote A Porno (podcast) Connect with Laura: Website: https://podcastsupportservices.com.au/about/ Instagram: https://www.instagram.com/podcast.support.services/?hl=en LinkedIn: https://www.linkedin.com/in/laurajmcrae Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 26m 47s | ||||||
| 9/17/25 | What makes an email convert: Campaign Del Mar’s top 5, explained | How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer. Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork. The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows. 🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ The real metrics that matter (and why open rates are unreliable) ✨ How replies create deeper connection, and more conversions ✨ Why vulnerability and honesty make your emails unforgettable ✨ How to write emails people can’t help but respond to ✨ The storytelling tricks that make your content stick ✨ Why strong opinions are more powerful than generic tips ✨ How to build the habit and creative conditions for better writing ✨ The power of consistency in training your audience to open Want to read our top five emails? Sign up at the bottom of this page to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more. Mentioned in this episode: Join Campaign Del Mar’s weekly roundup Nail Your Email Marketing Strategy (online program) Ripple Festival (raffle entry with ticket purchase before Sept 21) Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 30m 11s | ||||||
| 9/10/25 | Growing a community with the founder of TradieWives, Verity Hare | What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable. You’ll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust — plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel. 🎧 Press play if you’re building community as a growth strategy — or you’re craving one that isn’t synthetic, salesy, or culty. DM us anytime, or leave a review if you found it valuable. What you’ll takeaway from in this episode: ✨ Why Tradie Wives has a relationship counsellor — and how personal dynamics at home spill into the business ✨ Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances) ✨ From free group to business model: memberships, partner support, a public directory, and an annual conference ✨ Event lessons: what actually goes wrong (and why your audience won’t notice) ✨ SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools ✨ When not to help: why resentment is your cue to outsource the “in the business” work ✨ Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alignment ✨ Mental health in the trades: why talking openly matters — and how community makes space for it Mentioned in this episode: TradieWives Facebook group TradieWives directory Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Connect with Verity Hare: Website: https://tradiewives.com.au/ Instagram: https://www.instagram.com/TradieWives/# Facebook: https://www.facebook.com/groups/TradieWives/ Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 26m 03s | ||||||
| 9/4/25 | Marketing Moment: a marketing story 11 years in the making | Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay. 🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ A real-world example of customer retention that proves the power of small, consistent touch points ✨ Why it’s cheaper and easier to retain customers than to chase new ones ✨ How Mia structures her week around retention priorities first ✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model ✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers Mentioned in this episode: Rohan White, Buxton St Kilda. Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 6m 45s | ||||||
| 9/3/25 | Ask me anything: sparking fresh campaign ideas + moving with the Military | How do you spark new ideas for campaigns? This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode. First up: Jemma asked how to spark fresh ideas for new campaigns. It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram. Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler: it’s not nearly as stressful as you might think. With Defence handling everything from packing to short-term accommodation, Mia shares her pro moving tips (including the one box you should always pack last and unpack first). The takeaway: Whether it’s campaigns or moving house, the right systems and constraints actually make life easier, and sometimes even spark the best ideas. 🎧 Press play if you’re craving more creative fuel for your marketing, or if you’ve ever wondered what it’s really like to relocate with the military. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ Why creativity without strategy is chaos (or art, but not a campaign) ✨ Prompts to reframe your campaign ideas and spot new angles ✨ How festivals, films, and politics can spark better marketing ✨ The “15 in 15” brainstorm method to push past predictable ideas ✨ Why constraints are creativity’s secret weapon ✨ The role of customer voice and listening in sparking campaigns ✨ How military families move — and Mia’s pro packing tips ✨ The single box you should always label for first unpack Mentioned in this episode: Ripple Festival Darwin Festival: Night Night theatre production Wes Anderson (The Life Aquatic) Buckley’s cough medicine campaign “Tastes awful. And it works.” Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 20m 14s | ||||||
| 8/27/25 | How much marketing does your business really need? | Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making “In Good Company” campaign. The takeaway? Doing “all the things” isn’t the answer. Doing the right things well is. It’s not about half-assing more, it’s about fewer, bigger, better plays that actually move the needle. 🎧 Press play if you’ve ever felt like your marketing is guesswork, if you’re tired of chasing every trend, or if you need a reminder that quality beats quantity every time. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net 🔥 Strong Opinions Are Sexy – Why “done is better than perfect” doesn’t cut it anymore, and why half-assing your marketing is holding you back. 🌊 Making Waves – Behind the scenes of Mia’s “In Good Company” campaign, including 12 months of planning, six months of prep, and why big impact takes time. Mentioned in this episode: Bunnings TV ad Northern Territory Government (worker attraction campaign) In Good Company (Mia’s campaign) Janine’s website strategy + design business Lex Stanley’s episode on trade & home improvement businesses Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 17m 46s | ||||||
| 8/20/25 | Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026 | Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts. This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide. From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the only sustainable career path. [Mia forgot to mention that after posting to a new location, the Defence member needs to undertake training for the new job, and that is often in another location 🤯, which is another reason the admin falls to Mia.] Business is never separate from life, Mia reflects on how these changes are shaping Campaign Del Mar, including her plan to deliberately create space in 2026, lean on the strong foundations she’s built, and delegate more to her team (with a great story about Lillie absolutely smashing her first email marketing workshop). 🎧 Press play if you’ve ever juggled uncertainty at home while trying to keep your business growing. This one’s raw, honest, and a reminder that sometimes you need to risk it for the biscuit. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll take away from in this episode: ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 17m 36s | ||||||
| 8/13/25 | Brand Awareness Campaign Debrief with Creative Director, Stef Hanson | The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle. What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building. From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated… to creating concept-led campaigns that attract dream clients. 🎧 Press play if you’ve ever felt stuck doing work that doesn’t light you up — and you’re ready to swing for the fences. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll takeaway from in this episode: ✨ Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up ✨ The art of getting people to drop the mask — and why it’s Stef’s secret superpower ✨ How choosing clients by psychographics beats niching by industry ✨ Why bland headshots won’t cut it (and what to do instead) ✨ The making of “The Beach Campaign” — and how it repositioned Stef’s business overnight ✨ How to turn testimonials into must-watch content (not beige text screenshots) ✨ Why the real risk in marketing is blending in with everyone else ✨ How small businesses can access agency-level creative thinking without the agency price tag ✨ Practical ways to bring more playfulness and personality into your brand 🎾 The Big Swing: How to find your next “big swing” idea by stealing creative tactics from TV and film — from breaking the fourth wall to the immersive magic of a one-shot Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/ Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 44m 44s | ||||||
| 8/6/25 | The Sydney Sweeney campaign controversy with Lillie Brown | You don’t need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, it’s doing something worth unpacking. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and resident campaign analyst, to get stuck into the denim-clad controversy that is the Sydney Sweeney x American Eagle campaign. On the surface it’s just an ad for jeans. But dig a little deeper and it’s a tangled mess of lazy puns, hyper-sexualised nostalgia, racial undertones, and what some are calling a eugenics-coded fantasy. Yep. From the writing and visuals to the political and cultural climate it was launched into, this episode explores whether the outrage is justified, how controversy became a currency, and why this campaign might still be a commercial win, even if it’s a moral flop. 🎧 Press play if you’ve ever wanted to scream “who signed this off?!” at your screen. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll takeaway from in this episode: ✨ Why lazy creative is no longer a neutral choice, especially in a post-Trump, post-woke media landscape ✨ What the Sydney Sweeney campaign is really selling, and who it’s speaking to ✨ How eugenics theory and nostalgia collide in a campaign no one asked for ✨ Why “just a jeans ad” is never just a jeans ad ✨ What happens when campaigns embolden the wrong audience ✨ Why outrage is now a legitimate strategy in the attention economy ✨The commercial calculus of controversy: who wins when a brand goes loud, not deep ✨ How to tell when a brand has traded values for virality ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ The difference between intent and impact, and why it matters more than ever Mentioned in the episode: Janine Jacob commenting American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed Brooke Shields Tells the Story Behind Her 80's Calvin Klein Jeans Campaign Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 35m 49s | ||||||
| 7/30/25 | Marketing Without Social Media with Lillie Brown | You don’t have to choose between “never social media” and “always chasing the algorithm.” But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency. Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy. If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you. 🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable. What you’ll takeaway from in this episode: ✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback ✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether ✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead ✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels ✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media ✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience ✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight ✨ How to pick and maximise a single social channel that actually converts for you ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships Mentioned in the episode: OLIPOP Soda Instagram account suspension: The Girls Get Off account Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link. Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | 47m 42s | ||||||
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