Got Marketing?

When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making beige marketing. We talk about the speakers who stayed with us, why creativity has always been the best competitive advantage, and why the smartest marketers in the room were far more interested in strategy, instinct, and attention than in AI hacks or trending tactics. There’s also a thread running through the entire conference around podcasting, founder energy and why brands are moving beyond “always-on” content into campaigns that create moments. We also get into the tension between creativity and commercialisation. From Paula Bloodworth’s obsession with impatience and instinct, to Pinterest repositioning itself as the platform helping people get off the Internet and back into real life. Plus, the behind-the-scenes reality of attending a three-day conference while juggling kids, logistics and business ownership. Because the polished LinkedIn post rarely mentions the babysitter bill and the emotional gymnastics required to simply show up. If you’ve been feeling over the endless marketing tactics, burnt out by content churn, or wondering whether “safe” marketing is making your brand forgettable, this episode will give you plenty to think about. Especially if you’re building a founder-led brand and trying to balance creativity with commercial results. Come say hi  Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar   Extras  → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode Cairns Crocodiles Amy Keen  Paula Bloodworth  John Evans’ podcast Uncensored CMO Pinterest  Xanthe Wells Uber Eats  Bonds – Robert Irwin Campaign Kim Anderson  Marketing Circle  Ripple Festival Tully Walter, Mike Wilson, Leigh Lavery and Kim Anderson  Got Marketing? Episode with Kim Anderson Lume Marketing – Megan Winter’s business Work with Megan Winter Megan Winter on LinkedIn Taika Waititi How Brands Grow: What Marketers Don't Know This episode was produced by Laura McRae from Podcast Support Services

What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been quietly wrestling with since Ripple Festival wrapped up. After five years spent largely teaching marketing, I've realised I'm craving something different. I'm missing the part where you roll up your sleeves, solve real problems, and help turn an idea into something tangible. I'm sharing why I'm re-evaluating the role I want marketing to play in my life, the fears I have about stepping back into consulting, and what I'm learning about designing work around strengths instead of labels. We also talk about the uncomfortable reality of repositioning yourself when you're already known for something, why the online business world loves false binaries, and the lessons I've learned from running an agency, building a membership, and working with clients who need both strategy and education. If you're questioning your next chapter, feeling restless in your current season, or wondering whether it's time to evolve your business model, this one's for you.   Come say hi If building a successful business has ever left you wondering, “is this still what I want?”, I want to hear about it.Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode Marketing Circle Ripple Festival Campaign Classroom Mingle Seasoning This episode was produced by Laura McRae from Podcast Support Services

The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger distribution, and a long-term commitment are now the baseline. If you’re treating a podcast like a quick win, you might need a reality check. We also get into what’s working right now. LinkedIn is outperforming Instagram for thoughtful content, and the reason is simple: audiences are rewarding substance again, but there’s a catch. The middle is disappearing; content is either sharp and specific or completely ignored. I also talk about one of the smartest social impact campaigns I’ve seen this year and why it works. We also go behind the scenes of building the Ripple Festival lineup, including the reality of “big name” speakers and why star power isn’t the strategy people think it is. Plus, I share my take on the social media ban for under 15s and what Coachella reveals about how smart brands get attention without paying for it. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner   References mentioned in this episode Ripple Festival Mumbition the Podcast Abbey Chatfield (podcast production commentary) The Diary of a CEO by Steven Bartlett Mamu Melon campaign Action Speaks Louder (organisation) Serious People (creative agency) Lululemon (campaign target) Greece to ban social media for under 15s next year Coachella Festival Bloom Nutrition activation LinkedIn credit: @smartphonefreechildhood and @yasminclouser This episode was produced by Laura McRae from Podcast Support Services

I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts. Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections. We talk about the shift towards creator-led casting and how brands can evolve without losing control of their execution. From there, it gets more interesting. We unpack misleading food marketing (“yoghurt-gate”), founder PR disasters, and the reality of idea ownership in the internet age. It’s not just about having a good idea; it’s about owning it, packaging it, and getting it seen. Tune in for a roundup of marketing news curated for female founders and marketers.   Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar   Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar   References mentioned in this episode Mumbition the Podcast Jam Packed Agency website Jarrah on Instagram @jampacked.agency Mumbition The Podcast Alix Earle skincare brand “Real Actives” Pure Mama campaign by Willow & Blake Victoria Devine podcast Luna Bronze and Talia Edwards collaboration The Daily Telegraph coverage of Who Is Elijah Britney Saunders commentary Georgie Stevenson apology and deleted reel Bulla “Unfakable” campaign Mel Robbins “Let Them Theory” Ben Chipman “Admin Night” concept This episode was produced by Laura McRae from Podcast Support Services

Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs. From winning paid speaking gigs, to what’s no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset. 🎧 Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ How to pitch yourself for paid speaking gigs (and what event organisers actually want) ✨ Why vulnerability and storytelling are now core speaking skills ✨ What’s officially not working in marketing anymore, and the 2025 alternatives ✨ How to use segmentation, personalisation, and curiosity to boost results ✨ Why educational-only content is dead, and what to do instead ✨ The three types of campaigns every small business needs ✨ How to structure brand awareness, lead generation, and conversion campaigns ✨ The mindset shift needed to move from hobby marketing to brand building ✨ The one-rule that makes campaigns work: one objective, one campaign     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.      Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Building a purpos This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts. Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake. Together, they’re redefining what it means to modernise a legacy brand with deep roots and fresh ambition. Mia and Lillie explore what makes this rebrand so strong, what smaller businesses can learn from it, and why real brand repositioning goes far beyond a new logo. 🎧 Press play if you love a brand glow-up story done right — and want to understand what repositioning really means in practice. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ What brand positioning actually is (and why it lives in your customer’s mind, not your brand book) ✨ How Betts evolved from a shopping centre staple to an elevated fashion brand ✨ Why simplifying your audience focus can grow your relevance — not shrink it ✨ The difference between a rebrand and a true repositioning ✨ The power of collaborating with entrepreneurial, culturally fluent talent (hello, Jess Hatzis) ✨ Why legacy brands lose momentum when they only hire from inside their own echo chamber ✨ Lessons for small business owners: how to see your brand clearly when you’re too close to it   Connect with Lillie Brown: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Jack of all trades? Good. Here’s how to make it sell. This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business. Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why language—not labels—is usually the real problem. They also dive into LinkedIn: why it scares people, how to show up as a multi-hyphenate without confusing your audience, and the proactive habits that actually lead to clients, press, and partnerships. The big takeaway: You don’t have to be everything to everyone—but you do need to be clear. Package your value, use language people understand, and be proactive (especially on LinkedIn). Generalists create momentum; specialists compound it. 🎧 Press play if you’re wrestling with your positioning, deciding whether to niche, or want a simple LinkedIn playbook that leads to real conversations—and real work. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A clear, modern definition of generalist vs specialist (and why both matter) ✨ How to package a generalist skillset into a specific, memorable offer ✨ The role of language: why positioning beats labels (e.g., “fractional GM,” “campaigns”) ✨ When to niche vs when to keep your offer broad (and how team design affects that choice) ✨ Why “always-on” agility is a generalist advantage in small business ✨ A simple method to listen to clients and refine your positioning ✨ How to show up on LinkedIn as a multi-hyphenate without confusing people ✨ The proactive outreach moves that turn comments into DMs, and DMs into clients ✨ A refreshing reframe of inbound (it’s not “post and pray”) ✨ A nudge to be brave: make the ask, start the conversation, build the relationship        Connect with Nataleigh: Website: https://www.pinchstudios.com.au/ Instagram: https://www.instagram.com/pinchstudios.au/ LinkedIn: https://www.linkedin.com/in/nataleigh-elzein/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?) This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community. The big takeaway is that good marketing isn’t just strategy and tactics, it’s about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust. 🎧 Press play if you’re curious about the person behind the strategies, or if you’re craving a candid conversation about the human side of marketing and business. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ Why Mia believes in “doing it harder” with honesty and transparency instead of cheap sales tricks ✨ What people see versus the real Mia; she’s not as much of a “mean girl” as she will have you believe ✨ How food and nurturing are her love language, even in business ✨ Why intellectual debate is her idea of joy and how it fuels her approach to marketing ✨ The role of vulnerability in building trust with an audience ✨ Why consistency and conviction matter more than polish or perfection       Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer. Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork. The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows. 🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The real metrics that matter (and why open rates are unreliable) ✨ How replies create deeper connection, and more conversions ✨ Why vulnerability and honesty make your emails unforgettable ✨ How to write emails people can’t help but respond to ✨ The storytelling tricks that make your content stick ✨ Why strong opinions are more powerful than generic tips ✨ How to build the habit and creative conditions for better writing ✨ The power of consistency in training your audience to open   Want to read our top five emails? Sign up at the bottom of this page to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more.     Mentioned in this episode: Join Campaign Del Mar’s weekly roundup  Nail Your Email Marketing Strategy (online program) Ripple Festival (raffle entry with ticket purchase before Sept 21)     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay. 🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A real-world example of customer retention that proves the power of small, consistent touch points ✨ Why it’s cheaper and easier to retain customers than to chase new ones ✨ How Mia structures her week around retention priorities first ✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model ✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers     Mentioned in this episode: Rohan White, Buxton St Kilda.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making “In Good Company” campaign. The takeaway? Doing “all the things” isn’t the answer. Doing the right things well is. It’s not about half-assing more, it’s about fewer, bigger, better plays that actually move the needle. 🎧 Press play if you’ve ever felt like your marketing is guesswork, if you’re tired of chasing every trend, or if you need a reminder that quality beats quantity every time. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business and in life, you’ve got to make the big leap without a safety net   🔥 Strong Opinions Are Sexy – Why “done is better than perfect” doesn’t cut it anymore, and why half-assing your marketing is holding you back. 🌊 Making Waves – Behind the scenes of Mia’s “In Good Company” campaign, including 12 months of planning, six months of prep, and why big impact takes time.   Mentioned in this episode: Bunnings TV ad Northern Territory Government (worker attraction campaign) In Good Company (Mia’s campaign) Janine’s website strategy + design business Lex Stanley’s episode on trade & home improvement businesses   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle. What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building. From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated… to creating concept-led campaigns that attract dream clients. 🎧 Press play if you’ve ever felt stuck doing work that doesn’t light you up — and you’re ready to swing for the fences. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up ✨ The art of getting people to drop the mask — and why it’s Stef’s secret superpower ✨ How choosing clients by psychographics beats niching by industry ✨ Why bland headshots won’t cut it (and what to do instead) ✨ The making of “The Beach Campaign” — and how it repositioned Stef’s business overnight ✨ How to turn testimonials into must-watch content (not beige text screenshots) ✨ Why the real risk in marketing is blending in with everyone else ✨ How small businesses can access agency-level creative thinking without the agency price tag ✨ Practical ways to bring more playfulness and personality into your brand   🎾 The Big Swing: How to find your next “big swing” idea by stealing creative tactics from TV and film — from breaking the fourth wall to the immersive magic of a one-shot   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Stef: Website: https://www.stefhansonproductions.com/ Instagram: https://www.instagram.com/stefhansonproductions/ LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between “never social media” and “always chasing the algorithm.”  But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules. This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency. Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy. If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you. 🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback ✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether ✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead ✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels ✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media  ✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience ✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight ✨ How to pick and maximise a single social channel that actually converts for you ✨ A step-by-step approach to divesting from social media (without going dark overnight) ✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships   Mentioned in the episode: OLIPOP Soda  Instagram account suspension: The Girls Get Off account   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/?hl=en LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.