GRC PR 360

Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline. Key Takeaways:- Message discipline and trust in crisis- Developing crisis communication plans- FEMA crisis communications certification Episode Timeline:1:45What's it like to be the calmest person in the room?2:45What does it mean to be FEMA-certified in crisis communication?5:30 The ins and outs of a FEMA command center7:00How does being an engineer help with crisis communication?8:20The importance of message discipline9:45Do you understate or conflate the problem?12:00 The biggest mistake you can make in a crisis13:30Getting everyone on the same page in a crisis16:30How to create a crisis preparedness plan21:30The psychology of crisis communicationsThis episode’s guest:• Chris Jones of Pierpont Communications Hosted on Acast. See acast.com/privacy for more information.

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.Key Takeaways:- Strategies for brand visibility in AI search- The role of social media and user-generated content in AI visibility- AI search market share and trendsEpisode Timeline:1:25The evolution of AI in search2:50 What's happening at DKC Analytics these days?4:00What are the most popular AI search engines?5:00Tod was fooled by an AI hallucination6:10DKC's AI Evolution search strategy8:15The first steps in creating an AI strategy9:15AI search loves Reddit12:45AI is pulling from non-traditional sites16:40Basic practices for AI search18:05Does Google squash AI content?21:20How do people get a free audit from DKC?This episode’s guest:• Apurva Sarkar on LinkedIn• DKC Analytics• For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.

David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups. Key Takeaways:- Current hiring needs in aerospace and defense- Stealth mode startups and their strategic planning- The role of AI in recruitment and industry innovationEpisode Timeline:1:55Life as a Boston sports fan in Southern California3:50Current Trends in aerospace and defense hiring6:30Innovations in space technology8:00How David stays on top of technology10:20What is stealth mode for startups?13:30What are the current hiring needs in aerospace and defense?15:50Why do we need more propulsion engineers?17:45How is AI changing hiring processes?22:56Character traits of a great leaderThis episode’s guest:• David Dickey on LinkedIn• The Patriot Group Hosted on Acast. See acast.com/privacy for more information.

Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.Key Takeaways:- Adam's transition from agency life to independent consulting- Crafting compelling brand stories- Effective podcast pitching strategiesEpisode Timeline:0:45 Introduction and Tod Perry's background2:25 Adam Belmont's background and expertise3:30 Adam met his wife on JDate4:50 Motivations for going independent7:25 Work-life balance and location flexibility8:30 Adam Belmont's biggest success as a solo act10:00 Building a trusted network of collaborators13:00 How Adam helps clients book on top podcasts15:00 The value of long-form storytelling in podcasts16:30 Discovering a brand's story19:00 Creating scroll-stopping social media content22:30 Adam's thought leadership philosophy 25:20 Analyzing the McDonald's CEO burger incidentThis episode’s guest:• Adam Belmont on LinkedIn• A to B Strategies on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.Key Takeaways:- The rise of collectives and trusted partner networks- How AI is changing the agency landscape- How collectives allow agencies to be flexibleEpisode Timeline:1:15What are collectives and why are they important?3:00The benefits of pre-built relationships and seamless onboarding5:00Factors driving the rise of collectives in the agency space6:25The impact of AI on agency models and services7:25How Collective OS matches agencies with synergistic partners9:27The role of AI in partner matching and collaboration10:55Typical users of Collective OS and their agency sizes12:20Gaps in services and emerging client needs14:00 Can agencies still brag about using AI?17:12The origin story of Collective OS20:45Why agencies are shrinking and the shift towards specialization24:25Jason's thought leadership and insightsThis episode’s guest:• Jason Flack on LinkedIn• Collective OS's website• @FlackThought on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. Key Takeaways:- Developments in space exploration- How RocketPy helps engineers simulate launches- How Rodrigo balances entrepreneurship and scienceEpisode Timeline:00:00Introduction to Rodrigo Schmitt1:50Tod is learning about astrophysics2:45Backpacking the Grand Canyon5:55Exciting developments in space exploration7:00Legal and ethical aspects of space resources8:00AI's role in space11:20Star trackers and space navigation using stars13:07RocketPy: Rocket simulation and safety in space competitions15:35RocketPy's future18:40Mars Mission desert research stations21:40How Rodrigo finds balance between entrepreneurship and scienceThis episode’s guest:• Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram• Stellerian on LinkedIn• Purdue's Mars analog research facilitySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud. Key Takeaways:- What is the "Hollow Man" crisis?- How to be a sustainable leader- Red flags for fraudEpisode Timeline:00:00Introduction to Kenyada Meadows1:30Becoming a sustainable leader3:00How burnout led Kenyada to make big changes6:20Understanding the Hollow Man Crisis8:20How men are dehumanized10:30Addressing the Hollow Man Crisis13:40How Tod's parents affected his career approach15:15The problem of gender imbalance18:45The importance of present parenting21:00Nonverbal communication and building trust23:20The Harvard three-step trick to likability24:45Red flags for fraudstersThis episode’s guest:• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon• Kenyada Meadows on LinkedIn• Executive ParentCompany's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. Key Takeaways:- Mentorship and sponsorship are crucial for young professionals- AI is a tool, but critical thinking remains vital- ForceLabor.ai aims to combat modern slavery in supply chainsEpisode Timeline:0:00 Introduction to Kody 2:00 Kody's relationship with Fast Company4:30 What's happening at Exiger6:15 How Exiger is bringing transparency to the supply chain7:15 Exiger's mission9:15 Exiger's work on identifying slavery in the supply chain10:15 Supply chain challenges in the current political climate13:10 The power of clear communication in AEO15:30 Short vs. flowery texting18:55 Internal shifts in PR caused by AI20:00 Mentoring junior PR people in the AI era23:00 Why critical thinking is more crucial than ever25:45 Kody's thought leadership philosophyThis episode’s guest:• Kody Gurfein on LinkedIn• Exiger on LinkedIn• ForcedLabor.AISubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.Key Takeaways:- How a sense of style can help you with personal branding- The current state of the retail economy - Navigating Google's tricky algorithmsEpisode Timeline:0:00Introduction to Barrett Wertz2:30How can the average guy develop a sense of style?4:00 How creating a personal style helps your brand5:30 Creating commerce content at the New York Post9:00Choosing which products the Post highlights11:30 Comparing and contrasting different products12:30 What's the secret to a great gift guide16:30How to manage a writing team20:45How to understand Google from an Editorial perspective23:55 Content used to be based on merit24:30What does Barret's work tell him about today's economy?This episode’s guest:• Barret Wertz on LinkedIn • The New York Post on Instagram• The New York Post on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.Key Takeaways:- Why comms hiring is back post-COVID- How AI is affecting the comms job market- How to kill it in your next job interview Episode Timeline:0:00Introduction to communications hiring trends3:00The impact of AI on communications hiring6:10Current trends in communications hiring8:40How to know if someone is a good fit10:40 The candidates everyone is looking for12:15Navigating the job market Post-COVID15:20Preparing the next generation for the workforce18:10The importance of emotional intelligence21:15Thought leadership in communicationsThis episode’s guest:• Brooke Kruger on LinkedIn• KC-Partners.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.Key Takeaways:- Balancing human and artificial intelligence in PR- Creating new workflows with AI- Where AI writing comes short Episode Timeline:0:00Introduction to Intelligent Relations and Tim Gray2:48The Role of AI in PR at Intelligent Relations4:45 How we've rapidly changed our views of ChatGPT5:59Creating a new workflow around AI6:45The client experience at Intelligent Relations7:45How Preston creates AI pitches10:30How AI affects junior-level PR people11:30How has Intelligent Relations changed over 7 months?12:22Balancing human and artificial intelligence14:00Where AI writing falls short16:00How to make a story stick17:45How to get Tod to read your pitch17:41Tim's thought leadership philosophyThis episode’s guest:• Tim Gray on LinkedIn• Intelligentrelations.comYour host: Tod Perry• Follow Tod Perry on LinkedIn• Follow Tod Perry on X• Learn more about TodSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.