Greg Ballard Adaptive Executive Podcast

Host: Greg Ballard, Founder, 5C ConsultingGuest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta TodayDescription: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration. Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.Contact LoretaLinkedIn - linkedin.com/in/loretatarozaiteWebsite - www.loreta.today

Podcast Summary:Topic: The podcast discusses behavioral neuroscience, focusing on implicit biases and their influence on consumer and political decision-making. Key areas include how these biases affect voting behavior, market research, and ethical considerations in using neuroscience in marketing and political campaigns.Guests: - Michelle Nigella, PhD in Behavioral Neuroscience: Specializes in consumer research with insights into political behavior through neuroscience methods like implicit association testing.Discussion Points:Implicit Biases: Michelle explains how implicit association tests reveal unconscious biases, affecting perceptions in both consumer choices and political preferences. 2016 Election Analysis: They reference data from the 2016 election where implicit biases against women in leadership were noted, particularly among Republican women, influencing voting behavior.Application in Campaigns: Discussion on how campaigns might use such data for targeting voters or shaping campaign messages.Neuroscience in Market Research: Exploration of how tools like eye tracking and biometric responses are used to predict consumer behavior, though not as a definitive predictor of market success.Ethical Considerations: Privacy, consent, and the influence of research on decision-making are discussed, highlighting the ethical boundaries and public concerns about manipulation.PODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.

Summary:In this episode of The Adaptive Executive, host Greg Ballard interviews Candice Denise Owens, a mindfulness and self-care expert. Candice shares her journey from event planning to helping people manage stress and avoid burnout. She discusses the importance of work-life harmony, morning and evening routines, and practical strategies for incorporating self-care into daily life.Chapter Timestamps:[00:00] - Introduction and guest welcome[01:42] - Candice's journey into self-care work[03:33] - Types of clients and common issues[04:55] - Power up and power down routines[08:49] - Consequences of neglecting self-care[13:23] - Client success story[19:00] - Current projects and inspirations[21:13] - Closing remarks and contact informationKey Takeaways:1. Work-life harmony is more achievable than perfect balance.2. Implement "power up" (morning) and "power down" (evening) routines.3. Schedule pauses throughout the day to recharge.4. Small, consistent self-care actions can lead to significant improvements.5. Advocating for oneself at work is crucial for preventing burnout.Guest Contact Details:  - Website: stayneat.store/candice-denise  - Instagram: @candicedenise  - LinkedIn: Candice Denise Owens  - TikTok: @candicedenisePODCAST INFOLeave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.

Episode Summary:Sharon is an experienced M&A advisor who founded her firm sbLiftoff to serve small and medium sized businesses, an underserved sector critical to the economy. She recently published the book "LIFT OFF: 12 Things to Know Before Selling Your Business" to educate business owners on the M&A process. It aims to take some fear out of the process so owners can approach it more calmly.Contact/Resources:- Book: "Lift Off: 12 Things to Know Before Selling Your Business" by Sharon Heaton- LinkedIn: Sharon Heaton and sbLiftoff- Website: www.sbliftoff.com0:05 - Introduction to Sharon's background3:30 - Transition from law into advising small businesses 5:30 - Motivation for writing the book "SB Lift Off"7:30 - Goal to educate business owners on the M&A process 9:00 - Importance of bringing on experienced M&A advisors11:30 - The role of empathy and honesty in deals13:00 - Balancing company strengths and weaknesses15:30 - Unique dynamics in government contracting deals18:30 - Preparing the business for future sale  21:00 - The role of adaptability in Sharon's work23:30 - Empathy examples from both buyer and seller perspectives26:00 - Non-financial factors in negotiations 28:00 - Considerations for owners in involving employees31:00 - Structuring retention rewards for employees 33:30 - Advice for employees deeply involved in transactions36:30 - Where to find Sharon's book and connect with herPodcast InfoLeave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.

In this episode, Greg speaks with Gordon Graham, author of "The Intrepid Brotherhood: Public Power, Corruption, and Whistleblowing." Gordon shares his experience as an IT professional at a public utility who witnessed unethical and toxic leadership practices. When he tried to speak up, he faced retaliation and was forced to become a whistleblower.Key Topics Covered:Gordon's career background in IT and experience in the public utility industryThe story of how a new executive joined the company with ambitions to become CEO and the chaos he createdExamples of unethical decisions made by this leader, including pushing out other executives and mishandling a major ERP implementationGordon's attempts to raise concerns and the retaliation he facedHis journey to becoming a whistleblower and fighting his wrongful terminationCharacteristics of toxic leadership based on Gordon's experience and researchThe importance of screening for dark triad traits in leaders and preventing toxic leadershipTimestamps:0:00 - Introduction to Gordon Graham and his background5:30 - The new executive joins with ambitions to become CEO10:00 - Unethical decisions made by the new leader15:00 - Gordon tries to raise concerns and faces retaliation20:00 - Becoming a whistleblower and fighting wrongful termination25:00 - Toxic leadership traits - the dark triad30:00 - How to prevent toxic leadershipGuest Info:Gordon Graham is the author of "The Intrepid Brotherhood: Public Power, Corruption, and Whistleblowing." He has decades of experience in IT and as a whistleblower exposing unethical practices. His website: www.intrepidbrotherhood.comPODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.Want to learn more about Greg's work in FiveC Consulting? Check out his website at fivec.consulting

Your host, Greg Ballard, talks with the Former Director of Colorado's Transit and Rail, Amber Blake. 🎙️ Episode 35: "Building Trust and Inspiring Teams: Unveiling the Secrets of Effective Leadership"🚀In this episode of "The Adaptive Executive," our host, Greg Ballard, sits down with Amber Blake, the founder of Amber Blake Consulting, to delve into the world of leadership in the transportation industry. With her 20 years of experience in leadership and public sector transportation, Amber shares her journey from working in metropolitan planning organizations to directing transit and rail for the state of Colorado.🔍 Key Insights:- Learn about the shifting landscape of the transit industry and the growing importance of transit as a mode of transportation.- Discover the critical role of effective leadership in shaping a thriving organizational culture within the transportation sector.- Gain valuable insights into building trust, creating a shared vision, and fostering curiosity within your teams.🌟 Personal Skills for Success:Amber emphasizes the significance of emotional intelligence, self-awareness, and conscious showing up as crucial personal skills for effective leadership. She encourages individuals to manage their energy rather than time and to discover their unique time management systems.📚 Recommended Leadership Book:"The Speed of Trust" by Stephen Covey is a book that Amber highly recommends. It explores the importance of trust in leadership and offers practical insights on building trust within teams and organizations.Stay connected with Amber Blake on LinkedIn to access more leadership insights and engage with her thought-provoking content!PODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.Want to learn more about Greg's work in FiveC Consulting? Check out his website at fivec.consulting

Your host, Greg Ballard, talks with the General Manager of Gap Wireless, Glenn Poulos. Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several successful companies. Glen's book, Never Sit in a Lobby, is inspired by real-life lessons that shaped Glenn’s career. This guide provides 57 factors for navigating the interpersonal dynamics of selling and the art of negotiation to help you sidestep costly mistakes—before you lose the sale.To learn more about Glen's work, click HERE and HERE.PODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.Want to learn more about Greg's work in FiveC Consulting? Check out his website at fivec.consulting

Your host, Greg Ballard, talks with the CEO of Emerge, Jonathon Hensley. Emerge works with clients to transform business strategies, user needs, and new technologies into valuable products and experiences. Jonathon Hensley is also the author of "Alignment", a book teaching business owners how to create a successful alignment with their team and organization.To learn more about Johnathon's work at Emerge, click here.To order Alignment, click here.PODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd be a great guest on the show? Apply HERE.Want to learn more about Greg's work in FiveC Consulting? Check out his website at fivec.consulting

Your host, Greg Ballard, talks with Craig Group Partner, Libby Covington. Craig Group is a number focused marketing firm specializing in marketing strategy and media execution. They combine a digital-first approach with real-world expertise, flexing to fit your unique needs and help you achieve your goals.To learn more about the Craig Group's work click, here.If you'd like to be a guest on The Adaptive Executive, click HERE.

Your host, Greg Ballard, talks with the founder in residence of Pilot, Gillian O'brien. Pilot offers the best bookkeeping, tax, and CFO services for growing businesses. As founder in residence, Gillian works with founders and accelerators to scale up startup programs among other initiatives. To learn more about Gillian's work click here.To get 20% off of Pilot click here.If you'd like to be a guest on The Adaptive Executive, click HERE.

Your host, Greg Ballard talks with the COO of QualSights, Courtney Williams. QualSights is an insights technology platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. To learn more about Courtney's work click here.If you'd like to be a guest on The Adaptive Executive, click HERE.

Your host, Greg Ballard, talks with Sri Chellappa, President and Co-Founder of Engagedly. Engagedly is about people and strategy, performance management and employee engagement for a high performing workplace.To learn more about Sri's work, visit https://www.engagedly.comIf you'd like to be a guest on The Adaptive Executive, click HERE

Your host, Greg Ballard, talks with Brian Weaver of Torch.AItorch.ai is an AI platform that unlocks human potential. They build AI that makes data easier to use with their specialized software to make humans and machines more productive.To learn more about Brian Weaver and his team at Torch AI work, visit https://torch.ai/If you'd like to be a guest on The Adaptive Executive, click HERE