Groundswell Origins Podcast

🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing "where'd you park your spaceship" and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits. The significance of presence in relationships and uncover the power of storytelling, art, and novel writing as vehicles for creativity. Discover the themes of unity, processing grief, and embracing risk for growth and innovation. Gain valuable insights into life's deeper questions and the human experience. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. ' 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Rob Bell👇 https://robbell.com/ https://www.facebook.com/realrobbell https://twitter.com/realrobbell https://instagram.com/realrobbell Rob Bells Book! https://www.amazon.ca/Whered-Park-Your-Spaceship-Interplanetary/dp/B0CC4GK65Z

In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry. Jason delves🤿 into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape. He underscores the significance of adaptation and change in the trajectory of any successful entrepreneurial journey, particularly in the context of how technology has streamlined the process of business creation. 🌺 We delve into emotional facets and challenges inherent in entrepreneurship. Jason offers a compelling perspective on the demanding and isolating nature of building something from the ground up, underscoring the necessity for a robust sense of community founded on shared experiences and stories🌊 . Whether you're an entrepreneur seeking fresh insights and perspective shifts or simply intrigued by the evolving currents of work and business, this episode promises a wealth of knowledge and inspiration. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Jason Feifer👇 https://www.jasonfeifer.com/ https://www.instagram.com/heyfeifer/ https://www.linkedin.com/in/jason-feifer-b04543a/ https://twitter.com/heyfeifer https://www.facebook.com/jasonfeifer

🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️ 👨‍🏫 For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, economics, business, and policy at the university level. 📚 With expertise spanning finance, economics, and ethics, Chris is a recognized testifying expert often called upon for trials at both state and federal levels. ⚖️ Beyond the courtroom, Chris spends his time contemplating and writing about ethical, business, and public policy matters. 🤔 Holding a Ph.D., MBA, and BFA in political economics, finance and accounting, and fine arts, respectively, he continues his scholarly pursuits in psychology, neuroscience, and theology. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Christopher Young👇 https://drchrisyoung.com/ https://www.linkedin.com/in/christopherwyoung/ EMAIL: cyoung@resecon.com

🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an improv comic to a social media marketing expert, unveiling the structured yet clever methodology that she has created and deployed with clients. It's simple and impactful. Through a thoughtful discussion, she reveals her strategies for crafting valuable and engaging content that resonates authentically with diverse audiences. Key topics explored encompass content repurposing, the pivotal role of interactivity and engagement, the efficiency of scheduling tools in automating posts, and the art of setting one's content apart through a unique brand voice. Annie also imparts practical insights into the advantages of collaboration and maintaining a sustainable rhythm in social media activities to prevent the onset of overwhelm. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter ❤️ Follow Annie Schiffman👇 https://www.annieschiffmann.com/ https://www.linkedin.com/in/annieschiffmann/ https://www.instagram.com/annieschiffmann/ 🔥 Annie's Book!👇 https://www.simplesocialmediabook.com/ Get your Copy 👇 Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇 Groundswell Inner Circle: https://gswl.fm/innercircle #marketing #podcast #marketingpodcast #socialmedia #socialmediamarketing

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.","What Woman Want", and "Call of the Mall." As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. "Why aren't we changing the music to be able to match the demographics of who's in the store?" Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design. "If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits." The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Paco Underhilll https://pacounderhill.com/ https://www.linkedin.com/in/pacounderhill/ https://x.com/PacoUnderhill1 Buy one of Paco's Books! https://www.amazon.com/stores/author/B001IQZ6EU Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths. So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode! The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Susan Casey https://SaveTheHighSeas.org https://susancasey.com/ https://www.facebook.com/SusanCaseyAuthor https://www.instagram.com/susanlcasey/ https://www.amazon.ca/Books-Susan-Casey/s?rh=n%3A916520%2Cp_27%3ASusan+Casey Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs." Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciting outcomes that resulted from implementing strategies outlined in the book "Groundswell: The Unseen Wave of Business Growth," working closely with industry expert Scott. Tune in to discover the secrets behind Vertica's rapid growth and the powerful impact of building a community that encourages pushing boundaries. Katrina's narrative is a compelling testament to the idea that creating a groundswell for good isn't just beneficial for your brand; it's the key to extraordinary growth. As an OG (original member) of the Groundswell Innercircle community and an impact creator, Katrina has laid the foundation for Vertica to become a massive brand. Whether you're a fitness enthusiast, an entrepreneur, or someone seeking inspiration, Katrina's journey is a must-listen — a story of courage, community, and the incredible possibilities that unfold when you create a groundswell for good. 🌐 Connect with Katrina Wyckoff and Vertica: Website: www.verticapolefitness.com Instagram: @vertica_pole_fitness Facebook: Vertica Pole Fitness 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Don't miss this episode as we explore the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 https://gswl.fm/kindlebook The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Join other impact creators in the Inner Circle https://gswl.fm/innercircle

In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Robert Rose https://robertrose.net/ https://www.linkedin.com/in/robrose https://www.amazon.com/stores/author/B005UF0IJS https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence. Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Bruce Kasanoffhttps://kasanoff.com/ https://www.linkedin.com/in/kasanoff/ https://www.instagram.com/bruce_kasan... https://www.facebook.com/brucekasanoff/ https://www.forbes.com/sites/brucekas... Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

Aloha, this weeks guest is Brian Fanzo! He is a keynote speaker, a digital futurist, and an Ai artist to promote neurodiversity & inclusivity. Brian has such a drive for creating a impact on the world and is truly one of the most authentic people in the Web 3.0 space. His newest Project "Shades of ADHD" and "ADHD is" collections is Ai generated art that he has been creating and perfecting with each collection. His insightful take on utilizing Ai, finding the future trends, and how to grow your audience has never been so authentic. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Brian Fanzo https://linktr.ee/isocialfanz https://brianfanzo.com/ https://twitter.com/iSocialFanz https://www.instagram.com/isocialfanz https://knownorigin.io/fanzo Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

In this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Brian Piper https://www.brianwpiper.com/ https://www.linkedin.com/in/brianwpiper https://www.tiktok.com/@brianwpiper https://twitter.com/brianwpiper Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle

On this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Jay Baer https://www.jaybaer.com/ https://www.linkedin.com/in/jaybaer/ https://twitter.com/jaybaer https://www.youtube.com/user/jaybaer00 https://www.instagram.com/jaybaer/?hl=en Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle