Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

Watch on Youtube: https://youtu.be/Kbl46yuxgMk In this episode, we dive deep into the psychology behind why people buy and how the best Etsy marketing connects with the emotions people don't always say out loud. We talk about: • Why surface-level avatars don't work • The "under the covers" emotions driving purchases • How to make buyers feel understood • Why emotional connection beats logical selling • The difference between a good brand and a "best friend" brand • How to uncover the REAL reason someone buys your product • Using challenge-based thinking to understand your niche • Why people buy physical products for emotional reasons If your listings aren't converting the way you want… this episode may completely change how you think about marketing on Etsy.

https://www.youtube.com/watch?v=GHiOmMjcgho&feature=youtu.be If you've been selling on Etsy for a while and feel like you're hitting a ceiling, this episode is for you. Today, I break down my AGREE framework. A simple way to think about expanding your revenue beyond just "trying harder" on Etsy. We talk about how to know when it's time to branch out, what platforms and opportunities actually make sense, and why scaling your business isn't always about doubling your effort. In this episode: How to know if you're maxing out your current Etsy growth The mistake sellers make when trying to expand too early Why momentum matters more than starting over Different ways to distribute revenue outside of Etsy Building long-term growth through content, websites, newsletters, and audience ownership A smarter approach to scaling your online business If you've ever thought: "I'm working harder… but not growing faster." This episode will help you think differently about growth. 🎧 Grow My Etsy Shop Podcast New episodes every Friday. Watch On Youtube - https://youtu.be/GHiOmMjcgho

I met with an etsy shop who had all signs pointing towards a price increase. This is how we did using weekend sales. Sign up for the next growth program! https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg/edit

I know this sounds weird, but its an exercise worth doing. I know you know exactly what you would do to make less sales, but do you know the next best steps to make more? The growth program is opening up in MAY - If you want to learn more - sign up here - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg

Raising prices is scary and if done wrong, can cost you sales. I'll break how I get Etsy shops to charge what their worth without losing sales. mastermind form - https://docs.google.com/forms/d/1OhqSM2PDzXVfTduuBQVHLNqffezP66IWqdvwZ21O4js/edit

Most Etsy listings lose buyers in the first few seconds. Not because the product is bad… but because the shopper never realizes they're in the right place. In this episode, I break down the one sentence every listing needs at the very top, a simple line that instantly tells a shopper: "Yes, this is exactly what you're looking for." We'll talk about how to pull that sentence directly from your customer reviews, how to echo the voice of your happiest buyers, and why most sellers accidentally bury their most persuasive message deep in their description where no one sees it. Mastermind Sign up - (CLOSES IN APRIL) - https://docs.google.com/forms/d/1OhqSM2PDzXVfTduuBQVHLNqffezP66IWqdvwZ21O4js/edit#responses

There is a cycle that Etsy owners get stuck in. By unlocking this cycle you can reach a spot in growth that wasnt possible before! Mastermind form - https://forms.gle/DhA39GCgJRn5Le7NA

Why do pain-based headlines convert better than positive ones? In this episode, we break down the marketing psychology behind high-converting lead magnets and why loss aversion drives customer behavior. You'll learn why "7 words that ruined my marriage" outperforms "7 words that strengthen it," and how to ethically use pain-based messaging without damaging brand trust. We also explore the difference between promotion and observation in content marketing, and how small businesses from greeting card shops to custom laser engraving and leather dog collar brands can build authority by showing their process instead of pushing sales. If you want to increase conversions, improve brand trust, and create lead magnets that actually get clicks, this episode walks through the strategy step by step.

In this episode, we learn about Google Merchant Center and how Etsy shops can use it to get free traffic! (Step by Step!)

Most Etsy sellers are sitting on a goldmine of data… and have no idea how to use it. In this episode, we break down how Etsy shop owners can upload their order data into ChatGPT and ask the right questions to uncover what's actually driving sales, repeat customers, and higher order values. We're not talking about vague "AI magic." We're talking about specific prompts that reveal: Which products truly make you money (not just get clicks) What customers naturally buy together (hello bundles 👀) How repeat buyers behave differently than first-time customers Where your shop's hidden opportunities — and bottlenecks — really are We also talk honestly about the limits of the free version of ChatGPT, when it's "good enough," and when upgrading actually makes sense for real decision-making. If you've ever guessed at bundles, struggled to raise AOV, or wondered why certain products perform better than others, this episode will change how you look at your Etsy data forever. Your orders are already telling a story. This episode shows you how to read it.

A little late to the party, but I got it out today! Enjoy today's podcast about how to approach your 2026!

In this episode, I challenges shop owners to step outside themselves, stop assuming clarity, and start seeing their business the way a customer actually experiences it. When you do that, you don't just reduce confusion- you create an environment that feels intentional, trustworthy, and easy to buy from. https://grow-myetsyshop.com/

Most Etsy sellers hand their success over to the algorithm without even realizing it. I will be showing you today how to manage your ad account like pro! Join me for the NEW Growth Program (Doors Close soon!)- https://grow-myetsyshop.com/