Grow Your Painting Business

In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes a difference in your painting business Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.

In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

In this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strategy For more information about the tools and techniques discussed in this website, please visit http://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/ http://www.olark.com/

Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover: Which search engines to optimize for What tools to use How voice search will impact marketing across platforms For more information about the tools and techniques discuss in this episode, please visit: https://www.searchprimer.com/ http://www.adavidcreation.com/

Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing for safety and stability - Optimizing for growth - Addressing your needs clearly when talking with your marketing agency or team. For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/

Residential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including: Which channels can generate more leads for your painting business? How and when should you use paid vs. generated leads in order to see results throughout the year? What are the benefits of lead generators? How do you measure success and plan next steps? For more information on the tools and techniques discussed in this website, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/ http://www.industrialclicks.com

The internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Google rankings will suffer. In this episode, we discuss: Mobile-first and why it's important How Google has changed what mobile-friendly means How to make your website more mobile-friendly Why page speed is so important for rankings and leads For more information about the tools and techniques mentioned in this episode, please visit: https://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/

Learn why websites go down— and what you can do to prevent it. In this episode, we discuss how you can manage and minimize risks to your website, and stop losing leads. You'll learn how to protect: Domains Hosting Site Security Content Management And more, plus best practices to keep your site up-to-date and running smoothly across platforms.

In this episode, Michael and Chris break down four crucial factors of running a successful residential or commercial painting business, specifically aimed at building trust between customers, workers, and vendors. In this episode, we cover: The importance of setting expectations and getting details in writing when hiring. How and why to define roles within an organization. What traits make for the best hires? The interplay between attitude and aptitude in determining one's role. The importance of only working with vendors with a firm accountability structure (i.e. written contract or set of deliverables). Avoiding qualitative language with vendors and others. What does it mean for a commercial, industrial, or residential painting business to simultaneously "be steel" and "be cotton?" How to set a good example for employees and build trust with vendors and customers. For more information on the tools and resources mentioned in this episode, please visit: SearchPrimer: https://www.searchprimer.com/

In this episode, Michael and Chris expand upon E-A-T (expertise, authority, and trustworthiness) covered in the previous episode, focusing on the specific actions a company can take to increase these metrics, such as publishing content on a regular basis, understanding backlinks, and maintaining a strong social media presence. In this episode, we cover: How often should a company publish content? The importance of relying on good writers for text-based content (blogs, service pages, etc.). The pros and cons of "clickbait" vs. content that converts customers. What are the benefits of backlinks? How should a residential or commercial painting business approach links and backlink management? The inherent value in social media sharing and mentions. The ongoing importance of email marketing as a channel for direct communication. For more information on the tools and resources mentioned in this episode, please visit: SearchPrimer: https://www.searchprimer.com/

In this episode, Michael and Chris discuss what makes for great branding alongside Brad Henderson, a brand marketing expert at Bighowdy.com who has worked with the likes of Nike, Jack Daniels, Sherwin-Williams, and more. In this episode, we cover: What makes for a great brand? (being "memorable" and "likeable") What priorities should a business have for their brand and brand strategy? (less is often more) How can you set your brand apart from others in your market? (pricing, reliability, timely, family-owned, etc.) How can you clearly communicate your value proposition through your brand identity? The importance of context in creating a brand name and logo. Rebranding (when or how often should a brand be updated?) For more information on the tools and resources mentioned in this episode, please visit: SearchPrimer: https://www.searchprimer.com/