Growth Activated | The B2B Marketing Leadership Podcast
by Mandy Walker
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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Recent episodes
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
May 5, 2026
49m 42s
Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger
Apr 28, 2026
49m 21s
YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
Apr 21, 2026
40m 59s
Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz
Apr 14, 2026
36m 27s
AI Reality Check: What CMOs Are Actually Building - with Nicole Leffer
Mar 31, 2026
48m 23s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/5/26 | The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams | In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually move the business. They go deep on what real AI transformation looks like inside a marketing org: how to scale beyond Q&A into orchestrated workflows, how to navigate AI sprawl, and how to lead change inside a quarterly pressure cooker without losing... | 49m 42s | ||||||
| 4/28/26 | Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger | #48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like. Brandon Redlinger has spent his career inside account-based marketing — from building ABM strategy at Engagio and Demandbase to running it across a portfolio of companies today as founder of Stack and Scale. In this conversation, he cuts through the noise on what ABM actually is, wh... | 49m 21s | ||||||
| 4/21/26 | YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs | #47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open. Samu Kovacs, founder of KS Media, has built a YouTube-first agency that works with over 40 B2B clients — including Adam Robinson of RB2B — to turn YouTube into one of their top pipeline channels. In this conversation, he breaks down why B2B YouTube strategy is one of the most underleveraged opportunities in marketing right n... | 40m 59s | ||||||
| 4/14/26 | Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz | #46 - The CMO has the shortest tenure in the C-suite. The most scrutiny. And right now, more opportunity than ever — if you can see it clearly enough to seize it. Matt Heinz has spent 18 years helping B2B companies build more predictable revenue, and he talks to more CMOs on a weekly basis than almost anyone. In this conversation, he lays out exactly how the CMO role is evolving — from chief MQL officer to chief market officer to what he calls the chief market orchestrator — and what that shi... | 36m 27s | ||||||
| 3/31/26 | AI Reality Check: What CMOs Are Actually Building - with Nicole Leffer | #45 - LinkedIn would have you believe your competitors are running fully autonomous AI teams. They're not. The real picture of AI adoption in B2B marketing is far more varied — and far more instructive. Most marketing organizations are somewhere in the middle: using AI through a chat interface daily, but nowhere near the agentic workflows the feed suggests are already table stakes. Understanding where you actually stand, and where you intentionally want to go, turns out to be the strategic qu... | 48m 23s | ||||||
| 3/17/26 | GTM AI Adoption That Actually Sticks: Optimization, Amplification, and Reinvention (with Jonathan Kvarfordt) | #44 - You're feeling the pressure. Every board meeting, every LinkedIn scroll, every all-hands - AI is the expectation. But here's what the data actually shows: as of mid-2025, only 7% of companies had truly operationalized AI. Not just handed out a ChatGPT license. Actually embedded it into how their teams work. So if you've been wondering whether everyone else is further ahead than you - they're not. And what you do in 2026 to close that gap will determine how far ahead you get to be. In th... | 33m 16s | ||||||
| 3/10/26 | AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-Joseph | #43 - What if one person could run your entire go-to-market motion — marketing, sales, and customer success — backed by a system of AI agents? That's exactly what Amos Bar-Joseph is building at Swan AI — and in this episode, he pulls back the curtain on the AI-powered GTM model that generated over $1.5 million in pipeline in a single month. As CEO and sole go-to-market operator, Amos runs every stage of the funnel with a lean agentic system designed from the ground up for human-AI collaborati... | 51m 14s | ||||||
| 3/3/26 | How to Build a B2B Podcast That Drives Pipeline (with Tom Hunt) | # 42 - Most B2B podcasts plateau or quietly fade out. The difference between shows that stall and shows that build pipeline often comes down to three strategic decisions made before you ever hit record. Tom Hunt, CEO of Fame and one of the most experienced B2B podcast strategists in the space, joins the show to break down what actually separates the top-performing B2B podcasts from everyone else. After six years of building and running shows for B2B companies, Tom has seen the patterns — and ... | 37m 30s | ||||||
| 2/24/26 | Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford) | #41 - Your team is producing more content than ever, but pipeline isn’t reflecting it. That gap between output and impact usually isn’t a volume problem — it’s a strategy problem. And it’s exactly what this conversation is built to solve. Brendan Hufford, founder of Growth Sprints, helps B2B SaaS companies scale from $10 million to $100 million — largely through content. He’s a former high school teacher turned SEO director turned founder, and he brings a refreshingly direct take on what it a... | 43m 11s | ||||||
| 2/17/26 | 4 Strategic Bets Every CMO Should Make in 2026 | #40 - The landscape isn't just shifting — it's splitting. Buyers are choosing vendors before they ever talk to sales. AI is rewriting the rules faster than most of us can keep up. And budgets? Still flat. So instead of adding more to the list, I asked myself: if I could only make four strategic bets this year — four investments of my time, energy, and resources — what would they be? In this solo episode, I'm walking you through the 4 bets I'm making in 2026 as both a fractional CMO and the fo... | 33m 20s | ||||||
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| 2/11/26 | AI Agents and the Future of Marketing Teams - My Weekend Hackathon Wake-Up Call | #39 - You've been using AI every day. You know there's a whole other level you haven't tapped into. And that gap between where you are and where the industry is headed? It's widening faster than most marketing leaders want to admit. This solo episode is the honest version of my AI journey — where I was, what I was getting right, what I was missing, and the moment a single conversation with a marketing leader building full AI agent teams made me realize I needed to stop waiting and start build... | 39m 03s | ||||||
| 1/27/26 | Community-Led Growth in B2B: How CMOs Build a Trust Moat (and Drive Pipeline) - with Ridhi Singh | #38 - Community-led growth keeps showing up on every B2B growth roadmap — but most teams either confuse it with audience building or give up before it has a chance to work. If you've wondered whether community is actually a GTM strategy or just a feel-good initiative, this episode answers that. Ridhi Singh, founder of 91 Ninjas and a GTM strategist who has worked with 94 B2B SaaS and AI companies globally, joins Mandy Hornaday for a clear-eyed conversation on what community-led growth actuall... | 46m 20s | ||||||
| 1/21/26 | Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo) | #37 - What if 45% of your new revenue came from LinkedIn content — and your team of 200 generated 1.2 million followers without a single automation tool or paid promotion? That's not a hypothetical. That's exactly what Gabe Lullo, CEO of Alleyoop, built. Gabe joins Mandy Hornaday to pull back the curtain on Alleyoop's employee advocacy program — how they went from 20,000 collective employee followers to 1.2 million, why they stopped spending $8,000 a month on job ads (and haven't looked back)... | 34m 09s | ||||||
| 1/13/26 | The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers | #36 - Most CMOs are asking how AI can make their teams more efficient. The CMOs who are thriving — and in some cases getting elevated to Chief Business Officer or CRO — are asking a much bigger question: how is AI changing our customers, our markets, and our competitive landscape? Carol Meyers joins Mandy Hornaday for a conversation that reframes how marketing leaders should be thinking about AI. Carol is a former CMO and VP of Sales who has taken four companies public, and she now serves as ... | 34m 28s | ||||||
| 12/9/25 | Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team | #35 - Agency, in-house, fractional — or some combination of all three? If you've been trying to figure out the right mix for your marketing team, this episode gives you a grounded, real-world framework from someone who has worked in all three models. In this special rerun episode, Mandy Hornaday switches seats — joining Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, as the guest. What follows is a candid conversation about how marketing leaders and business... | 29m 03s | ||||||
| 12/2/25 | Go-to-Market Science: How to Build an Experimentation Engine That Actually Moves the Needle with Sarah Renner | #34 - Your team is running tests. But are they running the right ones — and do they actually know what they're trying to learn? Most B2B marketing teams test without a clear hypothesis, report on campaigns without asking why results were what they were, and scale pilots that were never designed to produce conclusive reads. Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, has spent 20+ years at the intersection of data strategy and go-to-market experimentation — helping B2... | 50m 48s | ||||||
| 11/25/25 | AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team | #33 - A full brand relaunch and website rebuild in six weeks — with a small team, no agency, and AI doing roughly 60% of the heavy lifting. Dana Gagnon didn't just pull it off. She built a repeatable workflow that other marketing leaders can actually use. Dana Gagnon is CMO at Every, a fintech payroll platform, and a former Pluralsight marketing leader who helped scale the company from 50 employees all the way through IPO. In this episode, she walks through the entire AI-powered rebrand proce... | 51m 20s | ||||||
| 10/29/25 | A Little Life Update Before the Next Big Chapter | #32 - It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November. Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going! Loved this episode? Connect with me for more insights on B2B marketing leadership and strategie... | 1m 31s | ||||||
| 9/16/25 | The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It) with Carolyn Dilks | #31 – Your pipeline is down. Your team is hitting MQL targets. Your attribution tool isn't giving you answers. And marketing and sales are pointing fingers at each other. The problem isn't your team — it's that you're measuring the wrong thing. Carolyn Dilks is a 4x marketing leader turned Co-Founder and CEO of Passetto, a company built to expose what she calls the pipeline black box — the poorly tracked period before an opportunity is ever created. It's where the most critical, most ignored ... | 47m 35s | ||||||
| 9/9/25 | Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman | #30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman—a seasoned Growth & Demand Gen leader—for our very first live coaching session on the show. We tackle four questions many B2B marketing leader are wrestling with right now - and break down practical, real-world strategies you can take straight back to your team. Inside, we cover: Evolving roles in the AI era - are generalists making a comeback, or do specialists still win?Digital marketing in a noisy world... | 50m 46s | ||||||
| 9/2/25 | Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive) | #29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge. You’ll learn: AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale.Ma... | 57m 03s | ||||||
| 8/19/25 | 7 Mistakes Marketing Leaders Make When Proving ROI to the C-Suite (and How to Avoid Them) | #28 - Few conversations are more high-stakes for a B2B marketing leader than proving ROI to the C-Suite. Nail it, and you win trust, credibility, and budget. Miss the mark, and you risk being seen as a cost center instead of a growth driver. In this episode of Growth Activated, host Mandy Walker shares seven mistakes marketing leaders make when proving marketing ROI to executives — and exactly how to avoid them. Drawing on her experience leading teams from $1M to $750M in revenue, Mandy revea... | 15m 07s | ||||||
| 8/12/25 | Your First 90 Days as CMO: How to Align, Unite, and Win Fast | #27 – The first 90 days in a new marketing leadership role can make or break your long-term success. You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fast. In this solo episode of Growth Activated, Mandy Walker is sharing the 3 priorities she focuses on in every new CMO role—priorities that help her align with the business, unite her team, and deliver quick wins without burning out. Inside, we cover: How to p... | 17m 38s | ||||||
| 8/5/25 | LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales | #26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn marketing, social selling, and building a personal and brand presence that actually drives results. Morgan breaks down the five key components of a high-impact social selling strategy, the role of marketing leadership in enabling sales teams on LinkedIn, and how modern B2B marketing leaders can create al... | 55m 23s | ||||||
| 7/29/25 | Stop Being the Bottleneck: How Marketing Leaders Build High-Performing Teams | #25 - If your team keeps waiting on you to move forward, the problem might not be them. Being the bottleneck is one of the most common — and most costly — leadership patterns for marketing leaders managing fast-moving teams. In this episode, Mandy Hornaday shares a leadership framework she returns to again and again: the four things every marketing team needs their leader to provide, and five practical ways to stop slowing your team down. This is part of the Growth Activated Summer Leadership... | 17m 12s | ||||||
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