How Consumers Really Make Decisions with Dan Ariely

About this episode

Dan Ariely discusses how consumers make irrational decisions and how brands can leverage these insights.

In this episode of the Growth Manifesto podcast we’re speaking with Dan Ariely - author of the book Predictably Irrational - about how and why consumers make “irrational” decisions, what that really means, and how brands can ethically use these insights to design better products, pricing, and experiences.

People in this episode

Host: Webprofits

Guest: Dan Ariely

Topics covered

• consumer behavior
• irrational decisions
• branding
• product design
• pricing strategies

Keywords

• consumer decisions
• irrational behavior
• branding insights
• product design
• pricing

Mentioned in this episode

Books & works: Predictably Irrational