Musical Heroes in the AI Age.

Musical Heroes in the AI Age.

From Hack Music Theory by Ray Harmony

March 6, 2026 · 9 min

About this episode

The episode discusses the significance of the independent record label Nø Førmat! and its stance against generative AI in music.

Musical Heroes in the AI Age . Nø Førmat! You need to know about this record label. Nø Førmat! is an independent record label based in Paris. They’ve been around for over 20 years, and they’re one of my favourite labels. I love so many of their releases, but my current favourite is the album “Synthetic Hearts” by South African duo Msaki & Tubatsi. It’s a masterpiece! I’ve got a soft spot for South African music because I was born and raised there, but they’ve got artists from all over the world on their label. I’m confident that you’ll find an artist of theirs that resonates with you. And for the record, I don’t know anyone at this label, so this is not a promo for them. I’m just a fan of theirs. Another one of my favorites is the album “Our Calling” by the English singer-songwriter Piers Faccini and the Malian kora-player Ballake Sissoko. It’s a truly unique collaboration. The beauty is heartwarming, and the catchy melodies will have you joyfully singing along. Do yourself a favour, and spend some time checking out the artists on this heroic record label. So why are they heroic? Because they’re one of the very few labels in the music industry who are brave enough (and awake…

People in this episode

Host: Ray Harmony

Topics covered

  • AI in music
  • independent record labels
  • South African music
  • music collaboration
  • generative AI rejection

Keywords

  • Nø Førmat!
  • Synthetic Hearts
  • Msaki
  • Piers Faccini
  • Ballake Sissoko
  • South African music
  • generative AI

Mentioned in this episode

Organizations: Nø Førmat!

Books & works: Synthetic Hearts, Our Calling

Places: Paris, South Africa, Mali

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