Hardtofindseminars.com Coaching and Marketing Consulting Professionals University

This next interview with Richard is about ten client case studies from Richard's private marketing consulting files. Listen in because I make Richard tell me everything he knows about how to think and act like a marketing genius. The best way for you to learn how to grow a business, is to hear real examples of how others previously have done it. Each case study in this interview below is a marketing consulting lesson by it's self. Included are Richard's secrets on what a marketing consultant goes through before he obtains clients. Learn one idea on how to get clients that is so simple but overlooked by 99% of all consultants. Hear what to charge your larger clients. Hear why you may not want to charge your smaller ones. Learn how to take ownership in your client's business rather then charging a fee. You'll need to study these ten case studies at least five times before they become second nature. Use these secrets and start lining up businesses in the next few weeks. You'll feel and hear Richard's true passion, skill and love for the consulting business. You'll experience his true ability and love for teaching you everything he knows. You'll tap into his 15 years of in-the-field experience. Go DEEP--DEEP--DEEP inside the marketing consulting world. If you're ever going to have the confidence to get in the consulting game, then you owe it to yourself to hear these stories at least once. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is a private conference call I made with Richard and some of the new HMA Consultants. In it, we go over ways to jump-start your business. We also talk with Dave Flannery and look at what is appearing to be one of the most exciting business plans for HMA Consulting. Here are some of the topics we'll be discussing Ways to run group presentations that can leverage your time - Here's an idea to consider. Instead of one-on-one consulting, run a group training course --it can save you time and make you money. A sure-fire plan of action for when your client needs results fast How the Opportunity Analysis sets you apart from other Consultants - Learn how to put one together and you'll be putting yourself in another league. When to use telemarketers -- and the best way to qualify clients When and how to develop more than one USP - and how to price it Also, Richard goes over how you can benefit from his new Internet Marketing course - the same one Dell Computers and IBM will be using. And, I'll be talking a little more about the upcoming Graduation Certificate. Before long, you'll be able to become certified in HMA Consulting. So, think about getting your diploma soon Richard goes on to discuss one of the biggest mistakes new consultants make --shortcutting your analysis and not being flexible. You may want to make sure you're not falling into that trap And, we'll also talk with Dave Flannery out of Ireland. He's really showing us a fresh way to work the system. In this call, we break down his strategic business plan and find out how he used Christmas and New Year's parties to land clients, how he's bartered for advertising and how he's set himself up as a local expert in the field. Richard says that Dave's fees are only going to be going up. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

For fifteen years, Douglas Clof has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Masters Degree in Business Administration and experience in almost every market in North America. His publications include: Power Marketing for the 90's, Marketing for Profit, Return on Investments Selling, and the eight volume training series, "Maximum Money Marketing". Doug was instrumental in developing part of the HMA training. I called Doug and did an additional interview with him on the subject of marketing consulting. Listen in and see how a marketing system transformed his life and his business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here's another training call that teaches you - by example - how to discover hidden marketing assets and how to get a client by simply asking questions over the phone. Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. Please download the opportunity analysis worksheet (http://www.hardtofindseminars.com/Transcipts/HMA _Opportunity_Analysis_CS.pdf) and follow along. You'll hear what exact questions to ask to uncover hidden marketing assets and have clients "sell themselves" on your services at the same time. If Raphael had only met an HMA marketing consultant years ago, he may not be at the point of switching careers. My goal in this recording is to teach you how to get a client. I want you to take this training and try it on a perspective client of your own. Listen and learn from this example. Other consulting opportunities will merely tell you how to get a client, I'll demonstrate how. This is another exclusive Consulting Secrets HMA training on how to interview a prospective client, over the phone, using the opportunity analysis worksheet. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Treat yourself to consulting adventure you have to stay home for. You're about to be handed the key to getting all the marketing consulting clients you can handle. First thing I want you to do is to download these two files below. The first is the Opportunity analysis worksheet (http://www.hardtofindseminars.com/Transcipts/HMA _Opportunity_Analysis_CS.pdf) and next is the HMA opportunity analysis training (http://www.hardtofindseminars.com/Transcipts/HMA _University_Opportunity_Analysis_Training.pdf). Right click on these links and print them out so you can follow along with me as you listen to any of the recordings. Here's why... I know if I can show you by example (not just recite "theory") how to get a client, you'll see just how easy it really is to do this yourself. Believe me, this is not "voodoo" stuff you need to be a genius to implement yourself. All you need is a list of questions to ask your consulting prospects, and you'll be more likely to meet with them. Once you listen in to this call you will see how to effortlessly conduct an "Opportunity Analysis" of a client's business by phone, without face-to-face meetings. I know you're going to benefit tremendously from this real live case study on how to use the Opportunity Analysis Worksheet to get all clients you can handle. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Do you have a passion for Marketing, dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will really enjoy this consultation that I did with a gentleman named Matthew. I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that Marketing is his ultimate goal. He has even has realized what his niche market will be. He has studied all of the Marketing gurus and is very well-read in many areas. He already has three clients that he advises but feels that he needs a "system" that will help him to help his clients more and will give him the confidence to dive into his niche market. When he found www.hardtofindseminars.com and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew's personal and vocational history and I discover some of the opportunities that are sitting right under Matthew's nose! Subsequently, I answer Matthew's questions about the resources and the support that he would receive from me if he chooses to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine - an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

If you have you been looking through my web site, www.hardtofindseminars.com, and come across audios and transcripts about the HMA marketing consulting system or information about becoming an HMA Consultant, you're not the only one. Tom had been investigating my web site for a long time and finally decided to write to me with some questions about my HMA Consultant training program. I decided that it would be best if we talked on the phone to better answer his questions directly. Additionally, by recording my call with Tom and posting it on my site, it could possibly answer questions that you have about the HMA system. Tom's first question was about the HMA University. He knew that after joining the training program that he would have access to the HMA University for six months but how much would it cost after the initial six months? Listen as I answer Tom's question as well as details about the growing amount of content that is currently available in the HMA University. You'll learn about one audio series, the Kevin Fort Project, and how it is being produced to assist other new HMA Consultants to grow their businesses. Long story short, Tom decides that he's going to go for it the very next week! It will soon be time to welcome Tom aboard as a new HMA Consultant and I wish him the very best success in his new endeavor. I hope that you find this recording helpful if you've had questions about becoming an HMA Consultant. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP for his business. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business hopping in the next few months. The purpose of this audio interview is to provide suggestions to identify hidden marketing assets (HMA) and to develop a unique selling proposition (USP) to increase George's customers. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

The most often asked question from most of my students who are starting the marketing consulting businesses is "How do I get my first client?" This question was the catalyst for this series of audio interviews between Richard, myself, and existing HMA Consultants about how they got their first clients. Each interview is a gem in itself with the HMA Consultants relating their personal experiences with prospects, their first client, and their plans for the future. Each HMA Consultant comes from a different background and had different reasons for becoming an HMA Consultant. As such, you'll hear the various ways they are using the HMA System in their businesses. By listening to each of these consultants, you may discover some new tactics to obtain clients for your own Marketing Consulting business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Living in a town with a population of only 15,000, David Flannery's managed to pick up 17 clients, - including a bowling alley -- barter his services for a website and bank $60,000 Euro so far. (That's more than $78,000 U.S.). In this interview, David lets you in on how he's doing it and how you can do it too. As an HMA Consultant with 17 clients, you can bet David has done his share of trial-and-error. Fortunately, you can benefit from his mistakes and experiences from the comfort of your own home, thanks to the ongoing series of interviews I'll be conducting with this top-notch consultant. Here's what you'll hear in this interview: First, David explains how he conducts his Project One company interviews so that they're chocked full of free-flowing ideas and useful information. Hear how he makes intimidated staff members feel at ease and why he'll never analyze his notes during the interview itself again. David never negotiates his fees and he'll be the first to say that you shouldn't either. In fact, having to deal with low fees is one of the biggest complaints he's heard from other HMA Consultants. So, during this interview, you'll learn how he uses the phrase "20 percent in 20 days" to not only generate clients but to get them to pay his "set" fees -- $3,500-$5,000 per project! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is one of my favorite interviews. In it, you'll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA marketing consulting system. As soon as I met Richard, I knew the wealth of information he held was different than anything I'd heard before. And after you listen to this audio, you'll know exactly what I mean. The best thing about Richard is: he's never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques and secrets that were collected for more than 25 years. A little bit about Richard: Back in 1990, Richard was one of Jay Abraham's protégés. And since then, he's taken that experience and expanded on it to form a consulting system that works for everyone - even people with NO money or experience. You see, his HMA system approaches consulting from a different angle, using practical methods and step-by-step modules. So before you jump into the field of consulting, you'll want to listen to this audio at least once because it will arm you with a complete plan for success. And Richard is the best person to provide it. So sit back and listen to his many years of experience. This is an hour-long interview, broken into 20-minute segments. And at the end of the last segment, I'll have a special offer you won't want to miss. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is one of my favorite interviews. In it, you'll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA marketing consulting system. As soon as I met Richard, I knew the wealth of information he held was different than anything I'd heard before. And after you listen to this audio, you'll know exactly what I mean. The best thing about Richard is: he's never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques and secrets that were collected for more than 25 years. A little bit about Richard: Back in 1990, Richard was one of Jay Abraham's protégés. And since then, he's taken that experience and expanded on it to form a consulting system that works for everyone - even people with NO money or experience. You see, his HMA system approaches consulting from a different angle, using practical methods and step-by-step modules. So before you jump into the field of consulting, you'll want to listen to this audio at least once because it will arm you with a complete plan for success. And Richard is the best person to provide it. So sit back and listen to his many years of experience. This is an hour-long interview, broken into 20-minute segments. And at the end of the last segment, I'll have a special offer you won't want to miss. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

In this audio, coaching students from all over the world ask Richard their most pressing questions, and even an experienced marketing consultant could learn a thing or two from the answers. As always, Richard delivers the kind of advice and guidance you can't get from some generic marketing book. And the thing about Richard is: he really cares about every question, so you know he's giving you the most relevant answer possible. Richard also goes over the three things you can do that will position you as an expert in your field. And if you're not sure how to price yourself so that you stay competitive in the marketplace, Part Two of the audio includes tips on that. In fact, this session has something for everyone -- from the novice to the expert. Honestly, you can only gain from listening to these Q-and-A sessions with Richard. He has a wealth of information. So sit back and listen as Richard fields some pretty tough questions about HMA consulting. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.