Marketing from Both Sides w/ Chanelle Yarber

Marketing from Both Sides w/ Chanelle Yarber

From He Said, She Said: Razor Branding™ Podcast by Jaci Russo

April 2, 2026 · 39 min

About this episode

Chanelle Yarber discusses the importance of strategy over tactics in marketing and how to truly connect with customers.

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber , a marketing strategist, agency owner, and in-house marketer at First United Bank who has spent over two decades doing something most people only claim to do — actually connecting with the customer. Chanelle’s path into marketing didn’t start with a job posting. It started with journalism, speech and debate, video production, and a curiosity about what makes people tick that has never left her. From managing social media back in the MySpace-and-HTML days to building go-to-market strategies for clients across industries, her career is a masterclass in what happens when storytelling meets strategy — and when someone refuses to let tactics drive the bus. Jaci, Michael, and Chanelle dig into what it really means to zoom out before you execute — and why so many marketers never do. Chanelle shares how she pushes back on clients who walk in asking for a Facebook ad or an email campaign before anyone has asked what outcome they’re actually after. She talks about the damage done when tactics lead and strategy follows, and why clients who’ve been burned…

People in this episode

Hosts: Jaci, Michael

Guest: Chanelle Yarber

Topics covered

  • marketing
  • customer connection
  • storytelling
  • strategy

Keywords

  • marketing strategist
  • agency owner
  • First United Bank
  • go-to-market strategies

Mentioned in this episode

Products: First United Bank

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