About this episode
Phil Dumontet interviews Scott DeRue about building community and brand identity in endurance sports through Ironman.
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
People in this episode
Host: Phil Dumontet
Guest: Scott DeRue
Topics covered
- community
- endurance sports
- brand identity
- lifestyle movement
- athlete experience
Keywords
- Ironman
- community
- endurance sports
- brand
- lifestyle movement
- athletes
- experience
Mentioned in this episode
Organizations: Ironman Group, Brooksee
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