The Healthtech Marketing Show: Quiet Courage of the CMO

About this episode

The episode explores the real challenges faced by marketing leaders during company transformations.

Quiet Courage of the CMO There is a version of the marketing leader’s job that looks great on a slide deck, and then there is the real thing. On this episode, we wanted to get at the real thing. Host Adam Turinas sat down with two marketing leaders who are currently in the middle of major company transformations, Erik Johnson, VP of Marketing at Harmony Healthcare IT, and Steffany Whiting, EVP of Marketing at iMethods. They are talking rebrands, ABM programs built from scratch, website overhauls, and bold calls about where to focus and where to pull back. The stakes are real for both of them. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

People in this episode

Host: Adam Turinas

Guests: Erik Johnson, Steffany Whiting

Topics covered

• healthcare marketing
• company transformation
• rebranding
• ABM programs
• website overhaul
• marketing leadership

Keywords

• healthtech
• marketing leader
• company transformation
• ABM
• rebrand
• website overhaul
• stakeholders

Mentioned in this episode

Organizations: Harmony Healthcare IT, iMethods

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