Hearts, Minds and Money with Kate Toon

So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Fiona Killackey, about how she created her ADPIP empire, how she used her book to boost it, the challenges, the wins, and the lessons she has for you. Tune in to learn: How Fiona got started as a marketing strategist, and why she switched to business coaching The pros and cons of having a membership Why creating a personal connection with an audience through a podcast or book is incredibly effective How Fiona uses her podcasting as part of her onboarding process Why sharing who you are and what you believe within your marketing works best in the long term for customer retention How Fiona got her first book written and published How writing books impacted Fiona's profile and her business How having passive income brings a lot of freedom to Fiona's lifestyle Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to episode notes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to Shan Morrison about how he supports others to help them build their ADPIP empires. We're gonna talk through the challenges, the wins, and the lessons he's learned along the way. Tune in to learn: How Shan started working for Stay Tooned How Shan helps other business owners How memberships work Why business owners should choose the membership model What type of entrepreneurs' memberships are suitable for Where to start setting up your membership How to set up realistic boundaries within your community Which platforms work best for memberships How pricing and subscriptions work The differences between making a course vs. a membership Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to episode notes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello and welcome to The Daily Toon and today I'm going to be talking about what I think makes a good public speaker. Kate, a speaker and entrepreneur, shared her insights on effective public speaking techniques. She emphasized the importance of thorough preparation, audience engagement, and a balanced approach to content delivery. Her advice covered various aspects of speaking, from presentation style to practice methods, with a focus on creating value for the audience. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today I'll be answering a question from Julia West: During quieter times, what should small business owners focus on? Kate discussed strategies for small business owners to utilize during quieter times, emphasizing the importance of maintaining discipline, improving the business website, and reconnecting with existing clients. She also recommended focusing on consistent branding, choosing a single marketing channel, working on email funnels and lead magnets, and prioritizing big tasks during quieter times. Kate's advice aimed at helping business owners improve their operations and lead generation during slower periods. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today we're talking about money. What to do when you've got no money, what to do when you have a cash shortfall, and what to do when tax time comes and you don't have money to pay him. Kate emphasized the importance of effective financial management for small business owners and e-commerce entrepreneurs, suggesting the use of a bucket or envelope system for allocating funds. She shared her personal experience of transitioning from financial hardship to relative comfort and advised that running a business requires financial discipline and sometimes sacrifices. Kate also mentioned that she offers a little profit training on her website and that the concept of the envelope system is detailed in her book, 'Six Figures in School Hours'. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today's episode comes from a question Peter Masci asked about proof and showing your experience when maybe you don't have that experience just yet. Kate emphasized the importance of humility and honesty when teaching or sharing knowledge, suggesting that one doesn't need to be a complete expert but should be better than their students and willing to learn. She shared her own experiences of learning from others and filling gaps in her knowledge, and encouraged others to do the same. Kate also addressed the fear of not knowing the answer to every question, suggesting that it's okay to say "I don't know" and then find the answer. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello, it's The Daily Toon here and today's episode is a little bit apt because it's all about how to forgive yourself when things go wrong. Kate discussed the importance of self-forgiveness and not being too hard on oneself, sharing her personal experience with her podcast and the pressure to be perfect. She emphasized finding joy in one's work and mentioned launching an SEO course as a higher priority. Kate concluded by encouraging listener engagement and ideas for future episodes. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today we're answering a much-asked question from Serina Bird: how do you overcome procrastination? Kate Toon discussed strategies to overcome procrastination, emphasizing the importance of setting clear goals, breaking tasks into manageable steps, and creating a realistic schedule. She also highlighted the need to eliminate distractions, work at optimal times, and practice self-compassion. Kate concluded by encouraging listeners to focus on experiences rather than relentless productivity, suggesting that procrastination can serve as a teacher. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today I'm answering a question from Emma Thomas, 'When you feel like you're doing all the things and trying to tick all the boxes but feel like you are getting nowhere - what was the pivotal moment for you when things started falling into place and you felt like you'd turned the corner?' In this episode Kate Toon talks about recognizing success in one's entrepreneurial journey. Kate explains that the feeling of 'making it' is elusive and often fleeting, as new goals continually replace achieved ones. She reflects on her own experiences, highlighting key moments such as the financial success of her SEO course and a pivotal event at CopyCon. Kate emphasizes the importance of acknowledging small victories and warns against the constant pressure to push for more. She advises embracing the ongoing struggle and balancing drive with moments of contentment. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello, and welcome to the Daily Toon. I want to talk about something that bubbled up for me today. And it's around events and sponsorships and show bags. So let's dive in. Kate discussed her views on event sponsorships and show bags, emphasizing the importance of ROI and the potential for items to end up in the trash. She suggested that businesses could invest in targeted marketing campaigns or sponsorships that offer more tangible benefits. Kate also shared her approach to organizing events, where she pays for the items herself and ensures that sponsors receive proper recognition. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Welcome to The Daily Toon episode nine. Now, I hope this is not gonna be a depressing episode, but it is about depression. Evie Albrew in the Misfit Entrepreneur Group asks, how do you deal with depression and feeling constantly like you're failing and unable to move forward with your business? In this episode of the Daily Toon, Kate shares her personal experiences with mental health challenges and how she manages them while running a successful business. She discusses strategies for coping with depression and anxiety, including self-care, medication, and surrounding oneself with supportive people. Kate concludes by inviting listeners to join her online community and contribute questions for future episodes. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Hello, hello. It's Kate Toon here with my Daily Toon podcast and today I'm going to be answering an interesting question from Leonie Byron. How do you build a business without showcasing your actual face? Is it possible? Let's find out. In this episode of the Daily Toon podcast, Kate Toon answers the question of how to build a successful business without showcasing your face. She discusses the reasons someone might not want to show their face and shares her own experience of not using her face for the first five to six years of her business. Kate offers actionable tips on developing a strong brand identity, leveraging your voice and written content, using avatars, and focusing on features and testimonials. She also emphasizes the importance of building confidence gradually and eventually becoming comfortable with showing your face. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today's question is from Jules Buckland, should businesses post about social issues? Kate discussed her evolving perspective on social media and the posting of social issues, emphasizing the importance of responsibility, open-mindedness, and mental health considerations. She encouraged individuals to decide for themselves whether to post about social issues, starting with smaller issues and being prepared for the consequences. Kate also highlighted the need for individuals to be open to feedback, apologize for mistakes, and be receptive to different viewpoints. Useful resources: Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership Head to all Daily Toon episodes Freebies: Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook