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Recent episodes
98: The Four Realms of Leadership, and Tinker 2026
Dec 12, 2025
15m 54s
97: Types of Coaching Calls
Dec 1, 2025
8m 44s
96: Converting and Retaining Clients
Nov 21, 2025
4m 55s
95: Annual Plans: Should You Do Them for Growth Clients?
Nov 14, 2025
8m 44s
94: Toolkit Tour: Improving LEG
Nov 9, 2025
6m 05s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/12/25 | ![]() 98: The Four Realms of Leadership, and Tinker 2026✨ | leadershipself-leadership+4 | — | Tinker | — | leadershipself-leadership+7 | — | 15m 54s | |
| 12/1/25 | ![]() 97: Types of Coaching Calls✨ | coaching callsgrowth calendar+3 | — | — | — | coachingcommunity calls+3 | — | 8m 44s | |
| 11/21/25 | ![]() 96: Converting and Retaining Clients✨ | client conversionclient retention+3 | — | — | — | client conversionretention strategies+3 | — | 4m 55s | |
| 11/14/25 | ![]() 95: Annual Plans: Should You Do Them for Growth Clients?✨ | annual planninggrowth clients+3 | — | Two-Brain | — | annual plansgrowth clients+3 | — | 8m 44s | |
| 11/9/25 | ![]() 94: Toolkit Tour: Improving LEG✨ | client retentiongyms+3 | — | — | — | client retentiongyms+5 | — | 6m 05s | |
| 11/1/25 | ![]() 93: Toolkit Tour - Improving EHR✨ | Effective Hourly Rateclient acquisition+3 | — | Tinker program | — | Effective Hourly Rateclient retention+3 | — | 12m 24s | |
| 10/24/25 | ![]() 92: Toolkit Tour: Improving ROI✨ | ROIfinancial knowledge+4 | — | — | — | ROIexpense audit+5 | — | 7m 43s | |
| 10/19/25 | ![]() 91: Toolkit Tour - Increasing NOB✨ | Toolkit upgradesNOB+4 | — | 2025 ToolkitProfit First+1 | — | NOBToolkit upgrades+5 | — | 7m 29s | |
| 9/28/25 | ![]() 90: Improving Client Conversions✨ | client conversionsbusiness coaching+3 | — | Two Brain Business | — | client conversionsbusiness coaching+3 | — | 8m 24s | |
| 9/25/25 | ![]() 89: The Six-Week Growth Challenge✨ | growth challengebusiness metrics+3 | — | — | — | growth challengebusiness metrics+3 | — | 5m 17s | |
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| 9/19/25 | ![]() 88: The Two-Brain Exclusive Partners | If you go to www.twobrain.app/marketplace, you'll see our Preferred Partners at the top:GymLawyersKiloPathfinder Sales CoachingRogueWe Do Your Paid Marketing.In this episode, I walk through why the Marketplace exists; the difference between 'sponsors' and 'exclusive partners', and how these 5 can benefit TBB clients. | — | ||||||
| 9/12/25 | ![]() 87: The BRAIN model | B - Bright SpotsR - Review MetricsA - Assign HomeworkI - Identify ObstaclesN - Next Best Step | — | ||||||
| 9/5/25 | ![]() The TBB Mission, Vision and Values | Mission: Help 10,000 gym owners be successful"Success" = proving they can earn their Perfect Day NOB as a gym ownerVision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentorsValues:Lead with PositivityPursue Personal GrowthBase Decisions on DataTake OwnershipBe Disciplined | — | ||||||
| 8/20/25 | ![]() 86: Our job isn’t to invent new systems. It’s to implement Two-Brain. | Why Two-Brain coaches must implement the Toolkit — not invent new systems.In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor variations create inconsistent outcomes, and introduces the idea of “freedom within a framework” — imagine a coach given your programming, warmup and coaches’ notes: they don’t change the program, but they might change the cue. Practical, actionable guidance follows: use the Toolkit first, consult MentorBot and Mentor Slack (in that order), assign deliverables not reading, and follow the official pathway to test any new ideas.Key takeaways:The Toolkit is proven and refined — consistency speeds client results.Adapt your cueing, don’t change the program.If you want to innovate, collect data and follow the formal testing process (or book time with Chris). | — | ||||||
| 8/18/25 | ![]() 85: Why We Stopped Giving Clients Books as Gifts | When Two-Brain began, Chris loved giving clients thoughtful presents — often books. Over time we learned a hard lesson: reading can become an avoidance tool. Clients would hide behind “more knowledge” instead of completing mentor-assigned work, slowing momentum and reducing their return on mentorship.In this episode Chris explains why we no longer ship books to clients, uses Good to Great as a concrete example of the problem, and walks through the action-first approach we now use: mentors digest the material, extract 1–3 specific tasks, provide templates and coaching, and measure outcomes — not pages read.If you’re a mentor or coach, you’ll get a practical checklist for turning any reading recommendation into a deliverable your client can finish this month. Books are lovely — but when someone’s paying for results, action must come first. | — | ||||||
| 8/6/25 | ![]() 84: AI, Bots, and Two-Brain Genies | Dive into the future of mentorship in this special 10-minute Quickcast from “help best,” where we explore why AI isn’t just another tool—it’s your next sidekick. You’ll hear:Why AI matters now: From the end of old-school SEO to autonomous “Agent Mode” assistants that can book, buy, or research for you—and even gym-management platforms that answer your questions in plain English instead of dashboards.Augmentation vs. replacement: A brief look at how AI can supercharge a mentor’s impact (placeholder segment).Four flavors of AI: Learning models, classic bots, action-taking agents, and persona-driven “Genies.”Our live bots: Meet GrowBot and MentorBot—how they’re trained, why they don’t “learn” over time, and how they stay focused on your curriculum.Introducing Two-Brain Genies:Role-play Genies for mentor training (already live)Leadership Coach Genie for our Tinker program (in production)Future brainstorm Genies: Client Genie, Mentor Genie—and even a Gym Genie to run challenges and drive engagement.Finally, we wrap up with why AI should ride alongside mentors like Aladdin’s Genie—always powerful, never the hero. Tune in and see how to make AI your greatest mentorship ally. | — | ||||||
| 8/1/25 | ![]() 83: What's Happening with Stage 1 and 2? | ✅ Why We're Making This ChangeTo create faster ROI for gym owners by accelerating early wins.To add clarity and structure to mentorship, especially in the early stages.To ensure consistency across all mentors and clients using a step-by-step system.To increase client engagement and reduce “ghosting” or stalled progress.To equip mentors and staff with tools and scripts that remove guesswork and increase impact.🧭 How It Will Work for ClientsClients get clear checklists (Stage 1 and Stage 2) to guide their progress.Frequent touchpoints: 1:1 calls, Golden Hour group calls, and clear project assignments.Stage 1 focuses on time management, OnRamp, and sales skills.Stage 2 shifts to systems building, metrics tracking, and retention strategies.Stage advancement is earned, not automatic—clients must complete key tasks first.👥 How It Will Work for StaffMentors use coaching templates and structured scripts for each call (Welcome, Coaching, Ascension).Golden Hour calls support momentum and reduce reliance on 1:1 calls for basic troubleshooting.Coaching calls are shorter and more focused (20 mins with clear next steps).Mentors are trained to hold clients accountable with kindness and clarity.Staff focus is on speed, simplicity, and structured guidance, not over-customization. | — | ||||||
| 5/28/25 | ![]() 82: Golden Hour Coaching Calls | In today’s episode, we’re diving into Golden Hour Coaching calls and Office Hours—two key elements of our evolving coaching model. These calls are designed to help clients take actionable steps quickly, with high-frequency support to keep them moving forward.We’ll explore:The difference between mentorship and coaching and how these calls fit into the bigger picture of faster client success.The Golden Hour Coaching calls for Stage 1/2 (First Steps) and Growth Phase (Stage 3) clients, focusing on one step at a time to help them implement the Two-Brain model.The role of Office Hours, which feature subject-matter experts and cover specific topics like sales, marketing, and project planning.Why group coaching is an essential tool for speeding up results, and how mentors can leverage these calls to support their clients.Learn how group coaching can complement 1:1 mentorship and accelerate your clients' journey to success. | — | ||||||
| 5/18/25 | ![]() 81: Frequency Vs Depth in Coaching | In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar. The way you spend your one hour per month with each client should vary depending on their ability to execute and take action.Key takeaways include:Green Avatars: High achievers who can handle larger, deeper tasks. Focus on big projects like creating a staff playbook or designing a marketing campaign.Yellow Avatars: Clients who need frequent, smaller steps and more accountability. Keep the tasks simple and provide regular check-ins to maintain momentum.Red Avatars: Clients who need small steps and emotional support. Break tasks down further, address their fears, and help them take action one step at a time.We also introduce the Golden Hour coaching calls as a valuable resource to support yellow and red clients who need more frequent touchpoints. These calls provide unlimited business coaching and can help clients get unstuck and make progress between 1:1 sessions.This episode will help you understand how to tailor your approach to each client’s needs and deliver effective coaching that speeds up results. | — | ||||||
| 5/11/25 | ![]() 80: How to Help First - And Grow the Tribe | 🎧 Intro: A Quick RecapIn our last episode, I introduced the new Help First Referral Program:→ Send someone to www.twobrainreferrals.com→ They get $300 off. You get $300.This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.We’re near capacity. Every seat around the TBB campfire matters.Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.🔟 Top 10 Tactics for Referring the Right Gym Owners1. Answer Questions in Niche Gym GroupsGOU, PushPress Community, SugarWOD Affiliate group, etc.Search posts using keywords like “need more leads,” “how to price,” etc.Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”2. Start Weekly ‘Office Hours’ PostsExample: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”Builds trust and creates organic conversations.3. Use the ‘Help First’ DM StrategyFollow up publicly helpful posts with:→ “I’ve been there—want to hear what worked for me?”→ After chat: “Can I introduce you to Coop?”→ Start a group chat on Messenger or email Coop directly.4. Host Local Coffee Clubs or RoundtablesInvite 3–5 gym owners for breakfast and connection.Keep it informal: “What’s going well for you right now?”We’ll even cover the bill—just send the receipt.5. Speak or Share Resources at Affiliate EventsJoin virtual or in-person CFHQ roundtables.Offer tips, drop links, follow up with offers to help.6. Attend Local Competitions and Be VisibleWear the TBB shirt. Network. Listen.No pitch—just “What’s working at your gym lately?”7. Share TBB Content + Personal CommentaryRepost a blog or video and add your story:“This helped me raise ARM by $50/month. Here’s how…”8. Tell Your Own Story (Video or Post)Before → Turning Point → After.“Before mentorship I was stuck at 40 members...”End with: “DM me if this resonates.”9. Share Other Success StoriesWith permission, talk about other gyms who’ve grown through mentorship.Add your personal perspective: “I watched this gym 3x their revenue…”10. Use Free TBB Resources One-on-OnePick ONE blog, podcast, or PDF that fits their current struggle.Example: “This guide helped me hire my first coach.”🧠 Wrap-Up:Help First works. We don’t need to sell.Just be visible, be helpful, and make the connection.When someone’s ready, send them to twobrainreferrals.com. | — | ||||||
| 5/4/25 | ![]() 79: 🚨 New Referral Program: Get Paid to Bring the Right People In 🚨 | Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!"We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship.🎯 Why we're doing this:We’re near our cap, and every seat at the Two-Brain campfire matters. We want to work with gyms that are coachable, proactive, and committed. Instead of spending more on ads, we’d rather reward YOU—and help THEM get started faster.💰 How it works:Go to www.twobrainreferrals.comFill out the form with the gym’s info or send them the link (make sure they name you as the referrer!)When they join Two-Brain:They get $300 off (their first week free)You get a $300 bonus🧠 This is already working:Future mentor candidates are doing this to qualify for training—and the quality of gyms coming in is outstanding.👥 Next up:I’ll share tips to help you spot the right-fit gyms for the Two-Brain tribe. The best people are already listening to you—let’s make sure they get the invite.#HelpFirst #TwoBrainTribe #ReferralProgram | — | ||||||
| 4/27/25 | ![]() 78: When (And When NOT) To Do a Rate Increase | In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process, ensuring they make the change with minimal risk and maximum benefit.Key topics covered:When to raise rates: If it's been more than 2 years, if rates are below industry standards, or if there are outdated packages or discounts, it might be time to increase rates.Red flags to look for: High churn rate, too many service options, and clients on long-term contracts are just a few factors to consider before advising a rate increase.Alternatives to raising rates: Switch to biweekly billing, pass on credit card fees, or remove old discounts as ways to boost revenue without a rate increase.The 15% rule: How to raise rates gradually to avoid alienating clients.This episode will help you support gym owners through the difficult but necessary process of raising rates, ensuring they make the right changes with confidence. | — | ||||||
| 4/20/25 | ![]() 77: Clarity Creates Confidence | In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence.Instead, the key to success is to simplify and give clients one clear action step at a time. This approach helps them stay focused, take action, and build momentum without getting paralyzed by too many choices.We break down how to tailor your coaching approach for each client avatar:Green avatars can handle larger tasks, like writing a staff playbook.Yellow avatars need smaller, manageable steps, such as writing an opening SOP.Buddy avatars thrive with relational tasks like connecting clients.Stalled avatars need clear, achievable actions to help them get unstuck.Listen in for actionable insights on how you can create clarity in your coaching and help clients gain the confidence they need to succeed. | — | ||||||
| 4/13/25 | ![]() 76: The Mentor Toolkit and Mentorbot (NEW!) | In today’s episode, we walk through the new Mentor Toolkit in the TwoBrain app, designed to help you find what you need faster and make your mentoring experience more efficient. Just like the Growth and Tinker toolkits, the Mentor Toolkit is a quick-access library full of resources to support your work as a mentor and coach.Key Points Covered:Mentor Toolkit Overview:A quick-access library of mentoring and coaching tools designed to make your job easier and faster.Log in to the TwoBrain app to find the Mentor Toolkit on the homepage.If you can’t see it, log out and log back in after any app update.MentorBot: Your Research Assistant:Located at the bottom right of the app.Ask any question, and the MentorBot provides quick, helpful answers to save you time.Toolkit Sections:Getting Clients Results: Tools and strategies for making the right prescription, coaching clients to take action, and using specific tactics optimally.Finding Information: Easily find answers with the “How to Find Anything TBB” resource and access Mentor Self-Care tips.Working for TwoBrain: Policies and processes for delivering mentorship, including guidance on invoicing, handling client transitions, and more.Actionable Insights:Use the MentorBot before client calls to get answers quickly.Explore the Mentor Toolkit for client coaching tools, resources, and best practices that will make your job easier and more efficient.The Mentor Toolkit is built to make finding the right resources fast, so you can focus on what you do best: mentoring clients and helping them achieve their goals. | — | ||||||
| 4/6/25 | ![]() 75: How Long Should A Client Stay in Two-Brain? | In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed, not just retention.We used to focus on keeping clients for as long as possible, but now we know that faster execution equals faster results. Our job as coaches is not to change the curriculum, but to help clients speed up their execution so they can achieve their goals quickly and move on to the next challenge.In this episode, I walk you through:Why the focus has shifted from retention to speed of executionThe clear goals clients should be working toward: NOB in Growth and Net Worth in TinkerHow to help clients break down their big goals into actionable tasks and stay focused on executionWhy the goal isn’t just to keep clients as long as possible—it’s about getting them the results they want faster | — | ||||||
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