An Author’s Guide to Writing a Standout Business Book

About this episode

Josh Bernoff discusses how to write a standout business book and shares insights from his extensive experience in the field.

Josh Bernoff is an expert on business books and how they can propel thinkers to prominence. Books he has written or collaborated on have generated over $20 million for their authors. More than 50 authors have endorsed Josh’s Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, a comprehensive guide for business authors. Authors can subscribe to his advice with the Bernoff Book Coach, and interactive chatbot available at https://bernoff.com/coach. Josh’s other books include Writing Without Bullshit: Boost Your Career by Saying What You Mean and the Business Week bestseller Groundswell: Winning in a World Transformed by Social Technologies. He has contributed to 75 nonfiction book projects. Josh’s mathematical and statistical background includes three years of study in the Ph.D. program in mathematics at MIT. At Forrester Research, he originated Technographics, a widely used consumer survey methodology. He has fielded surveys and written reports on the ROI of business books and the impact of AI on the writing profession. Josh’s writes and posts daily at Bernoff.com, a blog that has attracted more than 4 million views. He lives in Portland with his…

People in this episode

Host: jessica.mudditt

Guest: Josh Bernoff

Topics covered

• business writing
• book promotion
• author guidance
• nonfiction
• business books

Keywords

• business book
• writing advice
• author success
• nonfiction writing
• book marketing

Mentioned in this episode

Organizations: Forrester Research, Bernoff.com

Books & works: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, Writing Without Bullshit: Boost Your Career by Saying What You Mean, Groundswell: Winning in a World Transformed by Social Technologies

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