
Her Faith at Work | How To Fuel Business Growth with Faith-Led Marketing
by Jan Touchberry - Brand Development Consultant & Digital Marketing Expert
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Recent episodes
120: How I Grew My Email List 200% Without a Single Social Post
May 13, 2026
Unknown duration
119: Marketing Without Socials - Why I'm Done Letting the Algorithm Run My Business
May 6, 2026
Unknown duration
118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy
Apr 29, 2026
Unknown duration
117: How to Know When It's Time to Rebrand Your Business (or Part of It)
Apr 22, 2026
Unknown duration
116: Why Time Management Is Slowly Killing Your Growth — with Lissa Figgins
Apr 15, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
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| 5/13/26 | ![]() 120: How I Grew My Email List 200% Without a Single Social Post | You've heard "grow your email list" a hundred times. But nobody tells you how to actually do it without posting every day and praying the algorithm cooperates.In this episode, I'm pulling back the curtain on exactly how I grew my email list by over 200% in 75 days — and not a single bit of it came from social media. It came from something older and more powerful than any platform: relationships.I walk you through the four collaboration types I used, which one drove the most growth (and why), and the unexpected referral chain that led me from my own hosted event straight to a paid sponsorship opportunity I never saw coming. Plus the one thing I now believe is more important to your long-term business growth than any funnel, any content calendar, or any algorithm hack.In this episode:Why podcast guesting alone wasn't moving the needle — and what I did differentlyWhat the Workflow Exchange was, how I built it, and why it outperformed everything elseThe real reason a summit sponsorship converts better than a social ad (hint: it's about trust)How to evaluate a bundle before you say yes — because not every one is worth your timeWhy building relationships might be the single most important business investment you can makeEPISODE HIGHLIGHTS[00:00] The result first: 200% email list growth in 75 days, no social media involved[02:00] The honest starting point — where my list actually was at the end of February[05:00] Why podcast guesting builds credibility but has limits as a list-growth strategy[08:00] The Workflow Exchange: what it was, how I built it, and why ten women's audiences became mine[12:00] The referral that changed everything — and how one relationship led to another[15:00] Summit sponsorship vs. social ads: why borrowed trust converts at a different rate[18:00] Bundles: the most accessible collaboration type and how to know if one is right for you[21:00] The big idea: relationships aren't just a nice-to-have — they're the strategy[24:00] What this means for your list right now, and your one action step this weekKEY TAKEAWAY"List-building isn't a solo project. It's a community project. The relationships bring people to your door — your website has to open it."RESOURCES MENTIONEDThe Workflow Exchange — Jan's hosted collaboration event featuring 10 business women sharing their real workflowsProverbs 27:17 — "Iron sharpens iron"jantouchberry.com — web design and branding for Christian women entrepreneurs who market without socialREADY TO TAKE THE NEXT STEP?If this episode resonated with you, here's what to do next:Share it with a Christian woman entrepreneur in your life who's tired of feeling like she has to be on social media to grow her business. This show exists for her.Subscribe so you never miss an episode — new episodes drop weekly with practical strategies for growing your business through owned media: your website, your email list, and your podcast.Work with Jan — if you're at the point where you're ready to build the online presence that makes all of this actually convert, Jan designs websites and brands for Christian women entrepreneurs who are done letting social media call the shots. Start the conversation at jantouchberry.com.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.Marketing Without Social is the podcast for Christian women entrepreneurs who want to grow their businesses using owned media — your website, your email list, your podcast — instead of being at the mercy of social media algorithms. New episodes weekly. | — | ||||||
| 5/6/26 | ![]() 119: Marketing Without Socials - Why I'm Done Letting the Algorithm Run My Business | If you've ever poured yourself into a post, hit publish, and then spent the next hour nervously checking to see if anyone cared — this episode is for you.Marketing Without Social is officially here. And this first episode is all about why — why the strategy works, why now is exactly the right time, and why building your business on social media is costing you more than you realize.In this episode, you'll learn:Why the "if I stop posting, I'll stop existing" fear is a lie worth dismantling — and what to believe insteadWhat social media platforms are literally designed to do to your brain (it's not connection — it's compulsion)The validated stats every entrepreneur needs to hear about organic reach and time spent onlineThe four owned-media pillars that form the foundation of a social-free marketing strategyWhy this approach is especially powerful for Christian women entrepreneurs who need their business to work even in their busiest seasonsKey Takeaway"There is a difference between choosing to use a tool and feeling like you cannot survive without it. For too many Christian women entrepreneurs, social media has gone from tool to tyrant."Stats Mentioned in This EpisodeInstagram organic reach in 2025: 3.5% of followers (Socialinsider / Hootsuite, 2025)Facebook organic reach in 2025: 1.65% of followers (Socialinsider, 2025)Average daily social media use: over 2 hours / ~15 hours per week (Statista / DataReportal, 2025)45% of U.S. teens say they spend too much time on social media, up from 36% (Pew Research, 2025)Reducing social media to 30 minutes/day decreased depression symptoms in three weeks (JAMA Pediatrics, 2024)Scripture ReferencedProverbs 4:23 — "Guard your heart above all else, for everything you do flows from it."Resources & LinksLearn more about Jan's web design and branding services for Christian women entrepreneurs: JanTouchberry.comSubscribe to the email list for weekly owned-media strategy: JanTouchberry.com/newsletterIf This Episode ResonatedThe best thing you can do for this show right now is share it with one Christian woman entrepreneur who needs to hear it. Text it to her. Send her the link. Word of mouth is owned media too.And if you've been thinking "I know my clients should be finding me through my website — I just don't know how to make that happen" — that is exactly what we're going to figure out together. Hit follow or subscribe wherever you're listening so you don't miss what's coming next.About Your HostJan Touchberry is a web designer and brand strategist who helps Christian women entrepreneurs build online presences that work — through their websites, their email lists, and content that keeps bringing in clients long after it's published. She is the founder of The Brand Collaborative and host of Marketing Without Social.Website: JanTouchberry.comMarketing Without Social is a podcast for Christian women entrepreneurs who are done building their business on borrowed ground. New episodes drop weekly.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inFIND ME HERE:Website - JanToucberry.comJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 4/29/26 | ![]() 118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy | You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why people aren't finding you.Here's the thing: your brand is not your logo. It's how you make people feel. And if you don't have a clear workflow for putting that brand out into the world consistently — without burning yourself out or living on social media — you're leaving growth on the table.This week I'm sharing a replay of a conversation I had with my friend Tracy Hoth on her podcast, The Organized Coach. Y'all, I listened back to this one and immediately asked Tracy if I could share it with you here — it was that good. We talked brand foundations, podcast workflows, email strategy, and what it actually looks like to build a business without social media when you also have a full-time job (hi, fellow church staff friends 👋).What You'll LearnWhat a brand actually is — and why your colors and logo are just a fraction of itThe brand voice question that changes everything (especially if you're an Enneagram 8 who's been told to dial it back)How to structure a podcast-first content workflow that produces show notes, blog posts, and email content from a single recording sessionWhy podcast SEO and website SEO are completely different — and which one is driving real Google trafficThe quarterly inventory habit that keeps your business (and your website) from growing mold in the cornersWhat to do if you're just starting out and can't afford a full website yetEpisode Highlights[00:00] Why Jan asked to replay this episode on her own show — and what made it so rich[02:45] The real definition of brand: it's not your logo, it's how you make people feel[06:30] "Don't build your brand on the sand" — why infrastructure matters more than aesthetics when you're starting out[10:00] Jan's full-time-job reality: working 40-60 hours at a church and still building a business[12:15] Why Jan made a conscious decision — with the Lord — to leave social media out of her business plan[14:30] The exact podcast workflow: batch outlining → scripting → batch recording → editing → show notes → SEO blog post → email[18:00] The 70% growth stat: what happened when Jan started putting SEO-optimized show notes on her website[21:30] Podcast SEO vs. website SEO — why you need to think about both differently (and why AI search is a third category entirely)[24:00] A real client case study: from corporate burnout and zero business to a live website, email list, and affiliate income[30:00] The quarterly inventory habit and why even established business owners need to keep evaluating what's working[33:00] The Third Space Retreat and the Soul Rest Retreat — what's coming in 2026Key Takeaway"When you are called to something, when the Lord has a purpose for your life, the more you move, the clearer you get."That's the owned media strategy in a sentence. You don't have to have it all figured out before you start. You just have to start.Resources MentionedTracy Hoth's podcast: The Organized Coach — put it on your regular listen listJan's website: jantouchberry.com — retreat info, brand and web design servicesThe Third Space Retreat — small group retreats for women entrepreneurs (10–20 women, new locations each time)Soul Rest Retreat 2026 — an agenda-free retreat for disconnecting from the world and reconnecting with your Creator; dates at jantouchberry.comCall to ActionIf this conversation stirred something in you about your brand, your workflow, or your website — that's not an accident. Your website is your most powerful owned media asset, and it should be doing marketing work for you while you sleep (or rest on the Sabbath, as it should be).Head to jantouchberry.com to learn more about working with Jan on your web design or brand — or to grab a spot at one of the 2026 retreats.And if you haven't already, subscribe to the podcast so you don't miss the next episode. An Apple Podcasts review goes a long way toward getting this show into the earbuds of the Christian women entrepreneurs who need it most. 🙏 | — | ||||||
| 4/22/26 | ![]() 117: How to Know When It's Time to Rebrand Your Business (or Part of It) | Feeling like your brand doesn't quite fit anymore? You're not alone — and you're not crazy. In this episode, we're breaking down the five signs it might be time to rebrand your business (or part of it), how to tell the difference between a real God-given nudge and just distraction, and exactly what to do before you make any big moves.Whether you're thinking about a new name, a niche shift, updated messaging, or a complete overhaul — this episode gives you a framework to make that decision with clarity and confidence instead of impulse.Plus — a little tease at the end about something that's coming to this very podcast. You're going to want to stick around for that.What You'll Learn:What a rebrand actually is (and what it isn't)The 5 signs it might be time to rebrand your business or nicheHow to tell the difference between a Spirit-led nudge and shiny object syndromeThe questions to ask yourself before making any movesWhat to do before you blow anything upLINKS FROM THIS EPISODE:Ideal Client Worksheet - https://jantouchberry.com/ICACONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 4/15/26 | ![]() 116: Why Time Management Is Slowly Killing Your Growth — with Lissa Figgins | What if the reason you feel perpetually behind has nothing to do with your calendar — and everything to do with your heart? In this episode, Jan sits down with Lissa Figgins, Scaling Strategist and founder of Redeem Her Time, for a conversation that will completely reframe the way you think about your days. If you've ever said "I just don't have enough time," this one's for you.What You'll Learn in This EpisodeWhy traditional time management is actually keeping Christian women entrepreneurs stuckThe doctor's appointment that changed Lissa's entire approach to time — and businessThe difference between being a manager of your time and a steward of it (and why it matters for your growth)What ROTI (Return on Time Invested) is — and how to use it to evaluate what's actually worth your effortLissa's 3 powerful mindset shifts for moving from overwhelm to focus and peaceWhy multitasking is your kryptonite, not your superpowerHow the 12-Week Focus Cycle can help you hit goals faster without the year-end panicThe one question to ask yourself every single morning that changes everythingKey TakeawaysBusyness is a heart issue, not a scheduling issue. Lissa shares how God used a thyroid scare and a diagnosis of "hystericus globus" (anxiety in the body) to show her that her overwhelm wasn't a disordered calendar — it was a disordered heart.You. Have. Time. Lissa's signature declaration isn't just a motivational phrase — it's a theological truth. God gives each of us 24 hours daily, like manna. The problem isn't the supply. It's how we're receiving and investing it.Manager vs. Steward. Drawing from Matthew 25 (the Parable of the Talents), Lissa unpacks why trying to manage your time keeps you playing whack-a-mole — but stewarding your time leads to kingdom-level expansion in your business and life.ROTI over ROI. You track return on investment for money — so why not for your time? Lissa challenges entrepreneurs to start tracking whether high-time-cost activities (like social media) are actually producing results.The 3 Shifts:"I don't have time" → You have time."I need to manage my time" → I'm here to steward it."What time is it?" → What is it time for?Resources Mentioned🎙️ Redeem Her Time Podcast — available on all podcast platforms🎧 Free Private Podcast Feed: Scaling Secrets of the Top 1% — 10 bite-sized episodes replacing old time management advice with stewardship strategies → redeemhertime.com/hours📖 The 12-Week Year by Brian Moran📖 The One Thing by Gary Keller📖 The Screwtape Letters by C.S. LewisScripture ReferencedEphesians 5:15–16 — "Look carefully then how you walk… making the best use of the time, because the days are evil."Matthew 25 — The Parable of the TalentsJohn 10:10 — "I have come that they may have life, and have it to the full."Connect with Lissa FigginsWebsite & Free Podcast: redeemhertime.com/hoursPodcast: Redeem Her Time (all platforms)CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 4/8/26 | ![]() 115: The Sabbath Principle: How I Took Two Weeks Off and My Business Kept Growing | I took two weeks off from this podcast — and honestly? I felt guilty about it.Easter season at the church where I work is our Super Bowl. It's holy, it's exhausting, and it requires everything I have. On top of that, a wave of new website clients came in this quarter — which I'm grateful for — but it meant my margins were thin and the podcast had to pause.And then, in the middle of all of it, an email landed in my inbox. A listener had noticed I'd gone quiet. She wasn't frustrated. She wasn't unsubscribing. She was checking on me — and asking how she could pray for me.That email changed everything about how I'm thinking about rest, business, and owned media.In this episode, we're talking about the Sabbath Principle: why God built rest into the design of a well-ordered life, why the guilt you feel when you step away from your business is a lie worth naming out loud, and how to plan ahead so your business keeps serving your people even when a holy season calls you away.You'll walk away with:Why the guilt spiral after a break is a social media problem, not a God problemHow owned media (your podcast, your email list) is the Sabbath-friendly marketing strategyA practical framework for mapping your busy seasons before you plan your content calendarHow to batch content and automate your systems so rest is always an optionPermission to come back — even after a long silenceIf you've been away from your podcast or email list and haven't known how to return, this episode is for you. Your community is more loyal than you think.Enjoyed this episode? Reply to this week's email and tell me what landed — I read every one.Resources & Links MentionedOverflow episode: Listen HereSCRIPTUREGenesis 2:2–3 — God rested on the seventh dayExodus 20:8–10 — The Sabbath commandmentEcclesiastes 3:1 — A time for everythingCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 3/18/26 | ![]() 114: Your Email List Is Your Most Powerful Visibility Tool for Organic Marketing | Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode of Her Faith at Work, Jan Touchberry reveals why your email list is the single most powerful organic marketing tool a Christian woman entrepreneur can build — and why every other visibility strategy you use becomes exponentially more effective when it feeds into a well-tended list.Jan breaks down the "bucket with a hole in it" problem that plagues even the most visible online businesses, walks through what a healthy email list actually does for your bottom line, brings a faith-based perspective on email stewardship, and gives you a practical 5-step framework — including a complete welcome sequence breakdown — to start building and tending your list today.What We Cover in This EpisodeWhy social media is "borrowed ground" — and what that means for your business stabilityThe mindset shift: your email list is the engine of visibility, not the reward for it4 things a healthy email list does for your business (including the one that directly impacts revenue)Why building an email list is an act of faith-based stewardshipThe 5 practical components you need to start growing your listA complete breakdown of the 5-email welcome sequence that warms up new subscribersWhat to do right now — whether you have no list, a dormant list, or a thriving oneKey Takeaways1. Social Media Is Borrowed GroundYou do not own your Instagram following, your Facebook page, or your TikTok audience. Algorithms shift, accounts get shut down, platforms disappear. Your email list is the one audience asset you actually own — and you can take it with you anywhere.2. Your List Is the Engine, Not the RewardWaiting until you have a "big enough" following to focus on your email list is a costly mistake. Every piece of visibility content you create — podcast appearances, SEO blog posts, collaborations — becomes dramatically more effective when it flows to a list that captures and retains interested people.3. Email Converts Better Than Social MediaPeople on your email list have already taken a step toward you. They are not passive scrollers — they are engaged. The data consistently shows that email subscribers convert to buyers at a significantly higher rate than social media followers.4. Your List Is a Stewardship ResponsibilityWhen someone hands you their email address, they are trusting you with something personal. Stewarding that access well — showing up with intention, delivering real value, not abusing the relationship — reflects the kind of business you are called to build.5. Consistency Is CompoundingEvery email you send is a deposit into the relationship. Going silent for months and then appearing in someone's inbox to sell something is a trust-breaker. You don't have to email daily — but you do have to show up regularly enough that people remember who you are.The 5-Email Welcome Sequence BreakdownJan walks through her recommended welcome sequence for new subscribers:Email 1 — Deliver & Introduce (Send immediately)Deliver the freebie, introduce yourself in 2-3 sentences, and tell subscribers what to expect from you going forward. Keep it short and warm.Email 2 — Your Story (Send 1-2 days later)Why do you do what you do? What brought you here? People buy from people they relate to — this is where that connection starts.Email 3 — Address the Core Problem (Send 2-3 days later)Speak directly to the struggle that brought them to your list. Show them you understand. This is not a sales email — it's an "I see you" email.Email 4 — Teach Something Useful (Send 2-3 days later)Give a quick win. A tip, a framework, a simple shift they can apply immediately. Proving your value before you ask for anything builds trust fast.Email 5 — Make an Offer (Send 2-3 days later)Now you've earned the right to invite them into something. Keep it natural and low-pressure: "If you want to go deeper, here's how I can help."5 Things You Need to Start Building Your List1. A compelling opt-in offerSolve one specific problem for one specific person. A checklist, guide, private podcast playlist, or short video training — something that gives her a quick win.2. A dedicated landing pageA clean page that answers three questions: What is it? Who is it for? What do they get?3. An email platformFlodesk, ConvertKit, MailChimp, ActiveCampaign — the best one is the one you will actually use. Set up automated delivery so your freebie reaches subscribers immediately.4. A welcome sequenceThree to five emails that introduce you, build trust, and set up a natural first offer. Don't leave new subscribers in silence.5. ConsistencyShow up regularly. Not necessarily daily or even weekly — but often enough that your subscribers remember who you are when your email lands.Resources & Links MentionedJoin Jan's email list: jantouchberry.com/newsletterFlodesk (email platform Jan uses) — https://jantouchberry.com/emailYour Next StepNo email list yet?Start today. Pick a platform, create a simple freebie, set up a landing page. Done is better than perfect.Have a list but haven't emailed in a while?Send an email this week. No explanations needed — just show up, deliver value, and start rebuilding the habit.Already emailing consistently?Make sure your opt-in is connected to every visibility strategy you're using. Every podcast appearance, SEO post, and partnership should have a clear path to your list.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 3/11/26 | ![]() 113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work | How to Grow Your Business With SEO (Without Social Media) — Faith Hanan on Her Faith at WorkEpisode OverviewAre you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization.Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0.About Faith HananFaith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week.She is the host of the Simple SEO & Marketing podcast and creator of the Simple SEO Framework (SSF) group coaching program.What You’ll Learn in This EpisodeWhat SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiencesWhy social media content has a half-life of less than 24 hours (and what to do instead)How Faith hasn’t posted on social media for her business in 3+ years — and still growsThe #1 mistake entrepreneurs make with keywords (hint: you’re speaking a different language than your customers)Why targeting 120 highly specific monthly searches beats chasing 10,000 broad onesThe free tools you can start using today: Ubersuggest and Google Search ConsoleHow to know if your SEO is actually workingFaith’s simple framework: get your core pages optimized first, then add SEO-rich blog contentHow to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a weekKey TakeawaysWhat is SEO and why does it matter for small business owners?SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time.How do I find the right keywords for my business?Faith recommends a two-step process:Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve.Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates.Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour.How long does SEO take to work?Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website’s current health, how long you’ve had a web presence, and how competitive your keywords are.Can I do SEO without being on social media?Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep.Episode Timestamps00:00 Introduction — Meet Faith Hanan02:25 Faith’s background: SEO agency, homeschooling, and barrel racing03:55 Jan’s personal SEO journey — 6 months in, seeing momentum04:32 SEO is the “crockpot of marketing” — why people quit too soon05:00 What SEO actually does (and why it shortcuts the sales process)06:33 The social media rat race and why SEO is a better long-term strategy07:13 Faith hasn’t posted on social media for 3+ years — and it started as a church fast08:10 The half-life of social media vs. the longevity of blog content09:17 How to get started with SEO without getting overwhelmed09:45 The keyword language gap: how you talk vs. how clients search10:57 Why small, specific keywords beat high-volume broad terms13:40 Free and affordable keyword tools — Ubersuggest deep dive15:00 Start keyword research on paper first, then use tools16:36 How to know if SEO is working — Google Analytics & Search Console17:00 Optimize your core website pages before your blog19:16 Broken links, analytics, and getting coaching (barrel racing analogy)22:05 About the Simple SEO Framework (SSF) group coaching program24:42 Special discount code for Her Faith at Work listeners: JAN26:11 Where to find Faith — FaithHanan.com/framework26:25 The Workflow Exchange — SEO for blogging workflow from FaithResources & Links MentionedFaith Hanan’s websiteSimple SEO Framework (SSF) Group CoachingKeyword Research Kickstart (affordable beginner course)Simple SEO & Marketing PodcastThe Workflow Exchange (free SEO for Blogging workflow)Ubersuggest (free keyword research tool)Google Search Console (free)Google Analytics (free)🌟 Special Listener Discount: Use code JAN at faithhanan.com/framework for a special discount on the Simple SEO Framework group coaching program.Connect with Faith HananWebsite: faithhanan.comPodcast: Simple SEO & MarketingSEO Framework Course: faithhanan.com/frameworkConnect with Jan Touchberry & Her Faith at WorkIf this episode inspired you, please share it with a fellow Christian entrepreneur who needs to hear this message. And if you haven’t already, follow the show and leave a review on Apple Podcasts — it helps more women find the show and the faith they need to show up boldly in the marketplace.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to <a href="https://jantouchberry.com/newsletter" rel="noopener... | — | ||||||
| 3/9/26 | ![]() 112: Monday Devo | The Fruits of The Spirit - Galatians 5:22-23 | We all know the Fruit of the Spirit sounds great on Sunday. But by Monday? That fruit can feel really far away. In this episode, we get real about what it actually looks like to walk in love, patience, peace, and self-control when life gets hard -- a difficult client, a team member who dropped the ball, or a season that's just heavy. This one's practical, honest, and for every woman trying to run her business and her life with faith in the middle of it.Scriptures Referenced"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control."— Galatians 5:22-23 (NIV)"A gentle answer turns away wrath, but a harsh word stirs up anger." — Proverbs 15:1 (NIV)"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up."— Galatians 6:9 (NIV)"Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus." — Philippians 4:6-7 (NIV)"I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing."— John 15:5 (NIV)Key TakeawaysThe Fruit of the Spirit grows -- you can't force it. Your job is to stay connected to the source and let it flow from there.Love and kindness in business doesn't mean being a pushover. You can hold your boundary AND lead with a gentle tone.Before you reply to that frustrating email or message, pause. Even five minutes changes everything.Your standards don't drop just because someone else's did. Faithfulness is showing up with integrity even when others don't.Joy is not the same as happiness. You can be in a hard season and still have deep-down peace that God's got you.You don't try harder -- you abide deeper. Stay connected to Jesus, and the fruit takes care of itself.Reflection QuestionsTake a few minutes with these this week -- in your journal, on a walk, or just sitting quietly with your coffee.Where is it hardest right now for you to walk in patience or self-control -- at work, at home, or somewhere else?Is there a situation you've been reacting to instead of responding to? What would it look like to pause first?What does your time with God look like right now? Is the root strong enough to produce the fruit you need?Who in your life or business needs you to lead with gentleness this week, even when it's hard?One Thing to Try This WeekPick one relationship or situation that's been draining you -- a client, a team member, a hard season -- and before you engage with it this week, spend two minutes in prayer first. Just two minutes. Hand it to God before you handle it yourself. See what changes.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 3/4/26 | ![]() 111: Build Better Before You Build Bigger | Faith-Based Business Foundations for Christian Women Entrepreneurs | Are you chasing growth while your foundation is still shaky? If you’re a Christian woman entrepreneur who has ever felt the pressure to scale faster, launch more, and do it all — this episode is for you.Today we’re going back to one of Jesus’ most powerful parables: the story of the wise and foolish builders in Matthew 7:24–27 and Luke 6:46–49. And we’re applying it directly to your business.Here’s the truth: you can have the most anointed offer in your industry, but if your foundation isn’t solid, growth will eventually crack it. The good news? God’s Word had a blueprint for this long before any business coach did.In this episode, we cover:Why Jesus must be the foundation of your business — not just your personal lifeWhat it means to “dig down deep” before you build, and why so many entrepreneurs skip this critical stepThe two foundations every Christian woman entrepreneur needs: a faith foundation AND an operational foundationHow your values, prayer life, client systems, and finances are all connected to your long-term business sustainabilityWhy building better before building bigger is not falling behind — it’s being faithfulIf you’ve been feeling the pull to grow before you’re ready, or if something in your business feels unstable no matter how hard you hustle, this is your sign to slow down and do the foundational work first.RESOURCES MENTIONEDThe Workflow Exchange — If today’s episode hit home and you’re ready to stop spinning your wheels and finally build the operational foundation your business needs, this is your next step. The Workflow Exchange is a free curated bundle of 10 expert-built, plug-and-play workflows designed to help you run your business with clarity instead of chaos. Inside you’ll find step-by-step systems for client experience, content, finances, email, sales, and more — created by experienced business owners who know what actually works.This is literally the practical companion to everything we talked about today.👉 Get free access here: TheWorkflowExchange.comNote: Free access is available March 1–15 only. After that it goes to the waitlist — so don’t wait!SCRIPTURES REFERENCEDMatthew 7:24–27Luke 6:46–491 Corinthians 3:11James 1:5Luke 16:10Matthew 25:23THIS WEEK’S ACTION STEPSSpend time in prayer specifically about your business foundation — ask God where you might be building on sand.Identify ONE operational area in your business that needs foundational work and commit to improving it this month.Grab your free workflows at jantouchberry.com/workflow-exchange and start building the systems that will hold the weight of your growth.CONNECT + LEAVE A REVIEWIf this episode encouraged you, the greatest gift you can give this podcast is sharing it with another Christian woman entrepreneur in your life. Screenshot this episode, share it on your stories, and tag me so I can cheer you on!And if you haven’t already — subscribe and leave a review. It helps more faith-forward women find this show. | — | ||||||
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| 3/2/26 | ![]() 110: Monday Devo - A Prayer for Peace | Her Faith at Work – Monday DevoPerfect Peace in Heavy SeasonsIf the start of this year has felt heavy, you’re not alone.In this week’s Monday Devo, we pause. We breathe. And we anchor ourselves in truth. When life feels unsettled—personally, professionally, globally—it’s easy for that weight to spill into your business, your leadership, and your faith.But there is a promise that steadies us.“You keep him in perfect peace whose mind is stayed on You, because he trusts in You.” — Isaiah 26:3This short but powerful devotional is a reminder that peace isn’t found in control, clarity, or calmer circumstances. It’s found in keeping our minds fixed on the Lord.What This Episode CoversHow “heavy” seasons impact your life and businessWhy current events and personal struggles can quietly drain your leadershipThe promise of perfect peace when your mind is stayed on GodA prayer for focus, steadiness, and divine encounters this weekA Word for the Weary EntrepreneurYou may feel like 2026 hasn’t started the way you hoped.You may feel distracted. Unsettled. Concerned about the world around you.Here’s the truth:Nothing that’s happening right now has caught God off guard.He is not surprised.He is not scrambling.He is not unsettled.And when we rest in that reality, our nervous system can exhale.Peace comes when our eyes stay trained on Him—even when everything around us feels like it’s swirling.Prayer From This EpisodeIn this devo, we pray:For hearts that feel heavyFor peace that surpasses understandingFor minds that remain fixed on GodFor divine encounters this weekFor courage to be the hands and feet of Jesus in everyday business lifeBecause as leaders, as business owners, as women walking out our calling—we may be the only glimpse of Jesus someone sees this week.Your Invitation This WeekAs you step into meetings, emails, decisions, launches, and conversations:Fix your mind on Him.Ask for His peace.Stay aware of who He places in your path.Trust that He is leading and guiding your steps.Perfect peace isn’t earned.It’s promised.Have a beautiful, grounded, peace-filled week. | — | ||||||
| 2/25/26 | ![]() 109: How to Choose a Domain Name for Your Business: .com vs .co, Domain Name Tips, SEO Impact & What to Do If Your Name Is Taken | Wondering how to choose a domain name for your business? This episode gives you a clear framework so you can decide quickly and move forward.Jan walks through what makes a domain strong, whether .com still matters, what to do if your name is taken, and how to protect your brand long term.Jan Touchberry is a brand and visibility strategist who helps entrepreneurs build clear foundations, scalable systems, and authority-driven businesses.DIRECT ANSWERS TO QUESTIONS:How do you choose a domain name for your business?Choose a domain that is simple, easy to spell, easy to say out loud, aligned with your brand, and preferably available in .com. Avoid hyphens and complicated spellings. If your first choice is taken, add a short natural word or consider a clean .co alternative.Is .com better than .co?.com is still the most recognized and trusted domain extension worldwideIf it’s available and fits your brand, it’s typically the strongest choice. .co can work well, but some users will default to typing .com out of habit.What if the domain name I want is taken?Before choosing something confusing:Add your middle initialAdd a short word like “with” or “hello”Consider the .co versionClarity is more important than creativityDoes a domain name affect SEO?Your domain alone will not make or break your SEO. However, a clear, trustworthy domain improves click-through rates and brand recognition — which supports long-term visibility.WHO IS THIS EPISODE FOR?Female entrepreneurs launching a businessService-based founders building authorityCoaches, consultants, and speakersBusiness owners rebrandingWHAT YOU'LL LEARN:Why clear domains outperform clever onesWhy you should secure your personal name as a domainHow short redirect domains improve conversionsHow to stop overthinking and make a decisionCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. | — | ||||||
| 2/18/26 | ![]() 108: How to Ditch Social Media and Still Grow Your Business | In this episode, Jan Touchberry discusses the challenges of using social media for business growth, emphasizing the need for a clear strategy that focuses on visibility and conversion rather than mere presence. She explores alternatives to social media, such as email marketing and search-based platforms, and introduces the 'nine grid strategy' as a balanced approach to maintaining an online presence without overwhelming oneself. The conversation encourages listeners to seek clarity in their marketing efforts and to prioritize effective strategies over the pressure to constantly engage on social media.TAKEAWAYSYou are allowed to question the narrative around social media.You do not need social media to grow your business.The goal is predictable visibility that leads to consistent income.Visibility without a conversion pathway is just performing.An email list of engaged people is more valuable than a large social media following.Intent over attention is crucial for growth.Collaborations can significantly enhance your reach and trust.The nine grid strategy offers a sustainable approach to social media.Clarity in strategy is essential for effective marketing.You are not called to be everywhere; focus on what works.SOUND BITES"You are allowed to question the narrative.""Collaborations are huge.""You need clarity, not performance."CHAPTERS00:00 The Social Media Dilemma02:50 Visibility vs. Conversion08:26 Alternatives to Social Media12:38 The Nine Grid Strategy17:29 Finding Clarity and StrategyLINKS:Schedule your FREE 20-minute funnel audit - JanTouchberry.com/funnelCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 2/16/26 | ![]() 107: Monday Devo | When God Calls You Before You’re Ready — The Truth from Gideon’s Story | Have you ever wondered if you’re really qualified for what God is asking you to do? In this devotional episode, we walk through the story of Gideon in Judges 6 and uncover a powerful truth: God often calls us before we feel ready, confident, or capable. Even while Gideon was hiding in fear, God called him a valiant warrior—speaking identity over him before there was any visible evidence.If you’ve been battling insecurity, questioning your purpose, or feeling like you’re playing small in your calling, this episode will encourage you to shift whose voice you’re listening to and rediscover how God defines you.What You’ll Learn in This EpisodeWhy God often calls people who feel unqualifiedThe real meaning behind Gideon hiding in the winepressHow to hear God’s voice in a noisy worldWhy confidence isn’t required for obedienceWhat it looks like to step into your calling even when you feel weakEpisode HighlightsAre you shrinking back?A powerful diagnostic question that reveals whether fear or faith is shaping your decisions.God meets Gideon in hidingInstead of waiting for Gideon to be brave, God shows up in his fear and speaks identity over him.Identity before evidenceGod declares who Gideon is before Gideon does anything to earn it.Go in the strength you haveGod doesn’t ask Gideon to become strong first—He sends him as he is.The real turning pointBreakthrough didn’t happen when God spoke. It happened when Gideon chose to believe Him.Key TakeawayYour calling isn’t validated by your confidence. It’s validated by God’s voice.Scripture ReferencedJudges 6:11–14 (CSB)Closing Prayer FocusCourage to trust God’s definition of youClarity to hear His voiceBoldness to step out of hidingFaith to walk in your callingShare This EpisodeKnow someone who feels stuck, unseen, or unsure of their next step? Send this to them today. It may be the reminder they’ve been praying for.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 2/12/26 | ![]() 106: KPIs Small Business Owners Should Track in 2026 for Business Growth | In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace.This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly.If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom.What You’ll Learn in This EpisodeWhat KPIs actually mean—and how to tell the difference between useful data and noiseThe most important KPIs for service providers and coaches in 2026Which podcast and blog metrics predict growth (and which don’t)Why email list growth matters more than followers or downloadsCommon vanity metrics to stop obsessing overA simple KPI review rhythm you can actually stick toHow Jan tracks her KPIs monthly using EnjiWhy alignment with God should always come before analyticsKey TakeawaysKPIs are tools—not a measure of your worthIf a metric doesn’t change your decisions, it’s not a true KPIConversion and retention matter more than visibilityOwned platforms (like your email list) are critical for sustainable growthClarity reduces anxiety—fragmented data creates overwhelmStrategy and obedience are meant to work togetherResources MentionedTrack your KPIs in one place:Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.👉 Start a free trial at jantouchberry.com/marketingReflection QuestionsTake these into prayer this week:Am I tracking numbers that lead to wise decisions—or just emotional reactions?Which three KPIs actually matter most in my business right now?Where might God be inviting me to shift from striving to stewardship?Next StepsIf this episode helped you:Share it with a friend who’s overwhelmed by analyticsFollow Her Faith at Work so you don’t miss future episodesLeave a review on Apple Podcasts—it helps this message reach more women building businesses with faith and integrityAnd if you’re ready to simplify your marketing and get clarity on what’s working (and what’s leaking), check the show notes for ways to work with Jan.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 2/9/26 | ![]() 105: Monday Devo | Exodus 33 - Meeting with the Lord | This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to its faith-first foundation. Instead of starting the week with strategies and to-do lists, these short Monday episodes are designed to reset your heart, your focus, and your leadership by meeting with God first.Drawing from Exodus 33:7–11, Jan reflects on the Tent of Meeting—a place where Moses met with the Lord face to face, as one speaks to a friend. The reminder is simple but confronting: too often, we watch from a distance or seek human guidance before seeking God’s direction ourselves.This episode is an encouragement to stop outsourcing spiritual discernment and to step into intentional, personal time with the Lord—especially as a business owner navigating decisions, clarity, and direction.Jan closes by praying over you, your business, and the work of your hands as you commit it to God first.Key TakeawaysWhy this podcast is shifting to short, faith-forward Monday devotionalsThe danger of watching others “meet with God” instead of going yourselfWhat the Tent of Meeting teaches us about leadership, intimacy, and clarityWhy seeking God first matters before hiring coaches or making big decisionsHow stillness and proximity create space to hear God clearlyA prayer over your week, your business, and your obedienceScripture ReferencedExodus 33:7–11Closing EncouragementBefore you open your calendar…Before you make a decision…Before you pay someone else to help you get clarity…Go meet with the Lord.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 2/4/26 | ![]() 104: Sales Is Serving: Why Christian Women Entrepreneurs Need to Stop Avoiding Selling with Lindsay Fletcher | What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.WHAT YOU'LL LEARN:Why sales is not manipulation—but serviceHow understanding buyer psychology can completely change the way you sellThe three things Lindsay wishes she knew before starting multiple businessesWhy having a clear, God-led vision is essential for sustainable business growthHow to identify who your real buyer is (and why talking to the wrong person kills conversions)What to do when a client says, “I need to talk to my husband / partner first”The four main buying styles and how to sell ethically to each oneWhy ROI is a stewardship issue, not just a numbers gameHow to evaluate whether your marketing is actually producing fruit—or just noiseKEY TAKEAWAYS:1. Sales Is Serving—Period.If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.2. Vision Is Your GPSWithout a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”3. You Might Be Talking to the Wrong BuyerSometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.4. ROI Is About StewardshipYour time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.LINKS:How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)Lindsay's episode on Buyer Styles is here.THIS EPISODE IS FOR YOU IF...You hate selling but love servingNetworking feels awkward or drainingYou’re unsure whether your marketing is actually workingYou want to grow your business without striving or compromising your faithYou’re ready to approach sales with confidence, clarity, and integrityFriend, you don’t need to become someone else to grow your business. You just need the right perspective, the right strategy, and the courage to serve boldly with what God’s already given you.Sales doesn’t have to feel slimy.Marketing doesn’t have to feel chaotic.And business doesn’t have to be separated from faith.You can do this—with wisdom, with confidence, and with God at the center. 💛CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 1/28/26 | ![]() 103: Answer Engine Optimization (AEO): How AI Is Changing Business Visibility | If you’ve felt uneasy about how visibility works lately, you’re not imagining it.People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered.In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media.This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has.You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines.In this episode, we cover:Why search is shifting from browsing results to receiving answersThe difference between traditional Google search and AI-generated answersWhy Siri and other voice assistants are increasingly routing questions to ChatGPTWhat Answer Engine Optimization (AEO) actually is — without the hypeHow AI uses podcast content (and why audio alone isn’t enough)Why clarity in episode titles and content matters more than clevernessHow Christian entrepreneurs can think about visibility as stewardship, not self-promotionA simple, actionable strategy to improve discoverability without posting on social mediaKey takeaway:Visibility today isn’t about being everywhere.It’s about being clear enough to be understood when someone is searching for help.Businesses that explain things well are the ones being surfaced.Free Resource Mentioned:If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here:👉 jantouchberry.com/visibilitychecklistCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 1/21/26 | ![]() 102: How Your About Page Can Drive Real Business Growth | How Your About Page Can Drive Real Business GrowthYour About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.WHAT YOU'LL LEARN:1. The Purpose Shift: From Bio → BridgeWhy the traditional “all about me” bio is outdated and ineffectiveHow to reposition your About page as a bridge between your story and your client’s struggleWhy connection — not credentials — is what builds trustHow Jesus modeled presence and empathy (and what that means for your website)2. The Anatomy of an About Page That ConvertsA simple, high-performing structure you can use today:Lead with your reader, not yourselfOpen with empathy, not “Hi, I’m [Your Name].”Share your story — with restraintOnly include details that create trust and relevance.Highlight your values (and faith, if it’s core to your brand)Let your convictions show up naturally, not preachy.Establish credibility with specificityReplace vague claims with concrete examples and results.End with a clear CTA (always)Make the next step obvious: book a call, view services, or download a resource.What to Cut from Your About Page (Immediately)Third-person writing (unless you’re a corporate brand)Random fun facts that don’t serve the clientGeneric phrases like “empowering women”Credential dumpingNo clear call-to-actionToo much backstory — focus on the turning point insteadQuick test: If you get bored reading it out loud, your reader will too.Your 30–60 Minute About Page Audit (Action Steps)Ask yourself:Does my first sentence speak directly to my ideal client?Does my story serve her, not just me?Is my faith integrated naturally?Is there a clear next step?Am I speaking to transformation, not just experience?Start small: rewrite your opening paragraph, trim the fluff, and clarify your CTA.KEY TAKEAWAYS:Your About page is not about you — it’s about your client.Connection precedes conversion.Specificity builds trust.Faith can (and should) be woven in naturally if it’s core to your brand.A strong CTA is non-negotiable.NEXT STEPS:If your About page feels awkward, outdated, or isn’t converting — don’t guess. Let’s make it strategic. Head to JanTouchberry.com to book a time to chat about a website refresh, overhaul, or brand-new build.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 1/14/26 | ![]() 101: Website Strategy for Christian Entrepreneurs — Growth Tips from a Real-Life Rebrand | If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you.In this behind-the-scenes episode of Her Faith at Work, host, Jan Touchberry, sits down with powerhouse business leader Kelley Johnson to talk about the process of launching her new website, IAmKelleyJohnson.com. But spoiler alert: this wasn’t just about w new website. This was a faith-growth moment for her business and her obedience.Whether you're dreaming about a brand refresh or are knee-deep in digital marketing decisions, this episode is packed with encouragement and strategy for small business owners ready to walk out their next assignment with clarity.WHAT WE COVER:How to know when it’s time for a brand or website overhaulWhy DIY isn’t always the faithful (or strategic) option for growthThe power of collaboration in kingdom entrepreneurshipPractical tips for writing strong website copy (yes, even if you’re not a writer)How to use AI in a faith-aligned business without losing your voiceYou’ll walk away with clarity, inspiration, and some permission to stop playing small.CONNECT WITH KELLEY:Explore Kelley’s site: iamkelleyjohnson.comLearn about RAYAH Circles: kelleyjohnson.com/rayahBooks by Kelley: EMERGE! & INFINITE available on AmazonKelley's podcastConnect on InstagramConnect on LinkedInREADY FOR YOUR OWN REBRAND? Let’s talkCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 1/7/26 | ![]() 100: Why 2026 Is the Year to Start Your Podcast — Faith, Purpose & Platform | In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven’t pulled the trigger… yet.If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry.This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026.What You’ll Learn in This Episode:Why podcasting is not oversaturated — and why 2026 is the perfect time to launchHow starting a podcast supports your business growth strategy and online marketingThe power of long-form content in building trust and visibilityHow a podcast fits seamlessly into your digital funnelTips to overcome excuses like “I’m not techy” or “I don’t know what to say”Step-by-step guidance to start your show with clarity, confidence, and faithThe spiritual impact of using your voice for God’s glory in the marketplaceWhy podcasting is the secret weapon for Christian small businesses and entrepreneursThis Is For You If…You’re a Christian entrepreneur or faith-based business owner feeling called to speakYou want a profitable business built on Kingdom valuesYou’re craving a platform that grows your email list, nurtures leads, and serves deeplyYou’re ready to stop overthinking and start obeyingResources Mentioned:Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and messageQuotes:“God doesn’t measure fruitfulness by algorithms. He measures faithfulness.”“Your voice will attract your people. Period.”“If He gave you the idea, He’s already made a way.”Don’t Forget:If this podcast has encouraged you over the past 100 episodes, would you take 30 seconds and leave a review on Apple Podcasts? 🙌 Your review helps this faith and business podcast reach more Christian women leaders like you.HOW TO SUPPORT THE SHOW:- Follow "Her Faith at Work" on your favorite podcast platform- Leave a review on Apple Podcasts- Share this episode with a fellow entrepreneur who needs to hear this message- Buy Me a Coffee ☕️CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inFIND ME HERE:Website - JanTouchberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 12/31/25 | ![]() 99: How to Be Visible for Business growth Without Using Social Media | Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the algorithm and build a business that doesn’t rely on being constantly “on.”If you've been wondering how to grow a faith-based business and maintain small business growth without dancing on reels or battling the latest changes on Instagram — this episode is for you.Jan walks you through 7 proven visibility strategies that don’t require social media — all while staying faithful, strategic, and sustainable. Because guess what? You can still run a profitable business and grow your audience without posting every day.In This Episode, You’ll Learn:Why online marketing doesn’t have to mean social mediaThe difference between virality and visibility — and why only one actually grows your businessHow to make your website work harder for you (hello SEO!)Why your email marketing list is your most valuable asset in 2026Creative ways to get seen through partnerships, podcasts, local events, and referralsHow to hear from God on where to focus your efforts nextEncouragement to step off the hustle train and into the Kingdom strategy that honors your pace and purposeResources Mentioned:Visibility Blueprint WorkshopFlodesk (Get 50% Off)Free Funnel AuditBeginner SEO Episode (Link to past SEO-focused episode if available)Connect with JanWebsite: jantouchberry.comInstagram: @jantouchberrySign up for emails: Get Inspired WeeklyHer Faith at Work is the podcast for Christian women entrepreneurs ready to grow their businesses with clarity, confidence, and Kingdom-rooted strategy. New episodes drop every Wednesday. | — | ||||||
| 12/24/25 | ![]() 98: Overcoming the Fear of Visibility for Business Growth | Are you called to more but terrified to be seen doing it?In this episode of Her Faith at Work, Jan Touchberry goes deep into the fear that keeps so many faith-driven women entrepreneurs playing small: the fear of visibility. Through honest reflection, Biblical wisdom, and the powerful words of Rachel Wortman — “To steward your calling well, people need to know you exist” — Jan confronts the spiritual and strategic blocks that keep women entrepreneurs from stepping fully into their God-given assignments.If you’ve ever said, “I’m waiting on God’s timing,” or “I’m just being humble,” when really, you’re battling fear and perfectionism, this episode will speak directly to your soul.What You’ll LearnWhat “fear of visibility” really is — and why it’s more than a marketing issueHow Biblical leaders like Moses, Gideon, and Esther overcame their fears to walk in obedienceWhy visibility is not about self-promotion but faithful stewardshipHow staying hidden can cost you kingdom impact5 practical strategies to build visibility courage and confidenceHow obedience (not polish) leads to transformation and profit in your faith-based businessScripture + Wisdom Highlights“Ready is not a requirement for obedience.”“Your voice isn’t just for you — it’s for the person God has assigned to your obedience.”Rachel Wortman’s quote:“To leap you have to be visible, and to be visible, you have to face head on what you hope people don't see.”Esther 4:14: “Perhaps you have come to your royal position for such a time as this.”Perfect For You If...You're a Christian entrepreneur building a faith-based businessYou want business growth strategies rooted in faith, not hustleYou’ve struggled with imposter syndrome, comparison, or playing smallYou know visibility is important, but it feels overwhelming or even unsafeYou desire kingdom impact, not just influenceNext Step: Join the Visibility Blueprint WorkshopAre you ready to stop hiding and start stewarding your voice with boldness and grace?👑 Join Jan for the Visibility Blueprint Workshop — a live, half-day event designed for Christian entrepreneurs who are ready to show up in obedience and build visibility God’s way.You'll walk away with:Clarity on what’s been holding you backA Spirit-led, personalized strategy for visibilityTools to show up consistently and confidently in your business👉 Save your seat now at jantouchberry.com/visibility — spots are limited!HOW TO SUPPORT THE SHOW:- Follow "Her Faith at Work" on your favorite podcast platform- Leave a review on Apple Podcasts- Share this episode with a fellow entrepreneur who needs to hear this message- Buy Me a Coffee ☕️CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inFIND ME HERE:Website - JanTouchberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 12/17/25 | ![]() 97: SEO for Beginners — Visibility Strategies for Business Growth | Ever feel like you're feeding the content machine but still not being found by your dream clients? You're not alone — and you're definitely not doing anything wrong. But there is a better way to grow a faith-based business online without constantly being “on.”In this episode, we’re breaking down SEO for beginners in real, non-techy language — and showing you why search engine optimization is one of the most powerful (and sustainable!) ways to grow your Christian small business.Whether you’re focused on email marketing, launching a profitable business, or just trying to figure out how to show up online without burning out, this episode gives you the tools, language, and strategy to start strong — and stay sane.🌱 You’ll learn:What SEO actually is (and why it matters for Christian entrepreneurs)How SEO works for Google, Pinterest, and even tools like ChatGPTWhy SEO is not just for bloggers or digital marketersThe biggest myths keeping Christian women from getting visibleSimple first steps you can take this week — no tech degree requiredIf you’ve been stuck in the cycle of over-posting and under-converting, it’s time to learn the power of strategic, faithful visibility.📣 Ready to Get Found — Without the Overwhelm?Join me for the Visibility Blueprint Workshop in early 2026, where we’ll build out a strategy that actually works for your business. No more guessing, no more spinning. Just clear direction, rooted in strategy and faith.🎯 Save your spot at: jantouchberry.com/visibilityCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
| 12/10/25 | ![]() 96: Business Growth Begins with Clarity – Organize Your Mind & Business with Tracy Hoth | If you feel buried in digital clutter, overwhelmed by systems, or stuck spinning your wheels, it’s time to stop treating the symptoms and start clearing the source. In this faith and business podcast episode, Jan sits down with organization expert and coach Tracy Hoth to uncover the surprising connection between organization and business growth.Whether you're a small business owner juggling files, planners, and client work—or a Christian entrepreneur who just wants to feel more focused and in flow—Tracy’s signature SPACE method will help you get back to what matters: doing the work God has actually called you to.In this episode, we cover:Why disorganization is draining your time and your revenueThe mindset shift every entrepreneur needs to declutter with graceTracy’s 5-step “SPACE” method for organizing your business and brainHow clutter affects confidence (and conversions!)Faith-forward strategies to create systems that actually stickGuest Bio – Tracy HothTracy Hoth is a business and life coach with over 17 years of experience helping women create sustainable systems in both their homes and businesses. Host of the Simply Squared Away podcast, Tracy is passionate about helping female entrepreneurs move from chaos to clarity through her proven organizational framework. Her clients gain more than just tidy folders—they reclaim time, confidence, and vision.Resources & Mentions:📍 Learn more & grab her free 15-Minute Declutter Challenge at simplysquaredaway.com📍 Learn the only 5 file folders you need to organize your digital files. simplysquaredaway.com📍 Book: The Way They Learn by Cynthia TobiasTake Action:Ready to grow a more profitable business with less clutter and more confidence? Start with 15 minutes. Grab Tracy’s free guide and take back your time today.CONNECT WITH TRACY:Website https://simplysquaredaway.com/The Organized Coach Podcast https://simplysquaredaway.com/podcast/Instagram https://instagram.com/tracyhothCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your FREE DOWNLOADS: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:Website - JanToucberry.comInstagram - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. | — | ||||||
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