E172: 420 2026 — Live! Inside the Data on Cannabis's Biggest Weekend

About this episode

The episode discusses the sales data and cultural aspects of the cannabis industry during the 420 weekend in 2026.

Live from 4/20/2026 — Cy Scott (Headset) and Emily Paxhia (Poseidon) break down the fully-closed 420 weekend (Fri 4/17 – Sun 4/19) across every connected US and Canadian market in the Headset sample. Plus the culture, the myths, and what Grok 4.20 has to do with any of this. The headline numbers 13.4M units sold in US connected markets over the 420 weekend — +17% vs an average weekend. US dollars only +5% vs baseline. The 12-point gap between unit lift and dollar lift is the textbook 4...

People in this episode

Host: Cy Scott

Guest: Emily Paxhia

Topics covered

• cannabis sales
• market analysis
• 420 weekend
• cultural insights
• data analysis

Keywords

• cannabis
• 420 weekend
• sales data
• market analysis
• US
• Canada
• cultural insights

Mentioned in this episode

Organizations: Headset, Poseidon

Places: US, Canada

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