Higher Ed AV Podcast with Joe Way

HETMA hosted two simultaneous booths at #ISE2026 and the #EdTech2026 Congress in Barcelona. Joe and crew stream and record between the shows. Watch and listen to what will be one of the most entertaining shows yet!

Higher Ed AV PodcastEpisode 343Joe Way caps off his ISE preview series with one of his annual favorite conversations, welcoming back Mike Blackman, Managing Director of Integrated Systems Events, the organizers of Integrated Systems Europe. Mike shares why ISE 2026 is on track to be the biggest edition yet, how the team plans the show as a year round reinvention cycle, and what “Push Beyond” really means in practice, not just as a theme, but as a commitment to raising the bar for the industry and the attendee experience.A big focus of the episode is how ISE has become more than a trade show inside a convention center. Mike explains the deliberate shift to making ISE a city wide experience that gives something back to Barcelona while also showcasing the best of AV to the public. Joe and Mike unpack how those external activations connect back to the show floor, the conference program, and the broader mission of ISE as a marketplace plus an editorial engine for learning.The conversation also goes deep on vertical strategy and why education continues to grow at ISE. Mike talks about partnering with subject matter experts and communities to curate programming that motivates end users to attend, and Joe shares how HETMA is helping first timers navigate the show and find their people. They close with practical pro tips for surviving the scale of ISE, plus Mike’s latest attendance signals and a few Barcelona favorites.Key topics and highlightsMike’s role and the show’s foundation: Integrated Systems Events as a joint venture between AVIXA and CEDIA, with more than two decades of ISE history and continued growthISE 2026 theme: Push BeyondInternal: the ISE team challenges itself every year to avoid getting “comfortable” and to reinvent the experienceExternal: challenging the AV and systems integration industry to push boundaries and raise expectationsWhy ISE feels different: ISE as both marketplace and “publisher”Exhibitors are the marketplace and the advertisingISE’s job is the editorial: conferences, summits, thought leadership, and curated experiences that make the trip worth itBarcelona as part of the showThe origin story: learning from city gridlock in Amsterdam and deciding to create value for locals, not just visitorsProjection mapping at Casa Batlló and connecting it back to the show through artist involvement and learning momentsCollaboration with the Llum lighting festival, moving it to dovetail with ISE and supporting it without consuming its identityA major new “Push Beyond” moment for 2026: drones go outsideNightly outdoor drone shows near the venue starting around 6:30 pmIntegrated with a large transparent LED element and immersive programmingSpecial Tuesday evening performance with a live orchestra and opera singer, then repeated with recorded performance on Wednesday and ThursdayEducation growth and the EdTech Congress partnershipWhy the education technology cluster matters and how it grew from small beginnings into a serious conveningWhy partnering makes sense: thousands of education specialists, many not previously attending ISEHow it’s structured: Montjuïc venue, shuttle connections, two day format that complements ISE and encourages cross attendanceMike’s broader point: ISE succeeds by working with partners who know each subject area better than the show organizers doShow navigation and scaleWhy you cannot “do it all” in four daysHow ISE divided halls by sector so attendees can start in the right place for their vertical and then branch outProduction and live events growth: that “haze, lights, buzz” energy expanding into larger hallsWhat attendees should do differently this yearTreat ISE like a curated mission, not a wandering marathonPick your primary vertical starting hallBlock time for discovery outside your lane (the surprise vendors are part of the magic)Use communities and meet points (like HETMA) as a reset point to plan the next movePlan for the city experiencesAdd at least one evening for the public activations (projection mapping, Llum, and the new drone spectacular)Pro tips mentioned in the episodeDownload and use the official ISE app for wayfinding and planningUse the ISE tools, including the chatbot Dave, to quickly find vendors, locations, and show informationTake the metro to skip the post show taxi crushFree metro tickets are providedMetro access is available directly at the venue entrances called out by MikeLeave time for the “first ISE moment”Joe’s reminder: the walk in experience hits before you even enter a hall, and first timers never forget itHETMA and higher ed calloutsHETMA is increasing its presence and community support at ISE, including being a visible flag for education attendees who want help navigating the show and connecting with the right peopleJoe encourages education attendees to use the HETMA meet point approach as a way to make a massive show feel manageableAttendance check and what Mike can shareMike shares last year’s verified attendance number and notes current registration tracking is trending ahead year over yearJoe makes his annual guess and pushes for a new milestone, while Mike hints at internal competition and waits for final numbers post showHow to connect with Mike Blackman and ISE to learn moreISE Website: https://www.iseurope.orgEmail: mblackman@iseurope.orgLinkedIn: https://www.linkedin.com/in/michaellblackman/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway

Higher Ed AV PodcastEpisode 341Joe Way welcomes a packed house of HETMA leaders and volunteers to keep the pre-ISE 2026 hype rolling—this time with a full crew heading to Barcelona and a bigger presence than ever: two booths, expanded media coverage, and a brand-new stop on the itinerary, the EdTech Congress.Together, the group breaks down what attendees (and the folks following from home) can expect from ISE’s massive show floor, how HETMA is curating a higher-ed experience overseas the same way it does at InfoComm, and why this year is a pivotal “bridge” year as ISE and EdTech Congress move toward deeper integration in 2027. Along the way: practical survival tips (shoes, strategy, and navigation), sponsor/content plans, community events, and—because it’s HETMA—plenty of laughs.Guests FeaturedBC Hatchett — Director of Classroom Technology, Vanderbilt University; HETMA Co-FounderErin Maher-Moran — IT Manager for Classroom Technology, Johns Hopkins University; HETMA ChairTroy Powers — Support Team Lead, Northwestern University; HETMA Vice ChairDustin Myers — Manager of Technology Support, John A. Logan College; HETMA Two-Year At-Large Board MemberTeddy Murphy — AV Systems Engineer / AV Team Lead, University of Pikeville; HETMA One-Year At-LargeAtkins Fleming — Assistant Director for Learning Spaces, Texas State University; HETMA TreasurerChris Kelly — Senior IT Support Specialist, Creighton University; HETMA Advisory Board ChairRyan Gray — Joins late; shares excitement for EdTech Congress + real-time coverageWhat You’ll Learn / Key Topics1) The Big Picture: Why HETMA is “Going Bigger Than Ever” at ISEFrom “backpack + lockers” guerrilla mode to a full booth presenceWhy HETMA’s mission overseas is the same as at InfoComm: community, connection, and curationHow HETMA serves both audiences:the people at the showand the higher-ed community back home who can’t travel2) ISE for First-Timers: What to Expect + How to NavigateISE is massive (and feels like it) — plan intentionallyPractical navigation “aha’s”:the second floor as the fast routejumping outside between halls to move quickerTactical show-floor advice:Start away from the main entrance mob (Hall 8 / work backwards)Dedicate time blocks per hall (don’t rely on “wandering” like smaller shows)3) EdTech Congress: Why It MattersHETMA expands beyond “just AV” to broader EdTech and learning spacesEdTech Congress is described as a “European EDUCAUSE-style” experience (in spirit)This year is a transition year: separate events/locations, but building toward a combined futureHETMA’s role: bridge the gap, meet new communities, and amplify what higher ed needs4) The Next AI Event: A Bigger Conversation Than “AI Cameras”Discussion on AI thought leadership and why nobody has the whole answer yetWhy the event structure matters: leadership/ethics + technical/workshop pathsThe goal: spark real conversations and help the industry shape what comes next5) Higher Ed AV Media On-Site: How the Coverage WorksSponsor prep: collecting focus points before the show (what to look for, what’s new, how to stand out)On-site interviews and content: booth sit-downs, tours, sponsor spotlightsExploring ways to expand reach (including possible multi-language coverage)The promise: if you follow the coverage all week, you’ll feel like you “were there”6) Booth Experience: What to Expect When You Visit HETMATwo HETMA booths: one at EdTech Congress, one on the ISE show floorISE booth number called out in the episode: Booth 2W400What happens at the booths:meet the crew, ask questions, get pointed to the right halls/boothslive content + quick interviews + “what are you seeing?” momentsswag (and the idea of “special swag” if you visit both booths)7) Community: Why the Week Starts Before the Show StartsPre-show social time matters: it sets the tone and makes sure nobody feels aloneSaturday community kickoff options mentioned: golf + spa day vibeEnd-of-week tradition: a higher-ed-only Friday dinner to close it all out8) Barcelona: The City is Part of the ExperienceBC shares why Barcelona is a favorite: the blend of old + modern, the pace, the food, and the vibeLighthearted travel talk: language expectations, friendliness, and yes… chicken nugget debatesPractical Takeaways (ISE Survival Checklist)Bring truly comfortable shoes (and maybe backups)Don’t try to “see everything” — you can’t; plan your hallsUse the second floor for fast movementConsider hitting less-crowded halls first and working backwardIf you can stay later in the week, Friday is calmer for “walk the booths” timeStart your day with your people: find HETMA early (Booth 2W400 on the show floor)Notable Moments / Fun BitsTroy reveals custom HETMA sneakers for the show (loud by design)The crew jokes about HETMA “micro-planning” (aka: making Joe be organized)Swag culture: ISE has less booth swag than InfoComm… so HETMA fills the gapThe “packed house” energy: seven guests + a late cameo = classic controlled chaosCalls to Action MentionedWatch/listen and follow coverage all week—HETMA is bringing ISE to the people in real timeIf you’re in town early, connect for community eventsVisit both HETMA booths (EdTech Congress + ISE show floor) for the full experienceLinks Mentioned (as spoken in the episode)HETMA & HEAV Coverage: https://HigherEdAV.com/ISE2026NEXXT: https://ise.nexxtnow.comEdTech Congress Barcelona: https://EdTechCongressBCN.comISE Booth: 2W400EdTech Congress Booth: T204Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway

This week, Joe Way kicks off another “January Push for ISE” episode with a big announcement: a brand-new education-focused collaboration happening alongside ISE 2026, EdTech Congress Barcelona (Feb 4–5). Joined by Alicia Berlanga, Cluster Manager for the Spanish EdTech Cluster, the conversation explores the event, its partnership with Integrated Systems Europe, and the ways the event supports the education vertical.Alicia Berlanga — Cluster Manager, EdTech Cluster SpainFormerly spent ~15 years at the Technical University of Catalonia working on international e-learning/education technology projects (starting in 1999)Later led professional training schools in Madrid and Barcelona for ~7 yearsNow leads the EdTech Cluster, bringing together companies, universities, schools, foundations, and associations to advance technology’s role across education and training1) What an “EdTech Cluster” is (and why it’s a big deal)Alicia explains the European “cluster” model—built around industry innovation and shared mission (inspired by Michael Porter’s work analyzing ecosystems like Silicon Valley). The cluster functions like an association, but with an innovation-first mandate that intentionally connects the ecosystem.EdTech Cluster Spain’s five core tracks:Market / networking: grow the sector through member connectionsInnovation: collaborative projects (including interoperability challenges in education)Internationalization: global connection and partnership (hello, HETMA)Talent: building the pipeline into edtech rolesShared value: reinforcing the social impact of education + technology2) What EdTech Congress Barcelona is:Alicia breaks down the congress as Spain’s flagship EdTech event—two days, ~2,000 attendees, and a full stakeholder mix: schools, universities, corporate learning, companies, and public administration.Congress structure highlights:Keynotes in a large auditorium + multiple parallel tracksTracks spanning K-12, universities, professional training, corporate, and public administrationA deliberate effort to bring public-sector education leaders into conversations about ethics, AI, and guidance frameworks3) The 2026 theme: AI, but more human—and more interdisciplinary:Rather than treating AI as “just software,” this year’s program expands the lens with voices from outside the usual tech circuit, including:AI experts from industry and educationA philosopherA writer focused on the topicA paleoanthropologist (including work connected to the famous excavations)Plus mention of high-profile education leadership voices (including a former U.S. Department of Education deputy director)The goal: a holistic view of AI’s impact on learning, culture, and the future of the human “digital brain.”4) Why aligning with ISE matters (and what changes in 2026 vs 2027):Alicia explains the timing shift (from April to February) and why it better matches the academic/commercial calendar in Europe. From there, the conversation turns to the bigger move: aligning with ISE to create a true “Week of EdTech.”Key integration points discussed:Reducing duplication (why run major education programming weeks apart?)Leveraging ISE’s scale and global audience to grow the education communityBuilding toward a more embedded program in 2027 (including deeper integration, program embedding, hackathon, etc.), while 2026 acts as a “transition / introduction” yearHETMA @ ISE + EdTech Congress (what Joe previews):Joe outlines HETMA’s plan to make the week feel curated and community-first:Two HETMA booths (one on the ISE show floor + one at EdTech Congress)Live podcast recordings happening at both locationsSwag of swag (and a teased “unique experience” at the booth)Happy hours and social connection pointsTours and guidance so first-timers don’t get overwhelmed by ISE’s scaleA strong invitation: don’t wander ISE alone—find your people through HETMAMemorable moments / quotables:The big idea: “A week of education and technology”—for the first time at this scale in the regionJoe’s mission for ISE: “Don’t walk in and get lost. Walk in, find us, and let us help you.”Classic disclaimer energy: none of the opinions belong to anyone who might want to sue themConnect with Alicia Berlanga and the EdTech Congress Barcelona:LinkedIn: https://www.linkedin.com/in/aliciaberlangamanagertecnologiaeducativa/Email: aberlanga@edutechcluster.orgWebsite: https://EdTechCongressBCN.comFree Pass: https://registration.firabarcelona.com/?cod_prom=APOO7SDC#/es_ES/J202026/WEBFollow all the HETMA and Higher Ed AV coverage:Website: https://www.higheredav.com/ISE2026EdTech Congress: Booth T204ISE Show Floor: Booth 2W400Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway

Higher Ed AV PodcastEpisode 337The Long-Awaited Special Guest EpisodeIn this special episode of the Higher Ed AV Podcast, Joe welcomes a long-awaited guest, his wife, Amy, for a candid, hilarious conversation that pulls back the curtain on their life behind the scenes. Together, they reflect on the sacrifices, support, and real-world tradeoffs that shaped Joe’s career journey, balancing ambition, family, and the grind of leadership. The episode closes on a powerful note as Amy shares a message about grace and contentment, reminding listeners they don’t have to build their lives alone.The conversation opens with pure “Way household” energy, Joe and Amy playfully spar over his signature intro, the pressure of being on video, and what it’s like stepping into a space where thousands of listeners feel familiar, even if Amy would rather stay behind the scenes. Joe admits he rarely scripts episodes, but tries this time… only to watch it immediately go off the rails in the best way. It’s light, authentic, and sets the tone for an episode that feels more like a front-porch conversation than a formal interview.From there, they move into the real stuff: their blended family, the behind-the-curtain reality of Joe’s career trajectory, and the seasons where Amy carried extra weight at home while Joe pursued degrees and chased the next calling. Amy speaks candidly about what that looked like day-to-day with kids, schedules, dinner, the emotional load while Joe acknowledges the cost and names something many leaders forget. Career growth is rarely an individual accomplishment… it’s often built on unseen support, shared sacrifice, and a partner willing to hold the rope while you climb.They also take a fun detour through “conference life” as Amy describes being dropped into the pro AV world with trips to Barcelona and Bangkok, rooftop bars, industry personalities, and the moments that made her realize this community is both nerdy and genuinely relational. But her sharpest insight comes as an outsider looking in… Titles don’t impress her, character does. That perspective becomes a mirror for Joe’s imposter syndrome and constant drive for “more,” and it lands as a timely lesson for leaders: not everyone is chasing the same ladder, and success isn’t always promotion, it’s alignment with what matters most.By the end, this episode stops being “Joe finally got Amy on the mic” and becomes an enduring a reminder that the best leadership is anchored before it’s amplified. The laughs are real, but so is the message… Ambition without connection will always feel hollow, and achievement without gratitude will never feel like enough. Whether you’re building a career, a team, or a legacy, the takeaway is simple, don’t do it alone. Let faith, community, and the people who truly know you keep you grounded, so the life you’re building is one you can actually live.Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway

Higher Ed AV Podcast335: Joe Way's Thanksgiving Episode In this special solo Thanksgiving episode of the Higher Ed AV Podcast, Joe Way steps “back to the roots” of the show with a reflective, unscripted gratitude list and a peek at what’s coming next. He explains recent changes to the podcast format including, inviting with executive and AV-adjacent guests, episodes stuck in limbo, and a refreshed bumper, while recommitting to the heart of the show… Elevating tech managers and support professionals across the higher ed AV vertical. He also teases the traditional Christmas episode and a mysterious “special” episode to close out the year, before resetting the show’s direction for 2026.Joe then walks through an extended, deeply personal ten-part gratitude list that tracks not just his career, but his growth as a leader, husband, father, and grandfather. He starts with his work at UCLA, celebrating how the Digital Spaces team and campus IT leadership have come together through reorgs, budget pressures, and shifting higher ed realities to form one cohesive, people-first organization. From there he turns to HETMA, reflecting on how the alliance has matured beyond being “the Joe show” into a global advocacy force led by a broad slate of passionate volunteers which is proof that organic leadership and shared ownership can outgrow any single personality.He highlights emerging leaders on his team by name, honoring how they’ve stepped into awards, recognition, and responsibility, and uses that to encourage listeners to seek mentorship, ask their bosses for development opportunities, and be bold about their own growth. Joe also expresses gratitude for a breakout year of speaking and writing, framing it as the “ten-year overnight success” of his higher ed journey and urging aspiring thought leaders to start small, stay consistent, and leverage platforms like Higher Ed AV to find their voice.The episode moves into more vulnerable territory as Joe thanks the wider AV channel, integrators, manufacturers, and media partners, for friendships that now feel less transactional and more like true community. He openly acknowledges a difficult year personally and emotionally, sharing how his family, especially his wife and grandson Frankie, anchored him through loss, change, and some unhealthy coping patterns. That honesty sets up his gratitude for a major physical and spiritual reset: losing a dramatic amount of weight, changing his conference habits, re-engaging in church and ministry, and rediscovering a sense of purpose rooted in service rather than hustle.Joe also talks about learning to value rest and work–life blend, discovering that golf, writing, and podcasting can be forms of healthy release instead of just more work. He challenges listeners to examine their own “why,” to decide whether their jobs are just paychecks or vehicles for impact, and to be intentional either way. Finally, he comes full circle to thank the Higher Ed AV community itselflisteners, volunteers, and peers who have supported him through house fires, career changes, and reinvention—and casts 2026 as a “legacy” year focused on passing the torch, empowering a second wave of leaders, scaling UCLA’s cloud-first pilot, making HETMA’s impact undeniable, and living in a way that changes lives long after the trophies stop coming.Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway