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From 10 epsHosts
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Recent episodes
Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness
May 28, 2026
37m 13s
Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop
Mar 26, 2026
36m 50s
The Search Party is Over: Seth Odell on AEO and Life After SEO
Mar 19, 2026
43m 57s
Breaking Down Silos: What It Really Takes to Build a Connected College
Feb 26, 2026
36m 15s
What’s Fueling the Next Wave of HBCU Enrollment Growth
Feb 4, 2026
35m 13s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/28/26 |  Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness✨ | marketinghigher education+4 | Tony Proudfoot | Western Michigan University | — | higher educationmarketing strategy+4 | — | 37m 13s | |
| 3/26/26 |  Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop✨ | brandingmarketing strategy+3 | Justin Bell | Fordham UniversityNACAC | — | Fordham Universitybranding+5 | — | 36m 50s | |
| 3/19/26 |  The Search Party is Over: Seth Odell on AEO and Life After SEO✨ | AI in searchhigher education marketing+4 | Seth Odell | Higher VoltageVolt+3 | higher education | AIsearch+5 | — | 43m 57s | |
| 2/26/26 |  Breaking Down Silos: What It Really Takes to Build a Connected College✨ | connected collegesilo-busting strategy+5 | Elliot Felix | Higher Voltageconnected college | — | system redesignconnected college+5 | — | 36m 15s | |
| 2/4/26 |  What’s Fueling the Next Wave of HBCU Enrollment Growth✨ | HBCU enrollmentdigital marketing+3 | Tanya Clark | 3 EnrollmentHBCU | — | HBCUenrollment growth+4 | — | 35m 13s | |
| 1/22/26 |  An Inside Look at the ‘Research Saves Lives’ Campaign✨ | higher educationresearch+5 | Marina Cooper | Johns Hopkins UniversityResearch Saves Lives | — | researchhigher education+5 | — | 32m 42s | |
| 11/24/25 |  Actually, Americans Do Trust Higher Education✨ | trust in higher educationnational polling+3 | David Lazer | colleges and universities | — | trusthigher education+3 | — | 37m 41s | |
| 11/6/25 |  FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed✨ | higher educationmarketing+3 | Katlin Birdsall | Colorado Mesa UniversityFeatherstone campaign | — | Colorado Mesa UniversityFeatherstone campaign+3 | — | 38m 51s | |
| 9/16/25 |  The State of Student Support Services✨ | student support servicesbasic needs+5 | Lindsay Daugherty | RAND | — | student supportcolleges+6 | — | 41m 53s | |
| 7/28/25 |  Why Are Fewer Men Going to College?✨ | male enrollmenthigher education+3 | Erica Levi Zelinger | Higher Voltage | — | college enrollmentmen in college+3 | — | 24m 27s | |
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| 5/8/25 |  Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs | Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make to survive and serve today’s students. | 43m 27s | ||||||
| 4/24/25 |  The Student Registry: Crowdfunding the College Journey | Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders of The College Tour and the new platform The Student Registry—about rethinking how students fund their college experience. | 42m 55s | ||||||
| 4/10/25 |  Proud Sponsor: Reclaiming the Narrative for Higher Education | Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation around higher education. They explore why the value of college extends far beyond degrees, how the campaign uses research-backed messaging to spark curiosity and pride, and why collective action, not individual heroism, is the path forward. If you care about the future of higher ed, this one’s for you. | 39m 27s | ||||||
| 3/27/25 |  Beyond the Sage on the Stage: The Future of Quality Learning | Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students and faculty. In this episode of Higher Voltage, Scott Marshall, CEO of Semester at Sea, joins Kevin Tyler to discuss the future of learning, the role of collaboration, and why it’s time to rethink traditional models. | 47m 05s | ||||||
| 3/11/25 |  Trust, Credibility and the Power of Checklists | New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education and the power of checklists in leadership. They explore the keys to earning trust, demonstrating commitment and adapting to the evolving landscape of higher ed marketing. Plus, Melissa offers listeners an exclusive gift to help kickstart their leadership journeys—an interactive component of the handbook! | 40m 21s | ||||||
| 2/26/25 |  Shifting from Reactive to Proactive ADA Compliance | How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal stakes of non-conformance, and why universal design is the key to a more inclusive digital future. | 39m 12s | ||||||
| 2/13/25 |  How Performance TV is Transforming Higher Ed | Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital advertising is changing the game for student recruitment and retention. They tackle marketing myths, explore the impact of CTV, and share real-world success stories that prove why higher ed must innovate—or risk falling behind. | 54m 51s | ||||||
| 1/30/25 |  Beyond the Search Cliff | The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods. Kevin Tyler, Jenny Petty, and Emily Smith explain what this means for colleges and universities—and how AI recruiters, authentic storytelling, and smarter marketing strategies can help institutions stay competitive. From the rise of adult learners to the impact of privacy laws, this conversation dives into the future of enrollment and what schools need to do now to adapt. | 43m 44s | ||||||
| 1/16/25 |  Community College — America’s Best-Kept Promise | What makes community colleges America’s best-kept secret? Kevin Tyler and Devin Purgason explore the future of higher education, from AI’s role in student engagement to the growing impact of micro-credentials. Institutions such as Forsyth Tech are shaping the future of learning through innovation and personalization. | 33m 15s | ||||||
| 12/10/24 |  Finding Opportunity Amid Politicization | Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration. | 37m 43s | ||||||
| 12/5/24 |  Shifting Landscapes – The Future of Study Abroad | Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains. | 42m 18s | ||||||
| 11/14/24 |  Got Education? - Reframing the Value of Higher Ed | Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education. | 41m 45s | ||||||
| 10/10/24 |  Start Small, Start With One Place. | Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world. | 26m 23s | ||||||
| 4/25/24 |  Want High Student Satisfaction? Well, Who’s Going to Deliver It? | Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction. | 44m 46s | ||||||
| 4/11/24 |  In a Word-of-Mouth Business, No One Shares Average | Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages. | 32m 34s | ||||||
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