The Search Party is Over: Seth Odell on AEO and Life After SEO

About this episode

Seth Odell discusses the impact of AI on search and its implications for higher education marketing.

In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery platforms change how prospective students find information, institutions must rethink traditional enrollment strategies. Odell shares insights on branding, digital visibility, and why colleges can no longer rely on conventional SEO alone to reach future students.

People in this episode

Guest: Seth Odell

Topics covered

• AI
• search transformation
• higher education marketing
• enrollment strategies
• branding
• digital visibility

Keywords

• zero-click search
• AI-generated answers
• discovery platforms
• conventional SEO

Mentioned in this episode

Books & works: The Search Party is Over

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