
Episode 013 - Chris Ulmer, Crystal Coast Graphics
From History of Wrap by Brice Shepherd
February 23, 2026 · 31 min
About this episode
Chris Ulmer discusses his journey from a small sign shop to a leading custom graphics provider on the East Coast.
In this episode of The History of Wrap, I sit down with Chris Ulmer of Crystal Coast Graphics to talk about his evolution from running a small local sign shop to becoming a full-service custom graphics powerhouse on the East Coast. Chris shares how his team built a reputation for quality and creativity while navigating the challenges of scaling, hiring, and staying ahead of industry trends. He opens up about the lessons learned from early struggles, the importance of finding the right people,...
People in this episode
Host: Brice Shepherd
Guest: Chris Ulmer
Topics covered
- custom graphics
- business evolution
- sign shop
- industry trends
- scaling challenges
Keywords
- graphics
- business growth
- signage
- entrepreneurship
- quality
- creativity
- hiring
Mentioned in this episode
Organizations: Crystal Coast Graphics
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