Building Beauty From the Ground Up With Lithe Beauty

About this episode

The episode features an interview with Linda and Matt Secondi, co-founders of LITHE BEAUTY, discussing the intricacies of building a beauty brand.

In this episode of Hitting Pan , we sit down with Linda and Matt Secondi , co-founders of LITHE BEAUTY , to unpack what it really takes to build a beauty brand from the ground up. From identifying gaps in the market to creating thoughtfully formulated products, the power couple shares the realities of launching a brand as partners: balancing creativity, business strategy, and vision. We dive into the inspiration behind LITHE, the importance of intentional ingredient choices, and how modern consumers are reshaping the beauty landscape. Whether you’re a beauty founder, creator, or product lover, this episode offers honest insights into entrepreneurship, innovation, and building a brand that truly resonates. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: IPSY

Guests: Linda Secondi, Matt Secondi

Topics covered

• beauty brand building
• entrepreneurship
• product formulation
• market gaps
• consumer trends

Keywords

• beauty brand
• entrepreneurship
• product development
• market analysis
• ingredient choices

Mentioned in this episode

Organizations: LITHE BEAUTY, IPSY