12 // Self-Distribute Or Surrender Your Film an Update.

12 // Self-Distribute Or Surrender Your Film an Update.

From Hollywood is Dead by Tyler Lockamy of Archetype Pictures

February 12, 2026 · 37 min

About this episode

The episode discusses the self-distribution of the sci-fi thriller 'The Dresden Sun' and the strategies employed to promote it.

Send us Fan Mail What happens when you finish a labor-of-love sci‑fi thriller and the industry that’s supposed to elevate it feels cold to the touch? We open the curtain on The Dresden Sun’s release and share exactly how we took control: touring independent theaters, designing a smart digital window, and building momentum with creators who believed in the work. No middlemen manufacturing “marketing spend,” no vanishing receipts—just a focused plan to get a Christina Ricci–led indie in front o...

People in this episode

Host: Tyler Lockamy

Topics covered

  • self-distribution
  • independent film
  • sci-fi thriller
  • film release
  • marketing strategy

Keywords

  • self-distribute
  • film release
  • independent theaters
  • digital window
  • marketing

Mentioned in this episode

Books & works: The Dresden Sun

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