Home Care Marketing & Sales Mastery by Approved Senior Network®

Send us Fan Mail Trust isn’t a tagline; it’s the feeling people get when every touchpoint tells the same story. We walk through a proven system to make your field presence and your online footprint mirror each other so social workers, adult children, and partners recognize you instantly and feel safe referring. From the first phone greeting to the About page photo, from a table at a senior fair to your Google Business cover image, consistency turns interest into action. We start with a clear...

Send us Fan Mail The moment you step through the door for a holiday visit, everything feels different: expired food in the fridge, untouched meds, slippery steps, and a parent who seems a little more confused than the last FaceTime. That’s the recognition moment countless families experience in December—and the exact point where a responsive, empathetic home care agency can make all the difference. We dive into a practical playbook for meeting families where they are right now. You’ll hear h...

Send us Fan Mail Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mir...

Send us Fan Mail Trust isn't optional in home care—it's everything. When families search for care providers, the overwhelming majority look to online reviews as their north star. A staggering 94% of consumers consider these reviews trustworthy guides in their search for senior care services, with most expecting at least five reviews before they'll even consider a provider. The math is beautifully simple: more quality reviews lead directly to more qualified leads choosing your agency over com...

Send us Fan Mail The most successful home care agencies don't choose between digital marketing and in-person relationship building – they master both. This comprehensive strategy session reveals why combining these approaches is essential for maximizing private pay revenue in today's market. The digital landscape has transformed how families find home care. Even when receiving professional recommendations, 95% of families will research your agency online before making contact. Your website, ...

Send us Fan Mail Trust is the foundation of successful home care marketing, but brand recall seals the deal. When discharge planners face walls lined with identical brochures from countless agencies, what makes yours the one they remember and call? Our panel of seasoned home care experts dives into the strategies that convert marketing efforts into actual census growth. From structured territory planning using Medicare.gov's facility directory to perfectly timed Google review requests (hint:...

Send us Fan Mail When a loved one receives an Alzheimer's diagnosis, families often feel overwhelmed and uncertain where to turn. For home care agencies serving these families, having the right resources and training can make all the difference in providing compassionate, effective care. That's where the Alzheimer's Association comes in. In this enlightening conversation with Claire Corwin, Program Director of the Alzheimer's Association, we uncover the wealth of free resources available to ...

Send us Fan Mail Ever wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers. Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and f...