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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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On the show
Recent episodes
Ep 37: Why big agencies drain your money & tank results
Apr 20, 2026
23m 48s
Ep 36: Exactly why local ads are different (and so much better) than online ads
Apr 12, 2026
25m 49s
Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses
Apr 9, 2026
26m 19s
Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
Apr 9, 2026
22m 52s
Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year
Apr 9, 2026
31m 29s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/20/26 | Ep 37: Why big agencies drain your money & tank results | If you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll hear real stories from clients like Robert, Danielle, and Alyssa who went from wasted ad spend and garbage leads to more business than they could handle — after ditching the agency model and learning the strategy themselves. Walk away knowing exactly wh... | 23m 48s | ||||||
| 4/12/26 | Ep 36: Exactly why local ads are different (and so much better) than online ads | 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Local ads aren't just "online ads but smaller" — they work completely differently, and that difference is working in your favor. In this episode, Nicole breaks down the 4 specific reasons local business owners have a built-in advantage when it comes to Facebook and Meta ads that online businesses simply can't replicate. You'll walk away understanding why your budget ... | 25m 49s | ||||||
| 4/9/26 | Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses | 🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Danielle owns a premium residential cleaning ... | 26m 19s | ||||||
| 4/9/26 | Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town | 🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Anna and her husband run a handyman and remodel... | 22m 52s | ||||||
| 4/9/26 | Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year | 🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Anna and her husband run a handyman and remod... | 31m 29s | ||||||
| 3/24/26 | Ep 33: I've Audited 100+ Business Ad Accounts - Here's What I Found | After auditing hundreds of ad accounts and running a group program with 200+ local business owners, Nicole's seen exactly what separates the ads that flop from the ones that take off. In this episode, you'll learn the five most common Facebook ads mistakes local service businesses make — and the five things the most successful accounts all have in common. You'll walk away with a clearer picture of what's holding your ads back and what simple shifts can start generating real leads. Whether you... | 36m 10s | ||||||
| 1/29/26 | Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results | In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch. I walk you through the five biggest changes I made compared to my previous launches, including: How I separated organic vs. paid traffic (and why I’ll never go back)The private podcast I used to warm up cold leadsHow I’m rethinking thank you pages and email deliverabilityMy honest... | 24m 02s | ||||||
| 1/26/26 | Ep 31: My complete launch strategy step by step | What if your launches didn’t feel like a gamble anymore? In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900 in profit after ad spend… to my sixth launch that brought in over $60,000 in profit with a 4–6x return on ad spend. Same offer. Same core framework. Very different results. And the difference wasn’t luck, talent, or some secret tactic no one’s talking about. It was reps.... | 20m 58s | ||||||
| 1/22/26 | Ep 30: My Exact Ad Strategy for 2026 | In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025. Book a call for DFY month to month ad services - https://tidycal.com/mp0lnv3/discovery Purchase your ready-set-launch VIP week - {link here} If you’ve ever felt stuck, overwhelmed, or like you “don’t have a strategy,” this one’s for you. I walk you through the mindset that has guided my entire marketi... | 23m 59s | ||||||
| 1/19/26 | Ep 29: My Goals for 2026 | This episode feels vulnerable… and a little scary to share. Today I’m walking you through my big, bold 2026 goals — personal, financial, and business — and exactly how I plan to hit them without burning out, overworking, or losing the life I’ve built. My word for 2026 is expand. Not hustle harder. Not do more. Expand what’s already working. In this episode, I share: Why I chose expand as my word of the yearMy personal goals around health, energy, travel, and regulationThe systems ... | 12m 38s | ||||||
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| 1/15/26 | Ep 28: Why Visibility Should Be Your Main Focus in 2026 as a Local Business | If your local business isn’t growing the way you want it to, there’s a good chance this is the real problem: Not enough people know you exist. In this episode, I’m breaking down 3 reasons visibility should be your #1 focus as a local business owner in 2026 — and why most businesses struggle with leads and sales because they try to skip this step entirely. I share: Why visibility is the real growth bottleneck for local businessesHow consistent visibility creates momentum (and why momentum chan... | 18m 50s | ||||||
| 1/8/26 | Ep 27: Five Ways to Boost Your Local Ad Conversions | If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you. Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clients (not just clicks, likes, or “interest”). I’ve worked with 120+ local business owners inside my ads program, plus hundreds more through done-for-you services and strategy sessions. And I can confidently tell you this: ads do work — but only when a few key pieces are i... | 15m 01s | ||||||
| 1/4/26 | Ep 26: 8 Business Lessons I Learned in 2025 | 2025 changed everything for my business. Revenue more than doubled. My audience exploded. My team expanded. And honestly? I grew more this year as a CEO and leader than any year before. In this episode, I’m breaking down the 8 biggest business lessons I learned in 2025 — the real ones. Not the fluffy, recycled advice. The lessons I had to learn the hard way so you don’t have to. We’re talking about: Why investing more (time and money) actually speeds up growthHow systems create freedom — not ... | 26m 53s | ||||||
| 12/24/25 | Ep 25: Local Marketing Predictions for 2026 | AI will hurt you more than it will help you | In this episode of the Hometown Advantage Podcast, I’m sharing part three of my 2026 local marketing predictions — and it’s one a lot of local business owners need to hear. In an AI-saturated world, faceless marketing is no longer converting. Polished graphics, stock photos, generic copy, and AI-written captions might look “professional,” but they’re quietly killing your results. People trust people. And trust is the real currency behind ads that actually convert into clients. I break down: W... | 15m 43s | ||||||
| 12/24/25 | Ep 24: Local Marketing Predictions for 2026 | Part 2: You can't outsource your ads...yet | In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration. I break down what actually happened when I was troubleshooting a Meta ads bug for a client (yes… on Christmas Eve), why no agency, freelancer, or tactic can save your business if you’re not leading the strategy, and how this same mistake shows up for so many local b... | 22m 34s | ||||||
| 12/23/25 | Ep 23: Local Marketing Predictions for 2026 | Part 1: The death of consistency | Join the 2026 Local Ad Strategy Session here: www.nicoleeldridgemedia.com/localads If you’ve ever told yourself “I just need to be more consistent on social media,” this episode is your permission slip to stop believing that. In this episode of the Hometown Advantage Podcast, I’m breaking down why consistency as we’ve known it is officially dead for local businesses in 2026 — and why that’s actually great news for you. I’m sharing real client stories, real ad results, and exactly what I’m s... | 15m 03s | ||||||
| 12/15/25 | Ep 22: Behind-the-Scenes: Top 5 Local Ad Strategies I’m Seeing Work Right Now | In this episode of the Hometown Advantage Podcast, I’m taking you behind the scenes on the real Meta ad results my clients are getting right now — and the exact things happening inside their ads (and their businesses) that are making them successful. I’m sharing what’s working in local ads heading into 2026, including: how to choose a clear front-end offer, why Meta lead forms are converting better than they used to (hello $15 leads 👀), why real people on camera is non-negotiable, what “creat... | 29m 08s | ||||||
| 10/25/25 | Ep 21: Hometown Advantage September Launch Debrief | 📊 Launch Debrief: How I Drove 1,500 Leads and 31 Sales for Hometown Advantage Today I’m taking you behind the scenes of my most recent launch for Hometown Advantage—my local-ads program with 4 months of mentorship inside our Slack community. I’m sharing exactly what I spent, what converted, what didn’t, and the moves I made to protect (and lift) conversion rates in a “trust-recession” market. You’ll hear: 🎯 Offer & price: $1,700 for 4 months of support (no payment plan upcharge)📈 Results:... | 18m 33s | ||||||
| 10/15/25 | 3 Ways I've Scaled my Business Using Ads: Part 3 | Low Ticket Offers | 🧩 Part 3: The Low-Ticket Funnel That Pays for Your Leads (and Fuels Bigger Sales) We’re wrapping the series with my favorite strategy: low-ticket offer funnels. I’m breaking down what actually makes them work in 2025, how they differ from free lead magnets, the exact five pieces you need dialed in, and my real numbers (ad spend, revenue, profit, and conversions). You’ll learn: ✅ Why low-ticket is quality over quantity—and not your primary revenue source on the front end 🧠 The 5 must-ha... | 19m 39s | ||||||
| 10/15/25 | 3 Ways I've scaled my business using ads: Part 2 | Evergreen Webinar Funnel | 💰 The Evergreen Funnel That Scales My Business on Autopilot In this episode, I’m breaking down the second way I’ve scaled my business this year — using an evergreen funnel that brings in leads and sales every single day. If live launches feel too chaotic or stressful, this one’s for you. I walk through exactly how my funnel works, what makes it convert, and the small tweaks that helped me consistently see a 3X return on ad spend — completely in the background. You’ll learn: ⚙️ What an e... | 13m 00s | ||||||
| 10/15/25 | 3 Ways I've Scaled my Business Using Ads: Part 1 | Live Launches | 🚀 3 Ways I’ve Used Facebook & Instagram Ads to Scale My Online Business in 2025 In this episode, I’m kicking off a 3-part series where I’m breaking down the exact strategies I’ve used to grow my online business with ads this year — starting with live launching. You’ll learn: 💡 The difference between live launching, evergreen webinars, and low-ticket funnels 📈 Why I recommend live launching first (especially for coaches and course creators) 💰 How I set my launch revenue g... | 21m 17s | ||||||
| 9/24/25 | Ep 17: Automation & Follow Up to Have in Place with Your Ads w/ Guest Expert Dr. Maddy Roth | From Referrals to Multiple Clinics: How Ads + Automations Fueled Dr. Maddie Roth’s Growth Today I’m joined by the amazing Dr. Maddie Roth—pelvic floor physical therapist, multi-location clinic owner, and self-proclaimed Automation Queen (the perfect match to me being the Ads Queen 😉). Maddie shares how she went from struggling to get referrals as a cash-pay PT to scaling her practice into multiple clinics across Michigan—with the help of Facebook ads and a powerful follow-up system. We dive i... | 36m 40s | ||||||
| 8/28/25 | Ep 16: Client Spotlight! Alyssa's Journey learning Local Ads | Ever feel like you’re posting on social media but it’s just going into the void? In this episode of Hometown Advantage, you’ll hear how Alyssa, who runs marketing for a renovations and cabinetry company in Canada, turned things around with simple local ads. Her story is proof that you don’t need a massive budget or fancy strategy to get real results—like landing projects worth over $50,000 from a single visibility ad. You’ll learn: ✨ Why stock photos and generic agency posts don’t move ... | 42m 50s | ||||||
| 7/29/25 | Ep 15: Behind the scenes of my Hometown ADvantage launches | Ever wondered what it really takes to launch and scale a group program? In this special behind-the-scenes episode of Hometown Advantage, I’m peeling back the curtain on the growth of my signature program—from three sales to multi-five-figure launches (and all the messy middle in between). Whether you're a local business owner curious about the online world or a course creator navigating your own launches, this episode is for you. I’m walking you through: ✨ What I spent on ads in each la... | 32m 36s | ||||||
| 7/22/25 | Ep 14: 4 Content Shifts that will Transform Your Local Marketing Results | Are you doing all the things on social media and still wondering why it’s not bringing in clients? 👉 Posting every day 👉 Sharing in Facebook groups 👉 Boosting random posts 👉 Following influencer marketing advice… ...but still hearing crickets? In this episode of Hometown Advantage, I’m breaking down 4 content strategy shifts every local business owner needs to make if they actually want social media to work for their business. These are the exact shifts I help my ad cl... | 14m 46s | ||||||
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