The Business of Being a Quarter Horse Girl by Endure Gold Killer Fly & Mosquito Control

About this episode

This episode features two female entrepreneurs discussing their journeys in creating high-quality equestrian gear.

In the horse world, "aesthetic" only gets you so far. When you’re miles deep in the saddle or preparing a foal for the longe line, you need gear that survives the sweat, the dirt, and the daily grind. On today’s episode, we’re sitting down with two powerhouse female entrepreneurs who stopped waiting for the perfect product and decided to build it themselves. Whitney Lloyd , founder of MarkWest Denim , joins us to share her journey of creating the ultimate American-made riding jean. After years of frustration with denim that couldn’t keep up with the demands of a rider’s lifestyle, Whitney took the leap into manufacturing to prove that "premium" and "performance" belong in the same sentence. We also talk with Jessica Hanes , the founder of The Longe Line Lady . What began as a personal passion for breeding and the longe line class quickly evolved into a thriving business. Jessica opens up about the financial realities of the show industry and how she turned a need for high-quality, functional rope gear into a brand trusted by horsemen across the country. In this episode, we dive into: Identifying the Gap: How to know when your "frustration" is actually a business opportunity…

People in this episode

Guests: Whitney Lloyd, Jessica Hanes

Topics covered

• entrepreneurship
• horse gear
• American-made products
• business opportunities
• equestrian lifestyle

Keywords

• quarter horse
• riding jeans
• equestrian business
• horse gear
• female entrepreneurs

Sponsors

Endure Gold Killer Fly & Mosquito Control

Mentioned in this episode

Organizations: MarkWest Denim, The Longe Line Lady

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