171 REHEATED: Trusting your instincts during times of growth and change with Ali Faulkner of AEF Interiors

About this episode

Ali Faulkner discusses the importance of trusting instincts and strategic growth in the interior design business.

This replay episode brings back a great conversation with Ali Faulkner of AEF Interiors about what it really looks like to grow an interior design business with intention. Ali shares how she built her firm by leaning into process, trusting her instincts, and making thoughtful investments in support before the results were fully visible. Rebecca and Shaun talk with Ali about balancing strategy with gut instinct, using Instagram as both a marketing and educational tool, and why community matters so much when you are scaling a design business. From hiring help for social media to building referral relationships with other designers, architects, and builders, this episode is packed with practical insight for designers navigating change and growth. In this episode they discuss: Why trusting your instincts can be just as important as relying on the numbers when making growth decisions How Ali positioned AEF Interiors around process instead of aesthetic alone What happened when she invested in social media support and why Instagram became a major lead source Why organic content can attract both ideal clients and fellow interior designers How networking with architects, builders…

People in this episode

Hosts: Rebecca, Shaun

Guest: Ali Faulkner

Topics covered

• business growth
• interior design
• trusting instincts
• social media marketing
• community building

Keywords

• interior design
• business growth
• social media
• networking
• community

Mentioned in this episode

Organizations: AEF Interiors

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