
Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇦🇺AU · Marketing#1475K to 30K
- 🇳🇿NZ · Marketing#4110K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
4.5K to 18K🎙 Daily cadence·32 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
15K to 60K🇦🇺50%🇳🇿50% - Active Followers
Loyal subscribers who consistently listen
6K to 24K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
She Built a Brand World Around Her Podcast AND Hit 20K Subscribers Doing It with By Kayleigh
Jun 23, 2026
52m 01s
Why You Sound Different on Mic Than in Real Life with Voice Coach Sally Prosser
Jun 16, 2026
1h 01m 08s
Why Most Huge Podcasts Make No Money with Tom Noske
Jun 9, 2026
54m 27s
20,000 Followers in 6 Days. What you need to do Before (and After) you go Viral
Jun 2, 2026
17m 00s
Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith
May 26, 2026
51m 23s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() She Built a Brand World Around Her Podcast AND Hit 20K Subscribers Doing It with By Kayleigh | If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world. Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership community, and a personal branding framework pulled directly from studying celebrities. In this episode, Kayleigh breaks down why the strategy most podcasters use to grow is actually working against them and what the biggest names in pop culture do instead. We chat about: 🎙️ The real reason why copying what's already working is the fastest way to stay invisible 🎙️ What a "brand world" is and how to start building one today 🎙️ The YouTube data that shows exactly what your audience wants to hear… and doesn’t 🎙️ Why your visual is your in-real-life hook and how a mullet booked more jobs 🎙️ What your brand's magic only appears when you stop being who you think you should be You’ll hear: 3:35 - What do you talk about for 200 episodes and how do you know when it's time to change direction 5:07 - How do you find your identity on a platform where everyone already seems to have it figured out 6:40 - Why your data is the key to unlocking what your audience actually wants to hear 7:37 - The two things that decide whether someone ever watches your video 13:37 - What actually makes a video go viral. And how much of it is really in your control 16:58 - How do you grow two completely different audiences without one destroying the other 24:16 - What is a brand world and how do you know if you're already inside one 35:15 - How do you become the celebrity of your niche without being famous 38:35 - What is an in-real-life hook and how does a mullet explain everything about personal branding 47:40 - Why having an opinion is the one thing most podcasters are scared to do To see exactly how Kayleigh has built her brand world, you can find her on Youtube: https://www.youtube.com/@by.kayleigh Instagram (https://www.instagram.com/bykayleighpodcast/) And listening her on By Kayleigh Podcast on Spotify (https://open.spotify.com/show/3Aylj79yaYpG7aOnMUDz0V?si=098cbc7d3c604f92) or Apple (https://podcasts.apple.com/gb/podcast/a-podcast-by-kayleigh/id1676257018) Grace Miller Part 1 episode on Spotify (https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=DwwCvmRLTKaP47LZaHDlgg), Apple (https://podcasts.apple.com/au/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578) or Youtube (https://youtu.be/v32vjCgywMw) Grace Miller Part 2 episode on Spotify (https://open.spotify.com/episode/17x2NmcLijtu3RUg8HWexR?si=ssja5DggRx-j81PyVmfSaw), Apple (https://podcasts.apple.com/au/podcast/every-podcast-needs-these-3-things-to-grow-with-grace/id1840086977?i=1000766302898) or Youtube (https://youtu.be/aSoWhoST2dA) Tom Noske episode on Spotify (https://open.spotify.com/episode/6INN0ctde2hED5ASTIc8kw?si=536jpS0iSxO8-ow8naRJzg), Apple (https://podcasts.apple.com/au/podcast/why-most-huge-podcasts-make-no-money-with-tom-noske/id1840086977?i=1000771911372) or Youtube (https://youtu.be/sH7hEyVE-Ww) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 52m 01s | ||||||
| 6/16/26 | ![]() Why You Sound Different on Mic Than in Real Life with Voice Coach Sally Prosser | Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say? Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators. Sally has worked with spokespeople, executives, and creators to help them find and own their unique voiceprint. Not a polished, scripted version of someone else, but a refined, confident version of themselves. We chat about: 🎙️ Why your voice changes the moment the mic goes on (and what to do about it) 🎙️The belief, body, breath framework that shapes your sound before you even speak 🎙️How rising inflection and vocal fry are undermining your credibility without you realising 🎙️The voice warmup every podcaster should be doing before they hit record 🎙️What your voiceprint actually is and how to find yours You’ll hear: 0:00 - Why people lose their voice the moment the mic goes up 9:03 - The voice warmup every podcaster should do before recording 12:10 - The belief, body, breath framework, you need to know 15:54 - What rising inflection is doing to your credibility 34:59 - Why you should never wait until your voice is perfect to start your podcast 38:16 - What vocal fry is and how to stop it 51:57 - The tease and land technique that will improve your interviewing 56:45 - What a voiceprint actually is and the four elements 1:00:00 - The one daily habit you can start today to build your voice Follow Sally over at @sallyprosservoice on Instagram and Sally Prosser on LinkedIn (https://www.linkedin.com/in/sally-prosser/). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 1h 01m 08s | ||||||
| 6/9/26 | ![]() Why Most Huge Podcasts Make No Money with Tom Noske | What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and never recovered. We chat about: 🎙️ Why building an audience and building a business are two completely different things 🎙️ How to set up a studio that looks incredible with what you already have 🎙️ The one pricing decision Tom made mid-launch that changed everything 🎙️ Why your personal brand is a thermostat, not a sales funnel Follow Tom over @tomnoske (https://www.instagram.com/tomnoske/) and join time to build here (https://www.timetobuild.live/) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 54m 27s | ||||||
| 6/2/26 | ![]() 20,000 Followers in 6 Days. What you need to do Before (and After) you go Viral | 20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready. Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them. I'm breaking down the 3 things you need to do before you go viral so that every single one of those new followers has a reason to stick around and the three things to do after you have that viral moment to bring them into your world. We cover: 🎙️ The three things you need to have in place before you go viral 🎙️ The one mistake people make with their links every time 🎙️ What to post the moment a reel takes off to keep new followers in your world 🎙️ The one simple thing 99% of creators never do that will make people share your podcast with their friends Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 17m 00s | ||||||
| 5/26/26 | ![]() Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith | You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about: 🎙️ What it takes to build a podcast people care about 🎙️ How to make your podcast stand out in an oversaturated market, 🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast You’ll hear: 0:00 - Why Daniel thinks the word “podcast” is holding creators back 5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform 13:18 - The process behind building one of Australia’s top podcasts 21:13 - Why your episode length and format could be the reason people stop listening 22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche 26:00 - The show he’s working on right now that’s unlike ANYTHING else 31:16 - What are the top 1% of podcasters doing that others aren’t? 35:50 - The types of content you should be posting (that aren’t just clips of your show) 37:58 - How Daniel got Gary Vee on his podcast! 47:49 - The shows Daniel keeps coming back to 49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/) or visit his agency Head On at www.headon.agency Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 51m 23s | ||||||
| 5/19/26 | ![]() From 0 Followers to Hundreds of Thousands of Views with Lu and Loz from Ready or Not | How do you grow a show when you start with 0 followers and no personal brand? Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week. But then after diving into the data they noticed one number just didn’t’ add up. So they changed their strategy … Now they get thousands of views on every reel, their audience co-create their shows and today they’re sharing exactly what they pay attention to now every single week and all of the things they wish they knew years ago. We chat about: 🎙️ What type of episode grows your show (and builds cult audiences) the fastest 🎙️ The best way to secure partnerships when you are just starting out 🎙️ How to leverage AI, trial reels and social media to grow your podcast Follow Ready Or Not over at - https://www.instagram.com/readyornot.pod/ Follow Lucinda here - https://www.instagram.com/lucindamckimm_/ And Loz here - https://www.instagram.com/laurentreweek_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 54m 26s | ||||||
| 5/12/26 | ![]() 200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s | Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. We chat about: 🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear: 0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differently if she started her podcast again today 56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+) 57:02 - Her one piece of advice that she wants every podcaster to hear Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/) Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078), YouTube (https://www.youtube.com/@thepsychologyofyour20s) or Netflix (https://www.netflix.com/title/82670765)! If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE). If you’re ready to take action from this episode - Download the Debrief here - Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 48m 55s | ||||||
| 5/5/26 | ![]() Every Podcast Needs THESE 3 Things to Grow with Grace Miller from Diary of a CEO - PART TWO | What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers. If you haven’t listened yet head over to Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578 Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694 Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK Today we’re talking about 🎙️What social platforms that have driven the most growth for Diary of a CEO 🎙️How the team are using AI tools (this will surprise you!) 🎙️Should you script your podcast? 🎙️The ideal length of time for YOUR podcast Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast | 44m 54s | ||||||
| 4/29/26 | ![]() BTS of Diary of A CEO, Billions of Views and 16 MILLION YT Subscribers with Grace Miller - PART ONE | What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _* You’ll hear Chapters 00:00:00 Why we got Grace Miller on the show 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests) 00:05:45 What you can learn from Taylor Swift about podcasting 00:08:22 Where to start if you want to build a culture of experimentation 00:10:07 How to use end screens to get more views on Youtube 00:11:52 The three things the foundation of every great show has 00:12:58 How to make your podcast memorable 00:14:35 If you want new listeners to stay you need to do this 00:20:15 Should you have NEW topics and guests all the same time? 00:23:35 Why Diary of A CEO removed microphones 00:26:25 What Grace would do first if her first objective is to grow a podcast 00:28:58 The best social strategies for podcasting 00:30:43 What Grace and the Diary of A CEO team did to build community early on 00:34:26 Where you should focus in 2026 00:35:08 How to build a community even if you have ZERO followers 00:36:30 Using AI to help you grow your social media and podcast 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation 00:40:20 The #1 Rule for creating thumbnails 00:41:42 Why just copying someone elses thumbnail doesn’t work 00:45:32 The best strategy for Youtube that most people don’t know about 00:50:27 Do shorts hurt your main channel? 00:51:22 How to get people to watch your long form content 00:54:40 What’s coming up next week Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast | 54m 46s | ||||||
| 4/21/26 | ![]() The $5Mil DM Strategy: How Creators Are Making Money Without Big Audiences with Natasha Willis | Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about: 🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts You’ll hear: 0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think) 2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list 6:23 - Is using AI for DMs going to impact the relationship you have with the audience? 8:23 - Don’t make this mistake with AI automations 11:47 - What else you could be using your DMs for 15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy? 17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer 21:22 - Which is better: reels or carousels? 22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service 25:54 - How do you use freebies as someone with a high ticket offer 28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago 31:06 - How has people’s behaviour towards AI and automations changed? 33:03 - This business owner has generated over $5million sales from DMs 33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X 37:10 - What podcast Natasha keeps coming back to and why DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 39m 24s | ||||||
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| 4/14/26 | ![]() Most Podcasters Make These Mistakes (Live Podcast Audit) | You can have the best podcast in the world … but it’s a complete waste of time if no one can find you. This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode. Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another one and focus on the content instead. Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 18m 27s | ||||||
| 4/7/26 | ![]() 9x Founder - What most podcasters get wrong about building a brand | Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears. This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination is the only thing truly standing between you and a global brand. You’ll hear: 🎙️ The transition from solopreneur to "9-times founder" and the lessons learned along the way 🎙️ The "Three Cs" (Connect, Collaborate, Create) and how to bake community into every touchpoint of your business 🎙️ Why you need to treat your podcast (and your content) like a professional media outlet to cut through the noise in 2026 You’ll hear: 0:00 - How Katie went from a 19-year-old founder to launching nine successful businesses 3:15 - The Three Cs framework: Connect, Collaborate, and Create 7:45 - How to interview high-level guests without the help of AI 12:20 - Why "yesterday's news" is your best friend when overcoming imposter syndrome 21:30 - The 3-second rule for hooks and why your "Hey guys" intro is killing your retention 29:55 - Understanding "pattern disruption" and the strategic placement of ads 37:20 - Why moving before you're ready is the only way to beat the "AI creators" to the punch 45:10 - Why live meetups and private forums are the biggest builders of business in 2026 Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 43m 23s | ||||||
| 3/31/26 | ![]() How to Get FREE PR (And Interviewing Kim Kardashian!) with Heidi Anderson | What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal? Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too. You’ll learn: How to find the angle that makes journalists say yes The one-sentence pitch that landed a client on national TV What to say in your pitch (and your follow up) Which publications YOU should pitch to in 2026 You’ll hear Find Heidi over at IG @_heidianderson (https://www.instagram.com/_heidianderson/), Facebook (https://www.facebook.com/therealheidianderson/) and her website https://www.heidileeanderson.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 1h 01m 23s | ||||||
| 3/24/26 | ![]() The Algorithm Has Changed. How to Grow on Apple, Spotify & Youtube in 2026 | We’ve landed podcasts on the charts with 300 downloads. Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm. Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics. Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 21m 37s | ||||||
| 3/17/26 | ![]() 30 Million Downloads … This is what Melissa Ambrosini Does Differently | Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready. Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top. This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes. We chat about: 🎙️The transition from "the stage" to "the mic" and how to own your unique voice 🎙️The non-negotiable role of consistency in building a top-ranking global show 🎙️Building a sustainable production rhythm that prevents creator burnout You’ll hear: 0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space 6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years 14:15 - How to keep showing up when the growth feels slow 21:30 - How to use AI without losing your magic 29:55 - What it actually looks like behind the scenes to produce a world-class podcast 37:20 - Melissa’s advice for podcasters who are afraid of what people will think 44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace 53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/ Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 36m 34s | ||||||
| 3/10/26 | ![]() Why Guests Might Be Holding Your Podcast (and you) Back with Zachary Owings | He sent Gary Vee a message … and 30 minutes later got a job interview. Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance. He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect. Especially when it comes to guests. We chat about: 🎙️How to build a podcast community that buys from you (not just listens) 🎙️Whether YOU should have guests on your show 🎙️What you need to include in your cold outreach if you want people like Gary Vaynerchuk to respond Listen to The Real O Show on Apple (https://podcasts.apple.com/us/podcast/the-real-oshow-podcast/id1634513051) & Spotify (https://open.spotify.com/show/51DacIVT9XnmaKnrvG4zCB) Or watch on Youtube here - https://www.youtube.com/watch?v=zyiN4V2yTfQ Follow Zachary & Joshua on Instagram here - https://www.instagram.com/therealoshow_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 54m 23s | ||||||
| 3/3/26 | ![]() How to Get Brand Deals Before You Have 1,000 Downloads with Madelyn from The Healthy Hustler | Most podcasters think they need thousands of downloads before a brand will take them seriously. Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before! Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode. There is a way to approach brands when you’re a smaller podcast but hardly anyone ever talks about it! This episode is a masterclass in how to show brands what you’re worth, how to price your deals and how to land partnerships before your download numbers look “impressive.” We chat about: 🎙️How to land brand deals before you have big download numbers 🎙️What most podcasters get wrong when pitching sponsors 🎙️How to make brands see the value in your show You’ll hear: 0:00 - How Madelyn built Healthy Hustlers to over 4 million downloads and why monetisation started way earlier than most people think 3:44 - How to start recording solo episodes when you feel awkward, nervous and like you’ve got nothing valuable to say 12:28 - What she’s learnt about podcasting after interviewing some of the biggest names 14:44 - How to land bigger names on your show (even if your podcast isn’t “big” yet) 18:46 - The scripting strategy she used to get Kayla Itsines saying “I’ve never spoken about this before” on her show 21:33 - One of the first things Madelyn did that saw HUGE growth in her podcast 25:50 - Doing series with other people on your podcast: how to leverage guest’s audiences 30:58 - What it’s like signing to a podcast network and things you need to be aware of 35:08 - The kind of brand deals most podcasters overlook (and why small shows are more powerful than they realise) 38:44 - How to pitch your dream brands 40:44 - The most important thing you need to get big brand deals + how to find what brands you’re aligned with 44:48 - The kinds of ads you can actually place in your podcast 49:50 - How to price your podcast to brands even if you have a small audience 54:27 - After 7 years of podcasting - how Madelyn keeps herself motivated to keep recording 58:18 - The podcast she loves right now and why she avoids consuming too much content in her own niche Follow Madelyn over at https://www.instagram.com/madelyncarafa/ and https://www.instagram.com/thehealthyhustlers/ Listen to The Healthy Hustlers on Apple - https://podcasts.apple.com/au/podcast/the-healthy-hustlers-podcast/id1400257108 or Spotify - https://open.spotify.com/show/0JbdhahNuAtoJlp4TPSGDt Find your human design here (https://www.myhumandesign.com/). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 1h 01m 55s | ||||||
| 2/24/26 | ![]() Why I chose Podcasting after 30 Years in Radio & Television with Myf Warhurst | You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe or even as Aunt Trixie in Bluey! But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast. We chat about: 🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way) 🎙️ What she had to uynlearn from radio to become a better podcaster 🎙️ The prep she does before every single episode 🎙️ The fear framework that stops most people from starting Want to see more behind the scenes? Follow Myf over at https://www.instagram.com/myfwarhurst/?hl=en and https://www.instagram.com/themomentwithmyf/?hl=en Listen to The Moment on Apple - https://podcasts.apple.com/au/podcast/the-moment-with-myf-warhurst/id1838865699 Spotify - https://open.spotify.com/show/5A6NnCMx4Or5zwywagmTZB or Watch on Youtube - https://www.youtube.com/channel/UCmeMYXPOW0j7rMIwjbrkkFA Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 47m 54s | ||||||
| 2/17/26 | ![]() Building Australia’s First Podcast Community Space with Arielle Thomas | Most podcasters don’t quit because they hate podcasting. They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it. It’s not easy. So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands. It’s a conversation about what a podcast looks like while you’re juggling everything else in your life, whether that’s running a business, working in a career, studying or just managing a busy life. We chat about: 🎙️ The resilience it takes to keep showing up when there’s no obvious way to tell if you’re on the right track 🎙️ Keeping a podcast running when some episodes hit and others don’t 🎙️ How podcasting can turn guests into adult friendships 🎙️ Building a team offshore to help with your production Want to hear more about the Clubhouse? Click here (https://www.cinemathom.com/clubhouse)or visit Cinema Thom at www.cinemathom.com If you want to follow along Arielle’s journey, head over to IG @arielle.thomas (http://www.instagram.com/arielle.thomas) and listen to the Process The Podcast on Spotify (https://open.spotify.com/show/2eK1rXpYWElkHaNpaZ7fkW?si=a146b88f71e14af4) or Apple (https://podcasts.apple.com/au/podcast/process-the-podcast/id1612441858). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 59m 01s | ||||||
| 2/10/26 | ![]() Why ‘Good’ Podcasts Stop Growing (And What the Top 1% Do Differently) | Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them? They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!) You’ll hear: 🎙️The one question to ask yourself before recording your podcast 🎙️Why Youtube is the biggest growth opportunity for podcasts right now 🎙️The reason podcast clips don’t work like they used to and what to do instead 0:00 - Why I’m recording this episode 1:57 - The pitch test for every podcast 3;48 - Can you re-brand your podcast? 4:26 - Why consistency alone isn’t enough 4:52 - The reason most seasonal podcasts never get the growth they deserve 5:39 - How to optimise for Youtube 6:52 - What to post on social media (and when) 9:48 - The secret all of the big podcasters use 12:24 - Your next step if you want to grow in 2026 Get the DEBRIEF here - https://project-c-2.kit.com/351e63aa1a If you’re ready to go all in on your podcast in 2026, I’m working with a VERY small group of creators …. send me the word MIC DROP www.instagram.com/alyciachapman_ and send you some more details And if you want to see an example of the pre-interview questions send me a DM with the word QUESTIONNAIRE at www.instagram.com/alyciachapman_ Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify (https://open.spotify.com/episode/6DyoOFbpvfQrueZG88x6qy?si=22609f01956f4eca), Apple (https://podcasts.apple.com/au/podcast/the-strategy-to-get-more-people-to-listen-to-your/id1840086977?i=1000735245312) or YouTube (https://youtu.be/87BTjW3YguQ?si=YUBYsmmiL87mTlA6). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast | 15m 00s | ||||||
| 2/3/26 | ![]() How Ruby Lee’s Podcast Has Generated MILLIONS (without heavy selling or launches) | Have you been wanting to monetise using your podcast but you have no idea where to start? Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content? How much should you even be charging? Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products. We chat about: 🎙️How to use your podcast to sell guides, courses, ebooks and more 🎙️Ruby’s strategy for getting people in her world (and it’s so much easier than you think) 🎙️What it actually looks like when your podcast, emails, and offers work together You’ll hear: 0:00 - What Flow State Business is and why Ruby’s audience wants to buy from her 04:08 - How Ruby’s podcast has generated millions (without heavy selling or launches) 05:16 - Strategies to help make your podcast part of your sales cycle 10:00 - Exactly what Ruby does to get her listeners realising they want to work with her 12:59 - How to identify your easiest low-ticket offer (even if you think you don’t have one) 19:46 - What should go inside a low-ticket guide and what to deliberately leave out 21:40 - You’ve made the offer… now what actually makes people buy it? 23:33 - The exact platforms Ruby uses to sell 29:28 - How Ruby brings in 400 new listeners in under 25 minutes 31:58 - The one word email strategy that gets an 88% open rate (and why it works) 42:44 - How Ruby use her Instagram stories to get her audience to buy her guides 46:36 - The process behind why Ruby chose her prices 49:24 - Tips on using your podcast to sell without it sounding salesy 54:08 - The episode format that brings Ruby the MOST sales (and it’s not even more work) 55:38 - What to do if you want to change your podcast topic without losing your audience 1:03:00 - Ruby’s advice for building an email list that actually converts 1:07:00 - Rapid fire: podcast habits, lessons, and what Ruby’s still learning Want more of Ruby? Listen to Ruby’s podcast Flow State Business on Spotify (https://open.spotify.com/show/5lPNUaTDpaydqlhrAlnUuw?si=d592ab6a819c4094), or Apple (https://podcasts.apple.com/nz/podcast/flow-state-business/id1384762015). Visit her website at www.flowstatebusiness.co or check out her IG @_rubylee_ (https://www.instagram.com/_rubylee_) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 57m 53s | ||||||
| 1/27/26 | ![]() Interviewing the Co-Founder of Netflix and The Secrets of Building a Podcast That Sells with Humble | Most podcasters dream small. They focus on the downloads and listens only. But what if there were more ways to get your audience involved on a much deeper, and personal level? The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests. They have retreats, merch, sponsored partnerships, and they do all of it through the lens of e-commerce marketing. Hannah is the Head of Partnerships at Shopify AU/NZ and Carmel has a decade worth of experience as a marketing consultant. And it SHOWS. We chat about: 🎙️ How to apply e-commerce strategies to your podcast and really stand out in your niche 🎙️ The tip to finding sponsorships that actually align with your audience (and without selling out) 🎙️ How they turned listeners into event attendees, email subscribers and people wearing their hats You’ll hear: 0:00 - Who Carmel and Hannah are and why their business backgrounds are instrumental to their success 04:01 - The criteria they use to choose podcast guests their audience will love 6:44 - How they prepare their guests before recording to make sure they get the best episode possible 8:25 - What they do behind the scenes to make sure the guests feel open and comfortable sharing their stories 10:25 - Why they made the decision to only do in person recordings (nothing online!) 13:50 - Exactly what they did to turn their podcast into a recognisable brand 20:31 - The trick to getting partnerships that are aligned with your brand 23:28 - Real examples of how brands can be integrated into your show without selling out for you audience 27:00 - Real figures - what is the minimum spend for a sponsorship on Humble Brags? 33:02 - How they get their podcast listeners to follow them on social media 36:47 - What podcasters should do before starting an email list 39:34 - Steal these strategies from their marketing ecommerce background! 45:28 - Carmel and Hannah’s favorite moments with their Humble Brags community 46:58 - How they split their responsibilities as co-hosts (without building resentment) 50:23 - What’s coming for Humble Brags in 2026 53:00 - Mic drop moments (rapid fire questions) Follow the podcast on IG @humblebrags_ (https://www.instagram.com/humblebrags_) or check out their mailing list pop up over on their website www.humblebrags.com.au If you’re ready to take action from this episode - Download the Debrief here - Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 1h 03m 45s | ||||||
| 1/20/26 | ![]() Advice from a Leading Podcast Producer That most podcasters miss | What does it really take to build a podcast that people come back to every single week? In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers. If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into your own show - then you’re going to want to listen to this one. We chat about: 🎙️How big shows decide what’s worth talking about (and what isn’t) 🎙️The editing choices that keep listeners engaged without them even noticing 🎙️How to think like a producer when you don’t have one You’ll hear: 0:00 - How Xander ended up producing BIG Australian podcasts 1:05 - What a real day in the life of a podcast producer looks like 2:33 - How podcast producers choose topics for episodes that will have the highest impact for their audiences 7:51 - How to think like a producer when you don’t have one 10:43 - How intentional big podcasts really are including a bonus social media hack! 14:10 - What gets cut in an episode and why it matters more than you think (you could be losing listeners doing this!) 16:23 - The podcasting organisation tool that Xander swears by 20:41 - Everything that happens when a guest goes on one of Xander’s shows + a tip on how to reduce your research time 26:25 - A radio lesson that can help you to build your podcast community 30:16 - How podcast monetisation works behind the scenes 33:14 - How to grow your audience when you’re starting from scratch 36:05 - The metrics that actually matter if you want to grow your show 39:15 - The best conversion tactic to move people from social media to your podcast 45:46 - Rapid fire questions! If you want to follow along with Xander online, head over to his IG @xanderrcross (https://www.instagram.com/xanderrcross/?hl=en) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 53m 27s | ||||||
| 1/13/26 | ![]() Taki Moore: The Secret to Getting People to Binge ALL of Your Content | Taki Moore is the coach to coaches. He’s worked with some of the biggest names in the coaching space (including Dan Martell, Maria Wendt, & Erika Cramer just to name a few) and has helped hundreds of coaches scale to seven figures. If you follow him on social media you might have seen he fired his entire sales team … and still added an extra $100k per month in recurring revenue. How? Content. Taki creates content that people want to watch, it’s entertaining, it’s FUN for him to create and it is completely designed to generate sales (without you even noticing. We chat about: 🎙️What makes content feel ADDICTIVE and how to make people binge your videos 🎙️The key to holding someone’s attention throughout your episodes 🎙️How to move listeners seamlessly across platforms 🎙️The piece of content Taki wishes he had started making YEARS ago You’ll hear: 0:00 - Why Taki has doubled down on YouTube content as his number #1 sales strategy (and why you should too) 6:00 - How replacing a sales team with content added an extra $100k in monthly recurring revenue 11:05 - The question Taki asks himself before creating anything 13:38 - An analogy about Kayne West and making content (I didn’t expect this one but it’s SO true) 15:09 - The reason short clips alone won’t grow your podcast… but what actually turns casual scrollers into listeners (and clients) 18:29 - “Brandwidth” - How to drive your audience to follow you on ALL of your platforms 21:47 - Taki’s Secret Formula: how he gets you to binge watch his content (STEAL THIS!) 25:08 - Is the age of building a brand by giving tips and tricks on social media over? What you should be doing instead 29:00 - How Taki decides what to talk about without a content calendar 35:56 - What podcasts does the coach for coaches listen to? 37:30 - The best advice Taki has ever received Find Taki on IG @takimoore (https://www.instagram.com/takimoore/?hl=en) or over on YouTube here (https://www.youtube.com/@TakiMoore). Watch how to create a banger piece of content here - https://youtu.be/tYu7HdJQwnk?si=q3WQySX_x3XBBx7x And how to get coaching clients daily here - https://youtu.be/WzhkRq6RT4o?si=gfqUxgQ7oxJyDD49 If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/09c290ca1b Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 40m 52s | ||||||
| 1/6/26 | ![]() How Kayla Itsines Built One of the Most Loyal Audiences in the World | If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her! Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community. In 2024 Kayla launched her podcast Sweat Daily where they had over 120 episodes drop in under a year! This episode isn’t just talking about how to build a community, we talk about creating content, how she overcame her nerves and what she still holds back from sharing today and what makes an incredible interview (as well as what not to do!) We chat about: 🎙️The lessons she learnt from starting her own podcast 🎙️What makes a great interview vs a terrible one (and how to make your guest feel comfortable!) 🎙️How she manages her content with a tiny team You’ll hear: 0:00 - Why we got Kayla Itsines on 1:30 - What Kayla shares that makes her community feel connected 3:43 - The one thing Kayla deliberately keeps private and why 6:05 - What you need to do if you want to have a great podcast 8:02 - The reason you need a WHY and how to show up through a tough moment 10:10 - What Kayla did to build community that is now BANNED 13:53 - What she does now 14:19 - How Kayla balances motherhood, social media and running successful businesses 15:15 - The app she uses to cut down her screen time 16:27 - The most important thing about building a community (and why you might struggle if you don’t have this) 18:39 - Kayla’s content team now 21:19 - How to navigate outgrowing your personal brand 22:36 - What makes a great interviewer (from someone who has been interviewed hundreds of times) 24:30 - What gives Kayla anxiety and how she manages it 27:06 - Starting her own podcast 30:48 - How Kayla prepped for interviews 32:16 - The one thing you should never do as an interviewer 36:19 - If someone was too scared to start but wanted their own podcast in 2026, what advice would Kayla give them? 40:53 - Media training for difficult questions 42:33 - The podcasts on Kayla’s rotation (I wasn’t expecting these!) 45:41 - Mic Drop Moments You can find Kayla over at @kayla_itsines (https://www.instagram.com/kayla_itsines/?hl=en) and @sweat (https://www.instagram.com/sweat/?hl=en) Website - www.kaylaitsines.com Or download the Sweat! App and get a 7 day free trial here - https://sweat.com/ If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/ede722b06b Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast | 47m 16s | ||||||
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