How I Do Content

The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen. If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. You just haven't found your version of visibility yet. Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to...

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire. So far we’ve covered: Part 1 – the Launching a New Offer Edition. Part 2 – ...

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if...

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people. And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes. What people want. Where they’re stuck. What’s not clicking. And girl, we need to have an honest conversation about your marketing. Because I’m seeing a BIG gap between what you say you want and what you’re currently doi...

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer. Because in your head, the offer makes total sense. You know the depth of the work. You know the results people can get. You know how much thought, experience and care has gone into creating it. But translating all of that into a sales page or an email that actually moves your ideal client to take action and buy from you – well that’s where things can sta...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now. And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do. And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have. The gurus are constantly telling you that you need MORE – more followers, more views, more traffic, more leads. It’s exactly why trial reels are the cur...

Last year I took a risk when I made the decision to evolve my program Micro Messaging. Not because it wasn’t working or selling – it was working + selling very well actually. But I was in a season of reevaluating how I wanted to run my business… And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later. Instead of “waiting” until I was more ready or for that illusive perfect time (which doesn’t exist btw...

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change. Because messaging is something you’re always working on, evolving and refining (well you should be). Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way. They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting be...

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. It goes a little something like – AI this, authenticity that, blah blah blah. And look, I'm not saying those things don't matter but here's what I think everyone's missing… None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach. You can have the slickest funnel, the best SEO, th...

So here we are – the final episode of the How I Do Content Podcast in 2025. Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230. And 2025 has been interesting right?! So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months. I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’s something I do EVERY year and find it ...

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?! I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year. And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business. This is something I do every year around this time because I know when I prioritise it NOW, this means ...

When it comes to AI, you might feel a little conflicted. Curious? Yes. Interested? Definitely. But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet? And trust me – you’re not alone. So many women in business feel the exact same mix of fascination and fear when it comes to using AI. And, to be honest, I feel the same hesitation towards AI. But I also know that when you know how to use it properly (aka as a collaborator, not a replacement), i...

Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales. But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing. When real...