NEW SHOW NAME! Here's why, plus a tiny concept with big implications

May 8, 2026 · 34 min · Episode 69

About this episode

The episode discusses the rebranding of the podcast from 'How Stories Happen' to 'Why They Resonate' and explores a key Italian word that influences creative work.

How Stories Happen is now Why They Resonate . Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's rebrand and revival. EPISODE CREDITS: Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→ Music by Embleton ( Instagram - Facebook ). *** ABOUT ME, JAY ACUNZO I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater clarity, influence, and resonance. Learn more about my work at jayacunzo.com . *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify Thanks…

People in this episode

Host: Jay Acunzo

Topics covered

rebranding
creativity
storytelling
business
marketing

Keywords

rebrand
creative work
storytelling
podcast
business

Mentioned in this episode

Organizations: Mailchimp, Wistia, Salesforce

Books & works: How Stories Happen, Why They Resonate