Humble Brags Podcast

In this episode we sit with Liam Millward, Co Founder of Instant, the AI-powered tech platform helping brands and entrepreneurs scale faster, who has built an impressive multi-million dollar tech startup.If you’ve ever wondered how to start a tech company as a young adult or what it takes to grow a business from scratch, this episode breaks it all down. Liam shares his journey into entrepreneurship, how he identified early opportunities, and the exact strategies he used to build and scale a successful startup in a competitive industry and how he is now supporting brands around the world to scale their own businesses using his tech.We dive into the mindset required for startup success, the challenges young entrepreneurs face, and the future of AI for ecommerce marketers. This is a real startup story packed with practical advice, from business growth strategies to scaling a tech startup fast.Whether you're an aspiring founder, a Gen Z entrepreneur, or someone interested in AI business tools and innovation, this episode delivers actionable insights and inspiration.

We sit down with Catherine Dix, who brought the global sustainable hydration brand Waterdrop to Australia and New Zealand through an innovative joint venture partnership.From agency operations to launching a disruptive FMCG brand in a market halfway across the world from head office, Catherine shares the raw, unfiltered journey of bringing Waterdrop's mission of sustainable hydration to Australian shores, building on the brand's incredible success across Europe with five million happy customers globally.We dive deep into the realities of launching a global brand locally, from localising a proven European tech stack and community strategy for the Australian market, to navigating seasonal differences when your global socials show winter campaigns during Australian summer, and the strategic decision to leverage three quarters of a million Instagram followers rather than starting from scratch.Catherine gets refreshingly honest about the challenges and triumphs of scaling from D2C to retail, landing one of Australia's biggest partnerships with the Australian Open just four months into market, creating the official player bottle that eliminates 97,000 plastic bottles from a single tournament, and the nerve-wracking journey of launching into Woolworths.We explore the power of building the right foundation before rushing into retail, why their Coca-Cola flavored cube keeps selling out (despite being contentious with cola purists), the importance of owning what you don't know as a founder, and how customer service for 18 months taught her everything about logistics, lost parcels, and why address validation matters.Plus, we're joined by Tom from Clearer.io, longtime partner and sponsor of this episode, who shares insights on building a consultative tech stack approach, the future of personalization and AI-powered search, and an exclusive sneak peek at their upcoming product launching in Q1 2026.From leveraging five years of global reviews data from day one, to syndicating reviews to Woolworths, to scaling through Facebook ads and email while building a passionate VIP community on Facebook, this episode is packed with tactical insights on international expansion, retail partnerships, and sustainable growth.Whether you're scaling a global brand locally, navigating the leap from D2C to retail, or building a mission-driven FMCG business, this episode delivers honest lessons, partnership strategies, and inspiring moments from the frontlines of bringing a European success story to Australia.✨ Make sure to like, subscribe and follow along for more founder stories from the world's most innovative companies.

Join us for an incredible live episode recorded in San Francisco, where we sit down with Krish Ramineni, co-founder of Fireflies AI, one of the fastest-growing AI companies transforming how teams work. From humble beginnings at an MIT hackathon to building a platform used by 75% of Fortune 500 companies, Krish shares the raw, unfiltered journey of creating Fireflies AI. We dive deep into the early struggles, seven failed products, running out of savings, getting rejected by Y Combinator twice, and the pivotal moment when they built something people actually wanted to pay for. Krish reveals how they launched their AI meeting assistant just two weeks before COVID hit, the challenges of scaling from zero to billions of conversations, and the controversial decisions that shaped their company culture including no one-on-ones, 100% remote with 120 employees across 50 cities, and why they hate recurring meetings despite building meeting software. We explore the technical evolution from pre-LLM era to integrating GPT-3 before ChatGPT launched, building enterprise-grade security while staying customer-obsessed, and why they chose bottoms-up growth over traditional enterprise sales. Plus, Krish gives us an exclusive sneak peek into Fireflies' upcoming product launch, a real-time AI assistant that will fundamentally change how we experience meetings. Whether you're building an AI startup, scaling a tech company, or just fascinated by the future of work, this episode is packed with tactical insights, contrarian takes, and honest lessons from the frontlines of the AI revolution. ✨ Make sure to like, subscribe and follow along for more founder stories from the world's most innovative companies.

Viv Conway Co-Founded Girls Get Off with a mission to normalise women's sexual wellness. In just a few years, they have managed to build a safe community for women to share experiences and lean on each other for support. We chat about the sexual wellness space and how they have grown the business.

We sit down with Tara Crocker, Founder of Yaala Sparkling, to unpack the complexities of starting a drink-based business and how she keeps the heart of her purpose—supporting Aboriginal communities—at the centre of her brand.Talk to us!

From making hand made jewellery from beads in Tasmania, sisters, Rachel & Hannah grew their brand through their cult following to a multi million dollar business now supporting many migrant women by giving them job opportunities and their huge contribution to anti human trafficking charities. Talk to us!

Getting skin deep with Rachael Wilde, we delve deep into what it took to launch TBH Skincare, how she created viral moments that led to major milestones and saw the business continuing to grow month by month.Talk to us!

From watching his mum's profession as a clown slowly grow into a party supply business, Dean Salakas, CEO of The Party People took his family business to new heights, being one of the first retailers in Australia to enter ecommerce.

From watching his mum's profession as a clown slowly grow into a party supply business, Dean Salakas, CEO of The Party People took his family business to new heights, being one of the first retailers in Australia to enter ecommerce. Dean chats to us about how he has remained profitable and innovate during his business journey.Talk to us!

Founder of The Aggregate Co and Co Founder of Seko Logistics, Justin Irvine takes us through is long history of experience in logistics and fulfilment and what brought him to start The Aggregate Co, helping founders and entrepreneurs succeed in retailOUTLINE: 00:00:01 - Introduction to Justin Irvine and The Aggregate Co00:00:31 - The Importance of Logistics in Commerce00:01:17 - Justin's Background and Entry into Logistics00:01:51 - Work Ethic and Career Advancement00:05:07 - The Evoluti...

We chat with incredible business leader and founder of Hero Packaging, Anaita Sarkar about her unique journey in business and how she launched and grew Hero Packaging, a sustainable packaging company, leading the way with a first in market product formula.OUTLINE: 00:00:13 - Introducing Anaita from Hero Packaging00:00:31 - Anaita Describes Her Roles00:00:57 - Discussing Productivity00:02:10 - Anaita's Background and Entrepreneurial Journey00:05:22 - Transition from eBay to Hero Packaging...

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Co-Founder of Mountain Culture Beer, Australia's number 1 voted beer, Harriet sits down to share her journey of going from small brewery in Katoomba to becoming a household name OUTLINE: 00:00:02 - Introduction and Background of Mountain Culture00:03:49 - Passion for Brewing Craft Beer and Starting Mountain Culture00:06:08 - Acquiring the First Customers and Building a Following00:08:29 - Branding and Marketing Mountain Culture00:09:40 - Values, Mission, and Purpose of Mountain Cult...