344: Selling in a Softer Market After a Bidding War Era Purchase
About this episode
Katy and Alissa discuss strategies for selling homes in a softer market after the bidding war era.
If you sold homes during 2020–2022, you likely helped buyers compete in bidding wars, escalate over asking, and stretch to win. Now? Some of those same clients are calling because they need to sell. And the market is… softer. In this episode, Katy and Alissa walk through what it really looks like when COVID-era buyers need to resell in a different market than they purchased in. From tight equity situations to emotional listing appointments, they're sharing honest stories, practical scripts, and how to protect your own mindset while delivering hard news. This isn't about panic. It's about professionalism. Here's what we cover in this episode: Why today's "soft market" is not the 2008 crash How to handle sellers who are breaking even (or barely making money) What to say when the comps don't support their expectations Why condition matters even more when you're pushing price The danger of "just offering an allowance" How to walk sellers through worst-case scenarios using a net sheet When renting might be the better move How to avoid carrying your clients' emotional stress If you're feeling that sinking-in-your-stomach feeling when running CMAs lately, this episode will help you…
More episodes of Hustle Humbly Podcast
- 351: Secret Agent Problems Killing Your Business
- 350: Mortgage and Realtor Myths and Misconceptions
- 349: How to Price a Listing
- 348: Real Estate Seller Myths and Misconceptions
- 347: The Housing Shortage Explained
- 346: Desperate Agent Do's and Don'ts
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