Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1 - 1,000 - Monthly Reach
Unique listeners across all episodes (30 days)
1 - 5,000 - Active Followers
Loyal subscribers who consistently listen
1 - 500
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Episode 20 : 2020 Pep Talk
Jan 2, 2020
Unknown duration
Episode 19: Google Search Trends in 2019 that affected the HVAC industry
Dec 27, 2019
Unknown duration
Episode 19: HVAC Search Trends in 2019
Dec 27, 2019
Unknown duration
Episode 18: Using Holiday Promotions to Market Your HVAC Business
Mar 26, 2013
Episode 17: Consultative Selling for HVAC Business
Mar 19, 2013
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 1/2/20 |  Episode 20 : 2020 Pep Talk | Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […] | — | ||||||
| 12/27/19 | Episode 19: Google Search Trends in 2019 that affected the HVAC industry | Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […] | — | ||||||
| 12/27/19 | Episode 19: HVAC Search Trends in 2019 | In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also? 1:35 - Overview of topics 1:52 - GMB Spam Clean up 4:45 - Service area business changes 6:50 - Continued rollout of Local Service Ads and Google Guaranteed 16:15 - Canonicalization 19:35 - Mobile first indexing 22:40 - Site diversity update | — | ||||||
| 3/26/13 | Episode 18: Using Holiday Promotions to Market Your HVAC Business | In this episode we talk about how to use holidays and special events to promote your HVAC business. Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities. | — | ||||||
| 3/19/13 | Episode 17: Consultative Selling for HVAC Business | 1:09: Goal of Consultative Selling 1:35: People’s needs before products 2:28: Ask questions: understand what you customer needs 2:46 Example of Buying Criteria 5:25 Marketing communication process 6:15 Be the solution in your market | — | ||||||
| 3/18/13 | Episode 16: Email Marketing for HVAC Businesses | In this episode, we discuss how to use email marketing to generate and nurture leads for your business. 0:53 - Create lists 2:11 - Sub Headlines 3:20 - Body of the email 4:37 - Strategy 5:26 - Deliverability 9:20 - Tip of the week | — | ||||||
| 3/11/13 | Episode 15: Advertising Waste Management for HVAC Businesses | In this episode we discuss how to track the effectiveness of your advertising. 1:01 - Establish an accountable advertising system 2:38 - Coupons or redemption vouchers 3:37 - Promotional codes 4:18 - Dynamic telephone numbers 5:04 - How did you hear about us? 5:38 - Tracking links and Analytics 10:18 - Tip of the week Resources - Call Tracking Metrics 10:56 - Done-for-you | — | ||||||
| 2/25/13 | Episode 14: Customer Referral Program Strategies for HVAC Businesses | Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 – Special offer […] | — | ||||||
| 2/18/13 | Episode 13: Pricing Strategies for HVAC Businesses | 0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices 7:03 – […] | — | ||||||
| 2/13/13 | Episode 12: Trade Shows For HVAC Businesses | In this episode we discuss trade shows. They can be huge waste of time and resources if not done properly. At their best, they can produce an avalanche of leads that will take weeks to follow up on. How do you position of booth and display for success? 1:06 - Trade Show Strategies 1:50 - Strategy 1: Create a mind map or funnel 2:30 - Strategy 2: Staff must understand strategies 2:49 - Presentation for trade shows 4:20 - Presentation: Image-based display vs. stock display 4:47 - Presentation: Storyboards | — | ||||||
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| 1/31/13 | Episode 11: Direct Mail for HVAC Businesses | In this episode we discuss direct mail and how to do it the proper way. 0:46 - Direct Mail History 1:52 - Create a list for Direct Mail 4:07 - Get the list from SRDS 4:52 - Cost of Direct Mail 5:37 - Create an offer 7:12 - A pile and B pile theory 9:55 - How to improve opening rate of mails 12:06 - Use of sequence in Direct Mail 14:16 - Direct mail for customer reactivation | — | ||||||
| 1/21/13 | Episode 10: Joint Venture with other Professionals and Businesses | In this episode we discuss joint ventures and how to build these relationships to grow your business. 0:31 - What is a joint Venture? 2:02 - Who can you joint venture with? 5:51 - Joint ventures in advertising 6:25 - How to set up joint venture relationships in advertising 7:33 - Joint venture and client value 9:07 - Paying for results vs. paying for advertising 10:02 - Endorse mailing 11:43 - Emailing 12:28 - Insert-type approach 13:19 - Business cards | — | ||||||
| 1/17/13 | Episode 9: Video Marketing for HVAC Businesses | On this episode we discuss the power of video marketing. The different types of video, how and when to use the various methods to market your business and communicate effectively with customers. 0:49 - YouTube 2:13 - Video marketing using mobile devices 2:45 - Video marketing and social media 3:46 - Where do you start? 4:48 - 6 types of videos you can put on landing pages 4:55 - Face-to-camera type of videos 5:21 - Slideshow or PowerPoint presentation videos 6:14 - Demonstration Videos 7:05 - Interview videos 7:42 - Q&A and FAQ videos 8:12 - Explanimation videos | — | ||||||
| 1/10/13 | Episode 8: Market Leadership | In this episode we discuss market leadership. Positioning is so important for your business. Market leadership will stop you from being marginalized so you can be rewarded and run your business like a maven. 0:40 - Be a Market Leader 1:14 - Advantages of Market Leadership 1:15 - 1st Advantage: Set the buying criteria 1:58 - 2nd Advantage: less sensitive to market change 2:54 - Strategies to become a market leader 2:58 - Strategy 1: Produce content regularly 3:37 - Word of caution! 4:50 - The key is to have a Unique Selling Proposition 5:23 - Content-ideas | — | ||||||
| 1/4/13 | Episode 7: 2013 Pep Talk | The new year is a great time to reflect and set challenging goals for the upcoming year. 1:03 - Frustration defined 1:41 - So what should you do? 2:10 - The Improvement Cycle 2:27 - Phase 1: Assess! 3:15 - Phase 2: Realistic goals 4:27 - Phase 3: Set activities 5:19 - Phase 4: Get feedback 7:50 - Suggested books to read for 2013 8:04 - Book 1: Psycho Cybernetics by Maxwell Maltz 8:35 - Book 2: Think and Grow Rich | — | ||||||
| 12/20/12 | Episode 6: Unique Selling Proposition for HVAC Businesses | In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP. 0:25 - Overview of the topics 0:52 - What is a USP? 1:53 - What a USP is not 3:07 - Example of a dumb USP 3:31 - 3 Examples of successful USPs 3:49 - Example of successful USP by Dominos 5:03 - Example of successful USP by Fedex 5:57 - Example of successful USP by Bill Phillips | — | ||||||
| 12/12/12 | Episode 5: Sales Training for HVAC Businesses | In this episode we discuss sales and how to match your sales plan to your marketing. 0:12 - Sales Techniques 0:26 - Positioning vs. prospecting 2:27 - Pull vs. Push 3:48 - Permission marketing vs. interruption marketing 4:58 - Qualifying and disqualifying prospects 6:50 - Authority 7:52 - Can they say yes 8:48 - Step 1: Permission- | — | ||||||
| 12/7/12 | Episode 4: Social Media For HVAC Businesses | In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers. 0:35 - Facebook 2:16 - Twitter 3:53 - LinkedIn 4:47 - Google+ 6:39 - Use social media: Know what people say about your business 8:09 - Use social media: build an audience 8:48 - How many tweets per day? 9:57 - Don't post crap on Twitter | — | ||||||
| 11/29/12 | Episode 3: Lead Generation for HVAC Businesses | In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close. 0:05 - Introduction to Lead Generation 1:04 - Lead generation magnets 2:23 - How to build lead generation magnets 4:25 - How to not be a commodity 6:17 - Marketing the magnet 6:44 - Building a list of interested prospects. 7:06 - Marketing the lead generation magnet: online ads 9:53 - Marketing the lead generation magnet: offline ads 11:00 - Call your prospects 11:51 - Recap of online and offline ads 13:31 - Qualification Process and Follow up 16:59 - Have interesting follow-up methodologies 17:45 - Lifetime customer value 19:34 - Tip of the week | — | ||||||
| 11/22/12 | Episode 2: Direct Marketing for HVAC websites | This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff. 1:19 Have a clear headline 2:44 A clear call to action 3:20 "Above the fold" 3:57 Show me proof 4:32 The right time for a testimonial? 6:08 Developing trust 6:50 Graphics and branding 8:08 Your phone number is turning people away 9:54 One step, two step... 10:38 Make em an offer they can't refuse 12:02 Do this by midnight or else 12:54 Conversion reality 13:18 Recycling is good 14:22 Measuring profitability of follow up activities 15:15 Using opt-in forms 16:13 Use of pop-ups 17:25 Recycling traffic through social media sites 18:30 Stealth re-marketing 19:58 Testing your strategies 21:55 Tip of the week | — | ||||||
| 11/14/12 | Episode 1: Direct Marketing 101 for HVAC Businesses | Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. We discuss the differences between direct marketing and branding and which one suits your business. We talk about the market, competition and how to squeeze the most from every dollar. 0:24 – Introduction 3:18 – Two types of marketing 5:19 – Gary Halbert story 6:01 – Identify the market 7:21 – Have access to the market 8:09 – Have an affinity with the market 8:47 – Competition 11:04 – Is your marketing accountable? 13:32 – Lifetime customer value 14:24 – Test the market 16:34 – Tip of the week | — | ||||||
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