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Trust Yourself First: Nassim Ebrahimi on Mental Performance for Coaches and Athletes
Jun 24, 2026
Unknown duration
Maslow's Mountain Pt. 7: You Learned It. Now What? Don't Climb the Mountain Again
Jun 17, 2026
Unknown duration
Maslow's Mountain Pt. 6: One Story That Closes Clients
Jun 10, 2026
Unknown duration
Maslow's Mountain Pt. 5: The Avatar Problem - Why You're Not Getting Enough Clients
Jun 3, 2026
Unknown duration
Maslow's Mountain Pt. 4: Marketing That Works Without You
May 27, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | ![]() Trust Yourself First: Nassim Ebrahimi on Mental Performance for Coaches and Athletes | You already know your stuff. You've built the credentials, done the work, put in the hours. So why does it still feel shaky the moment someone challenges you, doubts you, or the moment you step into a space you haven't occupied before?This conversation with Nassim Ebrahimi is not a motivation talk. It's a masterclass on what confidence actually is, where it comes from, and why so many coaches and athletes are building it on the wrong foundation.Nassim came from one of the most linear, high-achievement career paths you'll find, earning a psychology background (neurobiology, physiology, developmental psych) and rising to one of the youngest vice presidencies in her state. Then COVID hit, and instead of taking the next logical step toward a college presidency, she stopped. She sat in the discomfort of not knowing what was next. And from that pause, an entirely different career emerged, one grounded in mental performance coaching for athletes, executives, and coaches who want to stop cracking under pressure.Adam and Nassim cover a lot of ground in Part 1 of this two-part conversation, including the emotional reality of a major career pivot, why your title is not your identity, and a surprisingly simple equation for building confidence that doesn't depend on everything going right.What you'll learn from this conversation:Why the first day after a major life pivot is the hardest one (and what to actually do with it)How Nassim defines mental toughness, and why it has nothing to do with hiding your emotionsThe exact confidence equation she coaches athletes and executives with: Confidence = Trusting Your Skills + Owning Your RoleWhy unshakable confidence isn't about staying at a constant high, it's about knowing which variable to lean into when one dropsHow she went from volunteering at her daughter's soccer practice to coaching pro athletes (and why the transition was less random than it looks)What coaches can learn from the way athletes handle adversity, and vice versaWhat Adam means when he says "borrowing confidence" from your coach, and why authentic confidence is the only kind worth borrowingThe big idea:Confidence is not a fixed character trait. It's a math problem. Nassim teaches it as an equation: trust your skills plus own your role. When one side of that equation dips (as it will, because you're human), you lean harder on the other side to keep the whole structure stable. That's not a mindset hack. That's a system. And for coaches who work with athletes, clients, or anyone in transition, this reframe changes what coaching confidence actually looks like in practice.Notable Quote:"Mental toughness brings mental clarity. If you can keep your physiology, your language, and your focus productive simultaneously, that is a stronger mind." -- Nassim EbrahimiGuest Bio:Nassim Ebrahimi is a mental performance coach, former higher-education executive, and founder of Becoming My Stronger Me. She coaches athletes from youth to professional level, executives in transition, and coaches looking to integrate mental performance techniques into their work. She's also the author of The Stronger Mind, available through her website at www.becomingmystrongerme.com.Resources Mentioned:The Stronger Mind by Nassim Ebrahimi -- www.becomingmystrongerme.comBaller Goals by Nassim Ebrahimi (soccer-specific training book)Nassim's coaching program for coaches: quarterly cohort launching mid-June 2026 (email nasim@becomingmystrongerme.com for next cohort info)ILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoNassim on Instagram: @strongerme | LinkedIn: Nassim Ebrahimi | TikTok: @becomingmystrongermeTimestamps: [00:00] Intro and welcome -- Adam introduces Nassim[00:39] You were born, and then what happened? -- Nassim's origin story[04:48] From psychology to the lecture hall to VP -- the linear path[09:19] The moment of pause: do I love it enough?[13:07] The first day after resignation (and why she cried for hours)[16:40] Getting off the couch: how Nassim built back[17:38] "I trusted me" -- the decision before the decision[19:44] Who are you without your title?[21:09] Volunteering everywhere and finding the coaching path by accident[27:38] Adam reflects: transferable skills and borrowed confidence[30:48] The confidence equation: Trusting Your Skills + Owning Your Role[34:58] Nassim's business: one-on-one, teams, keynotes, and the coach program[39:27] The Stronger Mind book origin story[41:46] Baller Goals and what's next[42:19] Adam's giveaway: first 10 DMs get a free book[43:23] Nassim's book club offer: 10 friends + a free hour with Nassim[44:51] What mental toughness actually looks like on the other side of coaching[47:27] The cliffhanger: Part 2 is coming[49:46] Closing reflections and mutual appreciationJoin the Community:If today's conversation stirred something for you, whether about your own identity, your confidence, or the coaches and clients you serve, the ILC community is where that conversation continues. Come build with us at ilovecoachingco.com. | — | ||||||
| 6/17/26 | ![]() Maslow's Mountain Pt. 7: You Learned It. Now What? Don't Climb the Mountain Again | You finally nailed your messaging. Your offer makes sense. People are signing up. And then you launch your group program, or step on a stage, or start a podcast, and suddenly none of it works anymore. What happened?This is the final episode in our seven part Maslow's Mountain series, and it might be the most important one. Adam and Jess close out the series by naming the exact thing that trips up coaches right after they've had success: they treat what they learned like a checklist. Check the box, move on, forget it ever happened. Then they step into a new space, a new offer, a new stage, and they climb right back to the top of the mountain they just spent six episodes learning to climb down from.Adam calls it language creep. Jess calls it the now what problem. Either way, it's the same pattern. You build a one to one practice using Maslow's hierarchy to meet your avatar where they are. It works. Then you launch a group program, or get invited to speak, or start a podcast, and you go right back to summit language. "I built this incredible framework." "Here's everything I've accomplished." And the audience you're now in front of doesn't speak that language, because they're standing somewhere completely different on the mountain than you are.What You'll Learn:Why "checklist thinking" is the most common reason coaches lose momentum right after a winThe difference between the mountain you climbed and the mountain you're climbing next, and why your messaging has to reset for each oneWhy authority on a stage doesn't come from sounding smart, and why over explaining actually loses your audienceHow to use Maslow's hierarchy as an audit tool for slide decks, ad copy, funnels, and anything else you put in front of your avatarThe real difference between being an educator and being an influencer, and why neither should be your identityA practical way to use AI to prepare for podcast guest appearances, keynotes, or any new platform by feeding it your messaging and asking for an audit, not a generic summaryWhy this entire seven part series comes down to one sentence: it's not about youThe Big Idea:Every time you move to a new "mountain," whether that's launching a group program, stepping on a stage, or starting a podcast, your avatar resets to their own base camp. Your framework, your payoff, even your credibility can stay the same. But your language has to meet them where they are, not where you are. The coaches who keep winning are the ones who keep auditing their messaging against Maslow's hierarchy every single time they show up somewhere new.Notable Quote:"You don't have to look good and be right to gain authority. Your feet being on the stage already give you authority." - Jess WebberResources Mentioned:Story Brand and Hero on a Mission by Donald Miller, referenced as ongoing filters for hero vs. guide positioningGet Paid to Coach free guide at ilovecoachingco.com/get-paid-to-coach$10K+ Coaching Offer Challenge at ilovecoachingco.com/challengeREAL Coach Method Membership at ilovecoachingco.com/discoverInstagram: @ilovecoachingco / @adamrroach / @coachjesswebberYouTube: youtube.com/@ilovecoachingcoJoin the Community:If you're building a coaching business, already running one, or just starting to think about it, ILC has resources for wherever you are. Free guides, live and virtual events, and a community built specifically for coaches who want something that's actually theirs. Find it all at ilovecoachingco.com. | — | ||||||
| 6/10/26 | ![]() Maslow's Mountain Pt. 6: One Story That Closes Clients | You built something that works. You know it works because clients have told you so. But when it comes time to share that proof, something freezes up. It feels like bragging. It feels like selling. So you say nothing, or you bury the win in data and credentials nobody asked for, and the person on the other side of the table leaves without knowing you could actually help them.That's exactly what Adam and Jess dig into in this episode, the sixth in their seven-part Maslow Mountain series. And the answer is simpler than most coaches expect: one story, told from the right place on the mountain, does more than a hundred polished sales calls ever could.The whole premise of "Proof That Works" is that testimonials and case studies aren't marketing tools. They're relationship tools. When you frame a client win as a story, told from the client's perspective and anchored at the level of the problem they were actually experiencing, the right avatar can see themselves in it. They stop evaluating you and start imagining what's possible for them. That's the shift from a sales call to a discovery call where they end up asking you how to work together.Jess shares a real example from a recent introductory call: one client story, one clearly articulated outcome, and every objection the prospect had was handled before it was ever spoken. No pitch, no close, just proof told as narrative. Adam builds on that with the flywheel framework: one offer, one conversion, one payoff, one testimonial, one story that keeps repeating as you continue to attract the same avatar.The conversation also addresses the coaches who hesitate to share wins because they don't want to come across as self-promotional. Adam and Jess are clear on this distinction: promotion is about you, proof is about your client. When the story centers the avatar as the one who did the work and achieved the outcome, you are not the hero of that story. You're the guide. And that framing changes how people receive it entirely.What you'll take away from this episode:Why one well-told client story outperforms a library of testimonials no one readsHow to tell a story that lands at the right level on Maslow's Mountain, so it actually connects with the person you want to attractThe storytelling framework: context, emotion, obstacle, resolution, and how to sequence them so your avatar sees themselves before you ever mention your offerWhy proof and promotion are two completely different things, and how to tell which one you're doingHow pre-handling objections through story means you never have to answer them directly on a callThe specialist vs. generalist distinction and why generalist coaches struggle to build any proof that actually convertsHow to turn a single client result into a flywheel that keeps attracting the right people consistentlyThe big idea: Coaches who struggle to attract clients usually have enough proof. What they don't have is a story. The proof exists in their work. The story is what makes it land with the next person who needs it. When you stop trying to convince and start telling the truth about what happened for someone else, you move from selling to serving. And the close takes care of itself.Notable quote:"I don't ever feel like I'm promoting. I just feel so confident in the outcome that I've gotten people that it makes it easy to connect." -- Jess WebberResources Mentioned:StoryBrand framework (Donald Miller) -- referenced as context for guide vs. hero languageILC community and events: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoReady to stop guessing and start growing? The ILC community is where coaches build real, aligned businesses grounded in their actual expertise. Join us at ilovecoachingco.com. | — | ||||||
| 6/3/26 | ![]() Maslow's Mountain Pt. 5: The Avatar Problem - Why You're Not Getting Enough Clients | You think you know who your avatar is. You're probably wrong.Not because you haven't thought about it. Not because you lack experience or expertise. But because most coaches are describing their avatar from the top of the mountain, in language that makes total sense to them and zero sense to the person at the base.That is the avatar problem. And it is not the avatar's problem. It's yours.In this episode, Adam and Jess are naming the thing that sits underneath every marketing frustration, every slow launch, every "I don't know why this isn't working" moment in a coaching business. If you are not getting enough clients, your avatar clarity is almost certainly part of the reason. It's not the only variable, but it is the one that makes every other variable harder to fix.The avatar problem shows up in a few specific ways. Some coaches have it because they are trying to speak to everyone and therefore speaking to no one. Some coaches have it because they have built their messaging around a job title or industry rather than a lived problem they have actually solved. And some coaches have it because they are so deep in the expertise of their niche that they've lost the ability to speak in the language of someone who hasn't arrived there yet.Adam and Jess have had every version of this problem themselves. The challenge was called the "10K Coaching Offer Challenge" for years. The intensive was the "Quarter Million Coach Intensive." Both were named for an old version of an old avatar, built around aspirational income language that made sense to them and filtered out the exact coach who needed them most. When they ran their own positioning through the Maslow Mountain filter, they renamed both. Not because the content changed. Because the avatar did.IN THIS EPISODE: - Why "if you don't have enough clients, you might have an avatar problem" is the fastest self-diagnostic you can run right now- The Rory Vaden principle that actually defines who you are built to serve (and it has nothing to do with credentials or certifications)- Why the specialist always beats the generalist, and the cardiac surgeon story that makes it click permanently- The two ways coaches speak about their avatar publicly, and why only one of them generates referrals- Adam's 30-year-old tennis evaluation sheet and the moment he realized he should have been coaching serves, not tennis- The relevance pitch framework, what it is and why "internal niche, external relevant" is the rule that ends the verbal vomit problem- What happened to the challenge participant who walked in with a five-minute monologue and walked out with a six-word sentence- Why imposter syndrome, silo-building, and unclear avatar language are the exact same problem wearing three different outfits- How Adam and Jess renamed both their challenge and their intensive after running their own language through the Maslow filterTHE BIG IDEA: Your avatar is not defined by who you want to serve. It is defined by who you are actually built to serve, the person walking the path you have already walked. The coach who gets clear on that stops chasing clients and starts attracting them. But here is the part most coaches skip: your language for that avatar cannot come from the top of the mountain. You have to climb back down, remember what it felt like to stand at the base, and speak from there.MEMORABLE LINES FROM THIS EPISODE: "The avatar problem is not the avatar's problem. You have an avatar problem because you don't know specifically what you solve.""We don't want you to appeal to the masses. Do not appeal to the masses. We want you to appeal to a very small subset of the masses because you are a specialist in this space.""Internal niche, external relevant. That's the key.""I can't tell you the majority of the nurses that were in my son's NICU room, but you bet your bottom dollar I can name first and last name the doctor who did my son's heart surgery.""The worst language that we hear comes from the people who build in a silo the most."YOUR ONE THING THIS WEEK: Run the two-question self-diagnostic. First: do you have enough clients? If the answer is no, your avatar language is worth a hard look. Second: take your current way of describing what you do and read it out loud to someone who has no context for your niche. If they look confused, ask more questions, or go quiet, that is not engagement. That is polite disengagement. Start there. Simpler, cleaner, more specific to the problem. Not to the credential. Not to the methodology. The problem.CONNECT WITH ADAM AND JESS: If this one hit close to home, come find us at ilovecoachingco.com. That is where our upcoming events live, where the community is, and where you can connect with us directly. If you are ready to stop building alone and start getting real feedback on your avatar and your offer, the Sellable Offer Challenge is the place to start. ilovecoachingco.com/challenge If you know a coach who keeps saying their marketing isn't working but can't explain who they help in one clear sentence, send them this one. That is exactly who this episode is for.Follow the show: @ilovecoachingco on Instagram, YouTube, LinkedIn, and FacebookKEY THEMES: - Avatar clarity as a business diagnostic, not a branding exercise- Maslow's Mountain as a positioning filter- Specialist vs. generalist in coaching- Relevance pitch: internal niche, external relevance- Lived experience as the foundation of authority- Silo-building and its relationship to imposter syndrome- Public language vs. enrollment language for coaches- Feedback as a competitive advantage in offer development | — | ||||||
| 5/27/26 | ![]() Maslow's Mountain Pt. 4: Marketing That Works Without You | You've got the message. You know who you're talking to. So why isn't the marketing working?That's the exact question Adam Roach and Jess Webber dig into in Part 4 of the Maslow Mountain series. This is the episode where the internal work you've done on messaging finally has to go public, and it turns out that's where most coaches hit a wall they didn't see coming.The conversation starts with a distinction that sounds simple but cuts deep: marketing versus performing. If you've been tweaking your message to fit the room, adjusting your language based on who's watching, or changing what you lead with depending on the platform, that's performance. Marketing is something different. It's a clear, consistent message people start to associate with you before you ever show up. It's reputation built in advance. And the gap between those two things is costing coaches real opportunity every single day.Adam and Jess also get into the owned versus borrowed media question, and they're not gentle about it. Borrowed media, your social platforms, your Instagram followers, your TikTok audience, works until it doesn't. You don't own any of it, and one algorithm change or account suspension can erase years of effort overnight. The more durable play is building something you own, getting consistent there first, and then using borrowed platforms to invite people into it, not the other way around.What you'll learn in this episode:Why most coaches are performing instead of marketing, and exactly what the difference looks like in practiceThe "see vs. seek" framework: why you want people actively looking for your solution, not just noticing you existWhy you get tired of your marketing before your market does, and what to do about itThe owned vs. borrowed media strategy ILC uses to control their marketing machineHow Adam and Jess grew ILC's email open rates from under 20% to nearly 67% by fixing message-to-avatar alignmentWhat a lead magnet actually needs to do (and why a simple Google Doc outperformed a professionally designed one)How to build marketing that keeps running even when you're not in the roomThe big idea here is the machine. When your messaging is accurate, when it lands with the right avatar at the right place on the mountain, marketing stops being something you have to push. It starts being something that pulls people toward you while you're doing everything else. That's not a dream state. Adam and Jess are living it right now, and they show the receipts."You want people to seek you versus just see you. And that's a big difference." — Adam RoachResources Mentioned:ILC Community + New Lead Magnet: ilovecoachingco.comUpcoming Sellable Offers Challenge: ilovecoachingco.com/challengeInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps:[00:00] Intro + Series Recap (Parts 1–3)[03:11] Marketing vs. Performing: What's the Difference?[05:39] See vs. Seek: The Framework[07:06] Why Coaches Quit Marketing Too Soon[09:02] Owned vs. Borrowed Media[13:18] The Dangers of Building Only on Social (Real Story)[15:34] ILC's Email Data: Open Rates from Sub-20% to 67%[18:54] How to Build a Lead Magnet from What You Already Do[23:39] The Machine: Marketing That Runs Without You[27:03] ILC's New Lead Magnet + Sellable Offers Challenge Teaser[28:04] Sneak Peek: Episode 5 — The Avatar ProblemReady to stop guessing and start growing? The ILC community is where coaches build businesses they're actually proud of. Head to ilovecoachingco.com to check out the new lead magnet and the upcoming Sellable Offers Challenge. | — | ||||||
| 5/19/26 | ![]() Maslow's Mountain Pt. 3: Why Your Messaging Is Missing the People You're Meant to Serve | You've worked on your messaging. You've used AI to help clean it up. You've rewritten your bio three times. And still, the right people aren't responding.Here's the problem Adam and Jess zero in on in this episode: most coaches are writing from where they are, not from where their people are. That gap is costing you conversations, clients, and trust.This is Part 3 of the Maslow Mountain series, and it's probably the one you've been waiting for. Parts 1 and 2 built the foundation of understanding your avatar and nailing your payoff. This episode is where it all lands, because if your messaging doesn't meet your person on the level of the mountain they're actually standing on, none of the rest of it matters.The conversation gets specific fast. Jess flags the "I help blank do blank" formula as the single most common messaging mistake coaches make, not because the structure is wrong but because the language is always too generic, too aspirational, and too far from where the person actually is right now. Adam pulls in the psychographic lens: what does your avatar think, feel, and need at this exact moment? Those are the three questions that need to drive every piece of messaging you put into the world.They also get honest about AI. It's a great thought partner. It's a lousy content creator unless you've done the foundational human work first. And in a world where people can now feel the difference between a real person's message and a generated one, leaning on AI without that foundation isn't just ineffective. It actively erodes trust.What you'll take away from this episode:Why "I help [avatar] achieve [outcome]" is killing your conversions and what to replace it withThe specific question you need to answer before writing a single word of messaging: where is your avatar on the mountain right now?Why aspirational language repels the very people you're trying to attractHow to remove ego from your messaging without removing yourself from itThe difference between specificity and complexity (and why your audience wants one, not both)What Taki Moore gets right that most coaches get completely wrong about authentic messagingWhy storytelling outperforms information dumping every single time, on social, on stage, and everywhere elseThe big idea:Your messaging has nothing to do with you. It has everything to do with them. The coaches who land clients consistently aren't the most credentialed or the most polished. They're the ones whose words make their ideal client think, "How did they know that's exactly where I am right now?" That feeling is trust. And trust is what closes.Notable quote:"Stop the peacocking and just really start being you. Even if you're a manatee." — Jess WebberResources Mentioned:Building a StoryBrand by Donald Miller (referenced: guide vs. hero positioning)Taki Moore — go watch his recent reels for a masterclass in authentic, avatar-first messagingILC Community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps:[00:00] Opening: Episode 3 of Maslow Mountain and the messaging problem[00:29] Why AI is a copilot, not a content creator[02:37] What happens when you rely solely on AI for messaging[04:10] The "I help blank do blank" trap[05:30] Think and feel: the two messaging filters that build trust[06:36] Why specificity is the trust builder (and it doesn't mean fancy language)[08:26] Push pause: your one action item from this episode[09:01] Active cringe face and why aspirational language misses the mark[11:00] Social media is not about you, full stop[12:53] The hero vs. guide shift (Donald Miller reference)[14:00] Jess's keynote story: what happened when she removed the info dump[15:50] Taki Moore as a case study in authentic positional messaging[18:28] Authenticity vs. ego: the distinction that changes everything[20:57] The peacocking problem and the permission to stop[22:43] Preview: Part 4 is coming, and it's about letting your message work without youJoin the Community:Ready to build a coaching business where the right people actually find you? The ILC community is where coaches stop guessing at their messaging and start building something that works. Head over to ilovecoachingco.com. | — | ||||||
| 5/12/26 | ![]() Maslow's Mountain Pt. 2: Why Your Payoff Language is the Only Thing That Actually Sells | You've got the credentials. You've built the thing. You know you can help people.So why does selling it still feel like pulling teeth?In part two of our Maslow's Mountain series, Jess and Adam go deep on the concept that separates coaches who consistently sign clients from the ones who are stuck explaining their offer over and over and still hearing crickets.That concept is payoff language.Not a list of deliverables. Not a menu of options. One clear sentence that tells your ideal client exactly what changes for them when they work with you.Here's what we cover in this episode:What payoff language actually is and why it is never a list of what your client gets (modules, PDFs, sessions, access to the GPT you built at 2am). People don't buy logistics. They buy the emotion on the other side of the logistics.Why imposter syndrome is a payoff language problem. If you feel like you don't know enough, aren't ready, or can't confidently talk about what you do, you don't have a credibility problem. You have a clarity problem. Fix the payoff, fix the confidence.Outcomes vs. deliverables and why coaches get this backward. Most coaches default to deliverables because they haven't identified a simple, low-Maslow language outcome yet. They're speaking from the summit of the mountain to someone still at base camp. And base camp doesn't speak summit.Why one offer beats six every single time. Confused people do nothing. Adam and Jess break down exactly why trying to solve for every scenario before you've nailed the first one is the fastest route to nobody buying anything.The First Chapter Framework. You don't need to teach the whole book. You just need to start at the beginning, deliver on the promise of chapter one, and let confirmation bias do the rest of the work for you.Speaking the language of where your avatar has been, not where you are. The coaches who get this right are the ones who can stop thinking about where they are going and start talking to the person they used to be. Rory Vaden calls it being most powerfully positioned to serve the person you used to be. This episode is the tactical breakdown of what that actually looks like in your marketing and your messaging.If you are building a coaching or consulting business and your sales conversations feel like convincing people instead of connecting with them, this episode will change how you think about positioning your offer.This is part two in an ongoing series on Maslow's Mountain and how understanding your avatar's hierarchy of needs is the foundation of a coaching business that actually works. If you missed part one, go back and listen there first.Ready to build your payoff and package it into an offer? Join our 3-day challenge at ilovecoachingco.com/challengeGet the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coachFollow us @ilovecoachingcoKeywords: coaching business, coaching offer, payoff language, how to sell coaching, coaching marketing, imposter syndrome in coaching, coaching niche, how to sign coaching clients, deliverables vs outcomes, one offer strategy, coaching transformation, coaching business strategy, Maslow's hierarchy of needs coaching, how to price coaching, messaging for coaches, coaching for consultants, coaching business growth, life coach marketing, business coach offer, how to build a coaching business | — | ||||||
| 5/5/26 | ![]() Maslow’s Mountain: Why Your Coaching Messaging is Falling Flat | Most coaches stand at the top of the mountain and yell down to their clients to "reach their full potential." But if your client is struggling to pay their bills, they can’t hear you. In this episode, Adam Roach and Jess Webber introduce a 7-part series on Maslow’s Mountain, a framework that will change how you view your positioning, messaging, and client relationships.The 5 Levels of Maslow’s Hierarchy of NeedsLevel 1: Physiological Needs – The base camp of survival including food, water, and basic shelter.Level 2: Safety Needs – Moving from simple survival to physical and emotional protection and the development of trust.Level 3: Love and Belonging – Shifting from self-protection to community, acceptance, and professional intimacy.Level 4: Esteem Needs – Developing respect, recognition, and confidence within the relationship and the community.Level 5: Self-Actualization – The summit where an individual reaches their full potential.The "Coach's Trap"The biggest mistake coaches make is standing at Level 5 (Self-Actualization) and trying to throw a rope down to someone at Base Camp. If your marketing speaks to "living your best life" while your avatar is worried about "keeping the lights on," you will lose their trust and their business.From Hero to SherpaTo truly succeed, you must stop trying to be the "Hero" who flew to the top and start being the Sherpa guide who walks arm-in-arm with the client from wherever they are."It is truly the lens or the filter through which you should run everything in your business." — Jess WebberResources Mentioned:Get Paid to Coach Guide: Ready to stop shouting from the peak and start guiding? Grab our free guide to help you transition from Hero to Sherpa.Website: ILoveCoachingCo.com | — | ||||||
| 4/28/26 | ![]() Sold Out Coaching: How to Build a Group Program That Funds Your Life with John Meese✨ | group coachingcoaching frameworks+3 | John Meese | Sold Out Coach ClubI Love Coaching+1 | — | group programcoaching+5 | — | 21m 07s | |
| 4/21/26 | ![]() The Step Most Coaches Skip That Keeps Their Business Stuck (Step 7 of 7)✨ | coachingbusiness growth+3 | — | Amazon | — | testimonialscase studies+3 | — | 23m 01s | |
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| 4/14/26 | ![]() Stop Doing Sales Calls. Start Enrolling. Here's the Difference. (Step 6 of 7)✨ | sales callsgroup enrollment+3 | — | ilovecoachingco.com | Maslow Mountain | enrollmentcoaching strategy+2 | — | 30m 04s | |
| 4/7/26 | ![]() Connection Is a Contact Sport. Here's How to Play It. (Step 5 of 7)✨ | connectioncoaching+2 | — | lead magnetsemail nurture sequences+1 | — | scalingone-to-many+3 | — | 24m 34s | |
| 3/31/26 | ![]() Stop Chasing Every Channel. Here's How to Pick the Right One. (Step 4 of 7)✨ | coachingbusiness channels+1 | — | InstagramFacebook+5 | — | channel selectioncoaching business+1 | — | 25m 05s | |
| 3/24/26 | ![]() You Don't Need a Bigger Audience. You Need the Right One. (Step 3 of 7)✨ | audience buildinggroup coaching+2 | — | Instagramilovecoachingco.com | — | coachingaudience size+2 | — | 24m 50s | |
| 3/17/26 | ![]() The Math Behind Moving from One-to-One to Group Coaching (Step 2 of 7)✨ | group coachingscaling coaching business+2 | — | ILC | — | coachingbusiness growth+2 | — | 31m 50s | |
| 3/4/26 | ![]() The One Sentence Every Group Coaching Offer Needs And Most Coaches Skip (Step 1 of 7)✨ | group coachingcoaching offers+2 | — | ILCBuilding a StoryBrand+1 | — | coachingbusiness growth+2 | — | 21m 02s | |
| 2/11/26 | ![]() Size Matters in Coaching: The Big Problem✨ | coachingclient engagement+3 | — | — | — | size in coachingmicro problem-solution cycles+3 | — | 25m 04s | |
| 2/4/26 | ![]() From Success to Authentic Significance✨ | successauthenticity+4 | Adam RoachJess Webber | From Success to Authentic Significance | — | North Starmoonshot moments+3 | — | 18m 33s | |
| 1/28/26 | ![]() Chasing Significance: The Heartbeat of Coaching✨ | significancesuccess+4 | — | the Real Coach MethodChasing Significance:+2 | — | Tony RobbinsAlex Hormozi+3 | — | 15m 07s | |
| 1/21/26 | ![]() Frameworks in Coaching: Your Path to Impact | In this episode, Adam Roach and Jess Webber delve into the importance of frameworks in coaching, emphasizing how structured approaches can significantly enhance the value coaches provide to their clients. They reflect on their own experiences, discussing how frameworks have transformed their coaching practices and allowed them to deliver consistent results. Jess shares her journey of developing her personal framework, highlighting the iterative process of refining it over time, while Adam stresses the necessity of having a clear framework to avoid the pitfalls of a disorganized coaching style.TakeawaysFrameworks are essential for delivering value in coaching.Many coaches struggle with perfectionism and analysis paralysis.It's okay for your framework to be messy in the beginning.Borrowing frameworks can help you get started as a coach.Iterative development of frameworks leads to better results.Chapters00:00 Introduction and Framework Importance02:33 The Role of Frameworks in Coaching05:33 Overcoming Challenges in Coaching09:52 Taking Action and Building Your Framework18:51 Iterative Development and Learning | — | ||||||
| 1/14/26 | ![]() Your Calendar Isn't Your Problem - Your Defaults Are | In this solo episode, Jess Webber shares a heartfelt message about the importance of managing time and defaults in coaching. Drawing from personal experiences, she emphasizes that the real issue lies not in the calendar itself but in the default settings that dictate how coaches allocate their time. Jess introduces the Beat Method, a four-step reset sequence designed to help coaches break free from unproductive patterns and focus on what truly matters. She encourages listeners to examine their defaults, implement new ones, and take actionable steps to create a more fulfilling coaching practice.TakeawaysYour calendar isn't the problem, your defaults are.Urgency is not leadership; effectiveness is key.You don't have to make space in your calendar for later.Defaults are decisions made without realizing it.Patterns can be changed; you can redefine your defaults.Client creation should be a priority in your calendar.Your email is a to-do list created for you by others.Coaching can take everything you give it if you let it.Your time isn't a productivity contest; it's your life.Install one default to start changing your habits.Chapters00:00 Introduction and Personal Context02:41 Understanding Defaults in Coaching05:33 The Beat Method: A Reset Sequence08:35 Identifying and Changing Defaults11:26 Implementing New Defaults for Success14:19 Conclusion and Call to Action | — | ||||||
| 1/7/26 | ![]() You Will Fail This Year: Here's What to Do About It | In this episode, Adam Roach and Jess Webber discuss the pitfalls of New Year's resolutions, emphasizing that true change requires more than just a date on the calendar. They explore the importance of habit change, the impact of identity on personal growth, and the necessity of authenticity in achieving goals. They also highlight the challenges of trying to change too much at once and the significance of aligning one's environment with their true self.They also invite listeners to join their challenge aimed at helping individuals embrace their authentic selves and overcome imposter syndrome.TakeawaysYou will fail in 2026 if you rely on resolutions.New Year’s resolutions often lead to too many changes at once.Habit change requires strategic focus, not a complete overhaul.Your identity is not defined by your roles or titles.Imposter syndrome arises from misalignment between identity and reality.Authenticity is key to attracting the right people and opportunities.You can only effectively change one habit at a time.Your environment plays a crucial role in habit formation.Embrace your 'weird' to create an authentic universe around you.Join challenges that align with your authentic self for growth.Chapters00:00 New Year, Same You02:42 The Myth of New Year's Resolutions05:45 Strategic Habit Formation08:25 Identity and Imposter Syndrome11:31 Changing Your Reality23:02 Invitation to Coaching Challenge | — | ||||||
| 12/31/25 | ![]() Three Things We Learned As Coaches in 2025 | In this episode, Adam Roach and Jess Webber reflect on their experiences as coaches in 2025, sharing three key lessons learned throughout the year. They emphasize the importance of focusing on fewer, more impactful strategies, understanding the target audience, and maintaining a sense of fun in coaching. The conversation highlights the growth and empowerment within the coaching community, encouraging listeners to find clarity and joy in their coaching journeys.TakeawaysLess is more; focus on one core offering.Understanding your audience is crucial for success.Having fun is essential in coaching.Clarity on your target audience simplifies decision-making.Authentic gratitude enhances the coaching experience.Stripping away excess leads to better results.Coaches should not feel burdened by unnecessary complexity.Empowerment in coaching leads to greater impact.Finding alignment with your 'who' brings joy to work.Continuous learning and reflection are vital for growth.Chapters00:00 Reflecting on 2025: Lessons Learned05:44 The Power of Simplicity: Less is More11:14 Understanding Your Audience: The Importance of 'Who'14:22 Having Fun: The Key to Sustainable Coaching | — | ||||||
| 12/24/25 | ![]() Mastering the Six Week Cycle for Success | In this episode, Adam Roach and Jess Webber discuss the concept of a six week cycle for achieving goals and improving business performance. They emphasize the importance of breaking down larger goals into manageable cycles, focusing on learning before implementing, and reflecting on progress. The discussion includes practical strategies for identifying areas of improvement, creating solutions, and maintaining focus on high-impact actions. TakeawaysThe six week cycle helps break down yearly goals into manageable segments.Most people overestimate what they can achieve in a year.Learning before implementing is crucial for success.The cool down phase allows for reflection and celebration of wins.Identifying red and yellow areas in business helps focus improvement efforts.Creativity is key in finding solutions to business challenges.Focusing on high impact actions leads to better results.The goal is to do less but do it better.Intentional work on your business is essential for growth.Participating in coaching challenges can accelerate learning and implementation.Chapters00:00 The Six Week Cycle Framework11:35 Identifying Learning Opportunities16:03 Creating Solutions for Growth21:06 Implementing the Big Easy | — | ||||||
| 12/17/25 | ![]() More Time, More Impact: Redefining Success in Coaching with Dan DeMott | In this episode, Dan DeMott shares his journey from being a highly successful Keller Williams team leader—helping agents generate massive revenue while feeling financially capped, overworked, and disconnected from his family—to building a thriving, values-aligned coaching business through Adam Roach and the I Love Coaching community. Dan walks through the mindset shift that helped him recognize his skills were transferable, the clarity he gained from the Real Coach Blueprint, and how decisive action allowed him to quickly replace and then surpass his income while reclaiming his time. Beyond financial growth, the conversation centers on redefining success: prioritizing health, family, meaningful work, and freedom over hustle culture, and building a business that supports life rather than consumes it | — | ||||||
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