I Love Coaching Podcast

You already know your stuff. You've built the credentials, done the work, put in the hours. So why does it still feel shaky the moment someone challenges you, doubts you, or the moment you step into a space you haven't occupied before?This conversation with Nassim Ebrahimi is not a motivation talk. It's a masterclass on what confidence actually is, where it comes from, and why so many coaches and athletes are building it on the wrong foundation.Nassim came from one of the most linear, high-achievement career paths you'll find, earning a psychology background (neurobiology, physiology, developmental psych) and rising to one of the youngest vice presidencies in her state. Then COVID hit, and instead of taking the next logical step toward a college presidency, she stopped. She sat in the discomfort of not knowing what was next. And from that pause, an entirely different career emerged, one grounded in mental performance coaching for athletes, executives, and coaches who want to stop cracking under pressure.Adam and Nassim cover a lot of ground in Part 1 of this two-part conversation, including the emotional reality of a major career pivot, why your title is not your identity, and a surprisingly simple equation for building confidence that doesn't depend on everything going right.What you'll learn from this conversation:Why the first day after a major life pivot is the hardest one (and what to actually do with it)How Nassim defines mental toughness, and why it has nothing to do with hiding your emotionsThe exact confidence equation she coaches athletes and executives with: Confidence = Trusting Your Skills + Owning Your RoleWhy unshakable confidence isn't about staying at a constant high, it's about knowing which variable to lean into when one dropsHow she went from volunteering at her daughter's soccer practice to coaching pro athletes (and why the transition was less random than it looks)What coaches can learn from the way athletes handle adversity, and vice versaWhat Adam means when he says "borrowing confidence" from your coach, and why authentic confidence is the only kind worth borrowingThe big idea:Confidence is not a fixed character trait. It's a math problem. Nassim teaches it as an equation: trust your skills plus own your role. When one side of that equation dips (as it will, because you're human), you lean harder on the other side to keep the whole structure stable. That's not a mindset hack. That's a system. And for coaches who work with athletes, clients, or anyone in transition, this reframe changes what coaching confidence actually looks like in practice.Notable Quote:"Mental toughness brings mental clarity. If you can keep your physiology, your language, and your focus productive simultaneously, that is a stronger mind." -- Nassim EbrahimiGuest Bio:Nassim Ebrahimi is a mental performance coach, former higher-education executive, and founder of Becoming My Stronger Me. She coaches athletes from youth to professional level, executives in transition, and coaches looking to integrate mental performance techniques into their work. She's also the author of The Stronger Mind, available through her website at www.becomingmystrongerme.com.Resources Mentioned:The Stronger Mind by Nassim Ebrahimi -- www.becomingmystrongerme.comBaller Goals by Nassim Ebrahimi (soccer-specific training book)Nassim's coaching program for coaches: quarterly cohort launching mid-June 2026 (email nasim@becomingmystrongerme.com for next cohort info)ILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoNassim on Instagram: @strongerme | LinkedIn: Nassim Ebrahimi | TikTok: @becomingmystrongermeTimestamps: [00:00] Intro and welcome -- Adam introduces Nassim[00:39] You were born, and then what happened? -- Nassim's origin story[04:48] From psychology to the lecture hall to VP -- the linear path[09:19] The moment of pause: do I love it enough?[13:07] The first day after resignation (and why she cried for hours)[16:40] Getting off the couch: how Nassim built back[17:38] "I trusted me" -- the decision before the decision[19:44] Who are you without your title?[21:09] Volunteering everywhere and finding the coaching path by accident[27:38] Adam reflects: transferable skills and borrowed confidence[30:48] The confidence equation: Trusting Your Skills + Owning Your Role[34:58] Nassim's business: one-on-one, teams, keynotes, and the coach program[39:27] The Stronger Mind book origin story[41:46] Baller Goals and what's next[42:19] Adam's giveaway: first 10 DMs get a free book[43:23] Nassim's book club offer: 10 friends + a free hour with Nassim[44:51] What mental toughness actually looks like on the other side of coaching[47:27] The cliffhanger: Part 2 is coming[49:46] Closing reflections and mutual appreciationJoin the Community:If today's conversation stirred something for you, whether about your own identity, your confidence, or the coaches and clients you serve, the ILC community is where that conversation continues. Come build with us at ilovecoachingco.com.

You built something that works. You know it works because clients have told you so. But when it comes time to share that proof, something freezes up. It feels like bragging. It feels like selling. So you say nothing, or you bury the win in data and credentials nobody asked for, and the person on the other side of the table leaves without knowing you could actually help them.That's exactly what Adam and Jess dig into in this episode, the sixth in their seven-part Maslow Mountain series. And the answer is simpler than most coaches expect: one story, told from the right place on the mountain, does more than a hundred polished sales calls ever could.The whole premise of "Proof That Works" is that testimonials and case studies aren't marketing tools. They're relationship tools. When you frame a client win as a story, told from the client's perspective and anchored at the level of the problem they were actually experiencing, the right avatar can see themselves in it. They stop evaluating you and start imagining what's possible for them. That's the shift from a sales call to a discovery call where they end up asking you how to work together.Jess shares a real example from a recent introductory call: one client story, one clearly articulated outcome, and every objection the prospect had was handled before it was ever spoken. No pitch, no close, just proof told as narrative. Adam builds on that with the flywheel framework: one offer, one conversion, one payoff, one testimonial, one story that keeps repeating as you continue to attract the same avatar.The conversation also addresses the coaches who hesitate to share wins because they don't want to come across as self-promotional. Adam and Jess are clear on this distinction: promotion is about you, proof is about your client. When the story centers the avatar as the one who did the work and achieved the outcome, you are not the hero of that story. You're the guide. And that framing changes how people receive it entirely.What you'll take away from this episode:Why one well-told client story outperforms a library of testimonials no one readsHow to tell a story that lands at the right level on Maslow's Mountain, so it actually connects with the person you want to attractThe storytelling framework: context, emotion, obstacle, resolution, and how to sequence them so your avatar sees themselves before you ever mention your offerWhy proof and promotion are two completely different things, and how to tell which one you're doingHow pre-handling objections through story means you never have to answer them directly on a callThe specialist vs. generalist distinction and why generalist coaches struggle to build any proof that actually convertsHow to turn a single client result into a flywheel that keeps attracting the right people consistentlyThe big idea: Coaches who struggle to attract clients usually have enough proof. What they don't have is a story. The proof exists in their work. The story is what makes it land with the next person who needs it. When you stop trying to convince and start telling the truth about what happened for someone else, you move from selling to serving. And the close takes care of itself.Notable quote:"I don't ever feel like I'm promoting. I just feel so confident in the outcome that I've gotten people that it makes it easy to connect." -- Jess WebberResources Mentioned:StoryBrand framework (Donald Miller) -- referenced as context for guide vs. hero languageILC community and events: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoReady to stop guessing and start growing? The ILC community is where coaches build real, aligned businesses grounded in their actual expertise. Join us at ilovecoachingco.com.

You've got the message. You know who you're talking to. So why isn't the marketing working?That's the exact question Adam Roach and Jess Webber dig into in Part 4 of the Maslow Mountain series. This is the episode where the internal work you've done on messaging finally has to go public, and it turns out that's where most coaches hit a wall they didn't see coming.The conversation starts with a distinction that sounds simple but cuts deep: marketing versus performing. If you've been tweaking your message to fit the room, adjusting your language based on who's watching, or changing what you lead with depending on the platform, that's performance. Marketing is something different. It's a clear, consistent message people start to associate with you before you ever show up. It's reputation built in advance. And the gap between those two things is costing coaches real opportunity every single day.Adam and Jess also get into the owned versus borrowed media question, and they're not gentle about it. Borrowed media, your social platforms, your Instagram followers, your TikTok audience, works until it doesn't. You don't own any of it, and one algorithm change or account suspension can erase years of effort overnight. The more durable play is building something you own, getting consistent there first, and then using borrowed platforms to invite people into it, not the other way around.What you'll learn in this episode:Why most coaches are performing instead of marketing, and exactly what the difference looks like in practiceThe "see vs. seek" framework: why you want people actively looking for your solution, not just noticing you existWhy you get tired of your marketing before your market does, and what to do about itThe owned vs. borrowed media strategy ILC uses to control their marketing machineHow Adam and Jess grew ILC's email open rates from under 20% to nearly 67% by fixing message-to-avatar alignmentWhat a lead magnet actually needs to do (and why a simple Google Doc outperformed a professionally designed one)How to build marketing that keeps running even when you're not in the roomThe big idea here is the machine. When your messaging is accurate, when it lands with the right avatar at the right place on the mountain, marketing stops being something you have to push. It starts being something that pulls people toward you while you're doing everything else. That's not a dream state. Adam and Jess are living it right now, and they show the receipts."You want people to seek you versus just see you. And that's a big difference." — Adam RoachResources Mentioned:ILC Community + New Lead Magnet: ilovecoachingco.comUpcoming Sellable Offers Challenge: ilovecoachingco.com/challengeInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps:[00:00] Intro + Series Recap (Parts 1–3)[03:11] Marketing vs. Performing: What's the Difference?[05:39] See vs. Seek: The Framework[07:06] Why Coaches Quit Marketing Too Soon[09:02] Owned vs. Borrowed Media[13:18] The Dangers of Building Only on Social (Real Story)[15:34] ILC's Email Data: Open Rates from Sub-20% to 67%[18:54] How to Build a Lead Magnet from What You Already Do[23:39] The Machine: Marketing That Runs Without You[27:03] ILC's New Lead Magnet + Sellable Offers Challenge Teaser[28:04] Sneak Peek: Episode 5 — The Avatar ProblemReady to stop guessing and start growing? The ILC community is where coaches build businesses they're actually proud of. Head to ilovecoachingco.com to check out the new lead magnet and the upcoming Sellable Offers Challenge.

You've got the credentials. You've built the thing. You know you can help people.So why does selling it still feel like pulling teeth?In part two of our Maslow's Mountain series, Jess and Adam go deep on the concept that separates coaches who consistently sign clients from the ones who are stuck explaining their offer over and over and still hearing crickets.That concept is payoff language.Not a list of deliverables. Not a menu of options. One clear sentence that tells your ideal client exactly what changes for them when they work with you.Here's what we cover in this episode:What payoff language actually is and why it is never a list of what your client gets (modules, PDFs, sessions, access to the GPT you built at 2am). People don't buy logistics. They buy the emotion on the other side of the logistics.Why imposter syndrome is a payoff language problem. If you feel like you don't know enough, aren't ready, or can't confidently talk about what you do, you don't have a credibility problem. You have a clarity problem. Fix the payoff, fix the confidence.Outcomes vs. deliverables and why coaches get this backward. Most coaches default to deliverables because they haven't identified a simple, low-Maslow language outcome yet. They're speaking from the summit of the mountain to someone still at base camp. And base camp doesn't speak summit.Why one offer beats six every single time. Confused people do nothing. Adam and Jess break down exactly why trying to solve for every scenario before you've nailed the first one is the fastest route to nobody buying anything.The First Chapter Framework. You don't need to teach the whole book. You just need to start at the beginning, deliver on the promise of chapter one, and let confirmation bias do the rest of the work for you.Speaking the language of where your avatar has been, not where you are. The coaches who get this right are the ones who can stop thinking about where they are going and start talking to the person they used to be. Rory Vaden calls it being most powerfully positioned to serve the person you used to be. This episode is the tactical breakdown of what that actually looks like in your marketing and your messaging.If you are building a coaching or consulting business and your sales conversations feel like convincing people instead of connecting with them, this episode will change how you think about positioning your offer.This is part two in an ongoing series on Maslow's Mountain and how understanding your avatar's hierarchy of needs is the foundation of a coaching business that actually works. If you missed part one, go back and listen there first.Ready to build your payoff and package it into an offer? Join our 3-day challenge at ilovecoachingco.com/challengeGet the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coachFollow us @ilovecoachingcoKeywords: coaching business, coaching offer, payoff language, how to sell coaching, coaching marketing, imposter syndrome in coaching, coaching niche, how to sign coaching clients, deliverables vs outcomes, one offer strategy, coaching transformation, coaching business strategy, Maslow's hierarchy of needs coaching, how to price coaching, messaging for coaches, coaching for consultants, coaching business growth, life coach marketing, business coach offer, how to build a coaching business

In this solo episode, Jess Webber shares a heartfelt message about the importance of managing time and defaults in coaching. Drawing from personal experiences, she emphasizes that the real issue lies not in the calendar itself but in the default settings that dictate how coaches allocate their time. Jess introduces the Beat Method, a four-step reset sequence designed to help coaches break free from unproductive patterns and focus on what truly matters. She encourages listeners to examine their defaults, implement new ones, and take actionable steps to create a more fulfilling coaching practice.TakeawaysYour calendar isn't the problem, your defaults are.Urgency is not leadership; effectiveness is key.You don't have to make space in your calendar for later.Defaults are decisions made without realizing it.Patterns can be changed; you can redefine your defaults.Client creation should be a priority in your calendar.Your email is a to-do list created for you by others.Coaching can take everything you give it if you let it.Your time isn't a productivity contest; it's your life.Install one default to start changing your habits.Chapters00:00 Introduction and Personal Context02:41 Understanding Defaults in Coaching05:33 The Beat Method: A Reset Sequence08:35 Identifying and Changing Defaults11:26 Implementing New Defaults for Success14:19 Conclusion and Call to Action

In this episode, Adam Roach and Jess Webber reflect on their experiences as coaches in 2025, sharing three key lessons learned throughout the year. They emphasize the importance of focusing on fewer, more impactful strategies, understanding the target audience, and maintaining a sense of fun in coaching. The conversation highlights the growth and empowerment within the coaching community, encouraging listeners to find clarity and joy in their coaching journeys.TakeawaysLess is more; focus on one core offering.Understanding your audience is crucial for success.Having fun is essential in coaching.Clarity on your target audience simplifies decision-making.Authentic gratitude enhances the coaching experience.Stripping away excess leads to better results.Coaches should not feel burdened by unnecessary complexity.Empowerment in coaching leads to greater impact.Finding alignment with your 'who' brings joy to work.Continuous learning and reflection are vital for growth.Chapters00:00 Reflecting on 2025: Lessons Learned05:44 The Power of Simplicity: Less is More11:14 Understanding Your Audience: The Importance of 'Who'14:22 Having Fun: The Key to Sustainable Coaching

In this episode, Dan DeMott shares his journey from being a highly successful Keller Williams team leader—helping agents generate massive revenue while feeling financially capped, overworked, and disconnected from his family—to building a thriving, values-aligned coaching business through Adam Roach and the I Love Coaching community. Dan walks through the mindset shift that helped him recognize his skills were transferable, the clarity he gained from the Real Coach Blueprint, and how decisive action allowed him to quickly replace and then surpass his income while reclaiming his time. Beyond financial growth, the conversation centers on redefining success: prioritizing health, family, meaningful work, and freedom over hustle culture, and building a business that supports life rather than consumes it