Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇭🇺HU · Marketing#139500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 Weekly cadence·79 episodes·Last published 3w ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇭🇺100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHosts
Recent guests
Recent episodes
Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media
Jun 2, 2026
39m 47s
AI in Retail & Commerce Media: From Hype to Hands‑On
May 26, 2026
47m 59s
Trust as a Competitive Advantage
May 21, 2026
32m 47s
Digital Dawn - Curation Fact or Fictio
May 18, 2026
41m 18s
Onsite + Offsite, One Brain
Nov 19, 2025
11m 54s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/2/26 |  Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media✨ | Retail MediaNon-Endemic Brands+3 | Jason WescottMazen Mroueh+1 | WPP MediaIAB Europe+2 | — | Retail MediaNon-Endemic Brands+3 | — | 39m 47s | |
| 5/26/26 |  AI in Retail & Commerce Media: From Hype to Hands‑On✨ | AI in RetailCommerce Media+3 | Cedric EpiardJames Taylor | Mirakl AdsParticular Audience | — | AIRetail+5 | — | 47m 59s | |
| 5/21/26 |  Trust as a Competitive Advantage✨ | trustdigital advertising+3 | Daniel BischoffAurélie Brunet de Courssou | RTL AdAllianceIAB Europe | — | trustdigital advertising+3 | — | 32m 47s | |
| 5/18/26 |  Digital Dawn - Curation Fact or Fictio✨ | curationadvertising+4 | Julie SelmanNick Halas | MagniteGlobal Amplifi+1 | — | curationadvertising+7 | — | 41m 18s | |
| 11/19/25 |  Onsite + Offsite, One Brain✨ | retail mediaonsite media+3 | Yara DaherTami Harrigan | Appsflyer | — | retail mediaonsite+5 | — | 11m 54s | |
| 11/14/25 |  Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue✨ | in-store retail mediaretail media ecosystem+3 | Patricia GrundmannJames Allison+1 | OBI First Media GroupAdvertima+2 | — | retail mediain-store advertising+3 | — | 16m 26s | |
| 11/13/25 |  Building an Off-Site Retail Media Strategy That Works✨ | Retail MediaE-commerce+3 | Jason Wescott | WPP MediaKoddi+1 | — | off-site Retail Mediagrowth area+3 | — | 16m 06s | |
| 11/11/25 |  Going Live: The Future of Streaming Ads✨ | streaming adsdigital advertising+4 | Lori Goode | Index ExchangeIAB Tech Lab | — | live streamingdigital advertising+5 | — | 27m 13s | |
| 11/10/25 |  How Data is the Difference between DOOH and In-Store Retail Media✨ | digital out-of-homein-store retail media+3 | Collin ColburnChris Riegel+1 | IABSTRATACACHE | — | DOOHretail media+3 | — | 15m 16s | |
| 11/3/25 |  How AI Is Reshaping Strategy, Measurement & Shopper Experience✨ | AI in Retail Mediacampaign planning+4 | Drew CashmoreAndreas Preuer | Adaptive Retail GroupVantage+1 | — | AIRetail Media+5 | — | 15m 42s | |
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| 10/31/25 |  How to Build an Omnichannel Retail Media Network from Scratch✨ | Retail Media NetworkOmnichannel Approach+3 | Jamie KristowDaniel Sands | WPP MediaIAB Europe+2 | — | Retail Media NetworkOmnichannel+5 | — | 16m 18s | |
| 10/29/25 |  Clean Rooms & Commerce Media: The Next Frontier in Measurement | In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure and real sales.Expect practical examples, honest takes on industry challenges, and a glimpse into w... | 14m 01s | ||||||
| 10/24/25 |  Retail Media Roundtable - Where Entertainment Meets Retail Media | In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations at TikTok, to explore how entertainment platforms are reshaping the retail media landscape. Together, they discuss, how entertainment-driven discovery is transforming how people shop, what “true cross-channel integration” looks like, why scale, attribution, and data int... | 14m 41s | ||||||
| 10/21/25 |  Retail Media Roundtable - Celebrating Certification & How it Powers the Future of Retail Media | In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn’s journey toward certification and what it means for their partners and advertisers, while Andy gives a... | 13m 27s | ||||||
| 10/20/25 |  Retail Media Roundtable - How Brands Can Win with Data-Driven Campaigns | To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact Summit in Amsterdam, they explore why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can drive measurable results through content and data-driven campaigns, and gain practical insights into building impactful strategies that convert shoppers into loyal cust... | 14m 43s | ||||||
| 7/10/25 |  Curation in Digital Advertising: What You Need to Know | As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers. In this episode our Marketing & Communications Director, Lauren Wakefield speaks with Kofi Amoako, Regional VP at PubMatic, about what "curation" really means in the context of programmatic, why it’s gaining traction, and how industry players can make the most of curated marketplaces.&n... | 36m 21s | ||||||
| 6/4/25 |  The Return on Creativity: Unlocking Performance Through Empathy, Authenticity & Innovation | In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of creativity in digital advertising. Together, they dive into the newly launched Return on Creative playbook, developed by IAB Europe and TikTok, uncovering the insights, collaborative process, and industry input that shaped its creation.From redefining ROI to prioritising authenticity and empathy, ... | 46m 50s | ||||||
| 5/22/25 |  Tackling the Carbon Cost of Digital Advertising | In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current landscape, industry efforts to reduce emissions, and what’s needed to scale sustainable practice... | 35m 21s | ||||||
| 4/29/25 |  How Generative AI is Reshaping Digital Advertising | In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers. Tune in to learn how stakeholders across the ecosystem can adapt and thrive in this new AI-powered era. | 43m 30s | ||||||
| 4/9/25 |  Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy | Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour. What are the most va... | 43m 13s | ||||||
| 2/17/25 |  Retail Evolution: From Retail to Commerce Media | In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright, Head of International at Uber Advertising and Jason Wescott, Global Head of Commerce Solutions at GroupM & Chair of IAB Europe’s Retail Media Committee. Together, they break down the key differences between commerce and retail media, exploring how each serves brands and retailers differently and what that means for campaign plan... | 40m 45s | ||||||
| 2/10/25 |  The Retail Media Flywheel | In our latest episode, Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden, Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity in driving results, and their predictions for Retail Media in 2025. Tune in for expert ... | 48m 15s | ||||||
| 1/30/25 |  Behind the Scenes of a Retail Media Network | In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. They also share insights on the future of RMNs, from evolving standards to innovation and grow... | 40m 37s | ||||||
| 1/23/25 |  Retailer Strategies for Sponsored Product Ad Success | In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘H2 2024 Sponsored products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right b... | 36m 54s | ||||||
| 1/21/25 |  Special Edition - Behind the Scenes of Advertising Horizons | In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons. Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Ho... | 20m 34s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.