Why Your Business Has Hit a Ceiling (And It's Not About Sales)
From ICONIK CEO by Nikisha King | Business Growth Coach
April 28, 2026 · 40 min · Season 4 · Episode 95
About this episode
Nikisha King discusses with Colleen Carswell the underlying issues that prevent creative businesses from scaling effectively.
Episode Description You're working harder than ever. Still, something feels off behind the scenes. In this episode, Nikisha sits down with Colleen Carswell, fractional COO and founder of Structured to Scale, to get honest about what's actually holding creative businesses back. Colleen's philosophy, Systems Before Sales, has been featured in Forbes, Success, Travel & Leisure, and USA Today. And she brings all of it here. If you've ever wondered what sustainable scaling actually looks like, and what it costs you when your infrastructure can't hold the growth you're chasing, this conversation is going to hit. About Colleen Carswell Colleen Carswell is the CEO and founder of Structured to Scale. With 18 years of hospitality experience, starting as a wedding coordinator on Royal Caribbean cruise ships, she now works as a fractional COO helping businesses build stronger systems, retain incredible teams, and grow without burning everyone out. Her work has been featured in Forbes, Success, Travel & Leisure, and USA Today. Resources & Links Connect with Colleen Carswell: Website: structuredtoscale.com Instagram: @colleencarswell LinkedIn: @colleen-carswell Connect with Nikisha…
People in this episode
Host: Nikisha King
Guest: Colleen Carswell
Topics covered
- business growth
- scaling
- systems
- entrepreneurship
- creative businesses
Keywords
- business ceiling
- systems before sales
- sustainable scaling
- infrastructure
- creative businesses
Mentioned in this episode
Organizations: Structured to Scale, Forbes, Success, Travel & Leisure, USA Today
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